Course specification and structure
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PMDIGMED - MA Digital Media

Course Specification


Validation status Validated
Highest award Master of Arts Level Masters
Possible interim awards Postgraduate Diploma, Postgraduate Certificate, Advanced Diploma in Professional Development
Total credits for course 180
Awarding institution London Metropolitan University
Teaching institutions London Metropolitan University
Faculty Faculty of Social Sciences and Humanities
Department/School School of Media, Communications and Culture
Attendance options
Option Minimum duration Maximum duration
Full-time    
Part-time    
Course leader  

About the Course

The MA in Digital Media follows a set pattern of 2 Cores, 4 Options and a Dissertation or Digital Project (60 credits). Students will be required to choose four optional modules of which at least three must be designated options while one may be a ‘free’ option taken from any MA course in the University.

Students will be programmed to undertake one of the coherent pathways (or "strands") indicated below. However, if professional experience or academic interest dictate otherwise, they may pursue individually-tailored programmes by choosing designated options from or across any of the suggested strands.

Project Management Strand - this path provides students with the skills involved in the day-to-day management of a digital media project.

Theoretical/Sociological Strand - this path is designed for students that have an interest in the theoretical foundations of digital media and in the social impact of new technologies.

Design Strand - this path focuses on design practice and theory. Students will be introduced to design techniques as well as to the theoretical aspects of interface design and human-computer interaction.

Course Aims

  • To develop expertise, competencies and awareness in the area of digital media technologies and applications appropriate to leadership in digital media

  • To equip students with the capacity to draw upon a range of skills in digital media design, production and management

  • To further develop skills in research, evaluation and critical analysis through study of the role of new media within social, economic and cultural contexts

Learning Outcomes

Knowledge and understanding

By the end of this programme students should be able to:

  1. critically evaluate the uses and applications of new media and interactive communications
  2. contextualize issues in digital media and identify solutions for the new media culture and industry
  3. research and analyse good practice in interactive media design and production

Cognitive/intellectual skills

By the end of this programme students should be able to:

  1. identify, critically analyse and apply appropriate research methods in the field of digital media studies
  2. critically analyse the current issues and future developments in multimedia and electronic publishing
  3. research, analyse and critically evaluate digital media production processes

Subject-specific Practical skills

By the end of this programme students should be able to:

  1. apply design, development and management skills to the production of new media projects
  2. assess and select the appropriate tools to produce a multimedia project
  3. produce multimedia projects using the appropriate software applications

Key/transferable skills including employability and professional practice

By the end of the course the student is expected to be able to:

  1. communicate effectively in a media professional environment
  2. appreciate the complexity of the international media and creative industries
  3. evaluate, select and use appropriate communication technologies

Learning Outcomes / Module Cross Reference

Knowledge and understanding

By the end of this programme students should be able to:

critically evaluate the uses and applications of new media and interactive communications
contextualize issues in digital media and identify solutions for the new media culture and industry
research and analyse good practice in interactive media design and production


Cognitive/intellectual skills

By the end of this programme students should be able to:

identify, critically analyse and apply appropriate research methods in the field of digital media studies
critically analyse the current issues and future developments in multimedia and electronic publishing
research, analyse and critically evaluate digital media production processes


Subject-specific Practical skills

By the end of this programme students should be able to:

apply design, development and management skills to the production of new media projects
assess and select the appropriate tools to produce a multimedia project
produce multimedia projects using the appropriate software applications


Key/transferable skills including employability and professional practice

By the end of the course the student is expected to be able to:

communicate effectively in a media professional environment
appreciate the complexity of the international media and creative industries
evaluate, select and use appropriate communication technologies

QAA Benchmark Statements

N/A

Work Experience

N/A

Modules required for interim awards

PG Diploma Any combination of listed modules - one of which must be from the core modules - to the value of 120 points

PG Certificate Any combination of listed modules - one of which must be from the core modules - to the value of 60 points

Career Opportunities

The course is particularly suited to students looking to work in: web design; interactive media production; digital video production; new media project management and account handling; consultancy and policy advice in the area of digital media and communication technology; social media management; training and research in related fields; electronic publishing; on-line journalism and broadcasting; administration, management and research in the new media, digital advertising and marketing and digital information industries.

Entry Requirements

A good honours degree or equivalent. Students with lower qualifications but substantial relevant experience in a related area of employment, such as the design, media and communications industry, are also encouraged to apply. These applicants will be asked to provide a written summary of their work history demonstrating its relationship to the aims of the course.

Official use and codes

Approved to run from 2013/14 Specification version 1.0 Specification status Validated
Original validation date 01 Sep 2013 Last validation date 01 Sep 2013  
Sources of funding HE FUNDING COUNCIL FOR ENGLAND
JACS codes P200 (Publicity Studies): 100%
Route code DIGMED

Course Structure

Stage 1 Level 7 September start Offered

Code Module title Info Type Credits Location Period Day Time
SM7007 Principles of Digital Media Core 20 NORTH AUT FRI PM
SM7102 Digital Media Project Management Core 20 NORTH SPR NA AM
SM7P04 Digital Project Alt Core 60 NORTH AUT MON PM
          NORTH SPR MON PM
SM7P08 Digital Media Dissertation Alt Core 60 NORTH AUT MON PM
          NORTH SPR MON PM
SJ7037 Scriptwriting Option 20 NORTH SPR WED EV
SJ7103 Studio Skills for Television Option 20 NORTH SPR    
SJ7105 Multimedia Journalism Option 20 NORTH SPR NA PM
SM7002 Design for the Internet (Digital Media) Option 20 NORTH AUT MON AM
SM7003 Digital Cultures Option 20 NORTH SPR    
SM7010 E-Solutions and Digital Media Applications Option 20 NORTH SPR MON PM
SM7021 Design for the Internet (Mass Communications) Option 20        
SM7029 3D Animation for Multimedia Option 20 NORTH SPR MON AM
SM7030 Principles of Game Design Option 20 NORTH AUT MON AM
SM7031 Digital Video Production Option 20 NORTH AUT MON PM
SM7088 Researching Media and Communications Option 20 NORTH AUT WED AM
SM7089 Globalisation Option 20 NORTH SPR FRI AM
SM7098 Interaction Design Option 20 NORTH SPR NA PM
SM7W62 Digital Media Work Placement Option 20 NORTH SPR NA  
          NORTH AUT NA