SM7010 - E-Solutions and Digital Media Applications (2014/15)
| Module specification | Module approved to run in 2014/15, but may be subject to modification | ||||||||||||
| Module status | DELETED (This module is no longer running) | ||||||||||||
| Module title | E-Solutions and Digital Media Applications | ||||||||||||
| Module level | Masters (07) | ||||||||||||
| Credit rating for module | 20 | ||||||||||||
| School | Faculty of Social Sciences and Humanities | ||||||||||||
| Assessment components |
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| Running in 2014/15(Please note that module timeslots are subject to change) | No instances running in the year |
Module summary
CODE: CMP010N
TITLE: E-solutions and Digital Media Applications
BRIEF DESCRIPTION:This module introduces students to the applications of new media
technologies and electronic services. Students will evaluate and analyse current and future trends
in the digital media industries and identify the application of communication technology to
business and everyday life. Students will learn to evaluate and address the needs of a client
group and produce e-solutions appropriate for such needs.
PREREQUISITE: None
ASSESSMENT: Case Study Analysis (30%)+Report (70%)
Prior learning requirements
None
Module aims
? to enable students to analyse current issues on e-solutions and applications in digital media communications
? to enable student to identify and analyse future trends and developments in e-solutions and applications
Syllabus
This module introduces students to the applications of new media technologies and electronic services. Students will evaluate and analyse current and future trends in the digital media industries and identify the application of communication technology to business and everyday life. Students will learn to evaluate and address the needs of a client group and produce e-solutions appropriate for such needs.
An indicative programme of study will cover the following:
? Consulting in new media
? E-solutions and the market for E-technologies
? E-commerce, online marketing and interactive advertising
? Electronic Public Relations and online activism
? The game industry and electronic entertainment
? E-Learning and web-based training
? Digital applications for e-government and e-democracy
? Interactive Digital Television programmes
? Wireless and Mobile Communications
? Intranets, corporate portals and knowledge management
? Virtual Communities for business, learning and e-government
? The future of digital media industries and services
Learning and teaching
Teaching methods include lectures and on-line interactive learning material, tutorials, seminar discussions and computer lab sessions. Students will be expected to attend lectures and take part into on-line activities as well as comment on their readings.
Learning outcomes
? outline and evaluate current issues on e-solutions and applications in digital media
communications
? identify trends and developments in technologies and applications for electronic services and
digital media
? produce critical analysis of e-solutions, applications and services to assess and address the
needs of a client group
Assessment strategy
1) A 1,500-2,000 words Case Study analysis (weighting 30%) - due in week 8.
Students will be required to produce a 1,500-2,000 words Case Study analysis focusing on examples of applications of e-solutions in the digital communication industry. Case Studies will be set by the tutor.
2) 2,500 words Report - (weighting 70%) - due in week 14. Students will be required to produce a Report aimed at assessing and addressing the needs of a client group. The problem scenarios and client profiles will be set by the tutor.
Students will be required to pass component 2 of Assessment to pass the module.
Bibliography
Borges, B. (2009) Marketing 2.0: Bridging the Gap Between Seller and Buyer through Social Media Marketing. Tucson, AZ: Wheatmark.
Bozarth, J. (2010) Social Media for Trainers: Techniques for Enhancing and Extending Learning. San Francisco, Calif: Pfeiffer.
Bruns, A. (2008) Blogs, Wikipedia, Second Life, and Beyond : From Production to Produsage. New York; Oxford: Peter Lang.
Chaffey, D. (2009) E-Business and E-Commerce Management: Strategy, Implementation and Practice. 4th ed. Harlow: FT Prentice Hall.
Clow, K.E. (2010) Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Upper Saddle River, N.J: Pearson.
Dushinski, K. (2009) The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns. Medford, N.J: CyberAge Books/Information Today.
Handley, A. (2011) Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Hoboken, N.J: Wiley.
Johnson, M. (2010) This Book Is Overdue!: How Librarians and Cybrarians Can save Us All. New York: Harper.
Keen, A. (2007) The Cult of the Amateur: How Today's Internet Is Killingour Culture. New York: Doubleday/Currency.
Ritterfeld, U., M. Cody, and P. Vorderer (2009) Serious games : mechanisms and effects. New York ; London: Routledge.
Ryan, D. (2009) Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. London: Kogan Page.
Scott, D.M. (2010) The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. 2nd ed. Hoboken, N.J: John Wiley.
Stroh, L.K. (2006) The Basic Principles of Effective Consulting. Mahwah, N.J: L. Erlbaum Associates, Publishers.
Wickham, P.A. (2008) Management Consulting: Delivering an Effective Project. 3rd ed. Harlow: Prentice Hall/Financial Times.
Business 2.0 - web version : http://www.business2.com/