module specification

FA7P48 Project as Professional Practice frames the culmination of the students’ output on the MFA and the MA Public Art and Performance, enabling students to balance creative and intellectual ambition with the rigours of professional practice and academic research expectations.

The main focus of the module is the production of a major body of work that has evolved from their proposal. It is based upon a programme of research and contextually informed practice and practice-based enquiry at an advanced level.

This module supports the evolution of the students’ subject specific and professional expertise and develops a sustainable practice in the light of external fields of research and engagement. Students build upon previous projects, processes and explorations and continue to contextualise their work through presentations, tutorials and group critiques.

The outcome of Project as Professional Practice is intended be a significant body of work that will enable graduates successfully to progress their careers.

The module aims to:

• develop students’ independence and self-confidence, to enable them to question conventions and set their own agendas as resourceful and innovative practitioners;

• encourage dialogue, exchange, experimentation, heuristic learning and professional practice;

• enable students to achieve or exceed their ambitions and to develop and display the skills and confidence required to go on to further study and/or professional practice;

• prepare students with the necessary reflective skills to tackle the challenges and demands of the changing nature of art and technology;

• provide students with an educational framework from which they can explore and understand the social, ethical and sustainable responsibilities associated with their work.

The overall aim of the module is, to provide students with the opportunity to expand their practice, to realise a major self-initiated and self-directed professional project. It aims to equip students with the knowledge and practical, theoretical and conceptual skills and competencies required for them to function effectively as professionals within the expanding sector. It is based on the preliminary project work undertaken in other modules and provides students with a focused period of time to pursue their professional project. The students will develop the relevant links with external bodies in order to achieve a sustainable practice.

FA7044 Research for Practice
FA7047 Project Development
are pre-requisites and must be completed and passed prior to commencement of this module
FA7045 Sustainable Practice
FA7046 Networking
must have been completed prior to commencement of this module.

Students will further progress their self-directed work, based upon a developed and updated proposal that sets out to build upon and refines their research and exploration. LO2,LO3

During the module, each student will advance their specific approach to making work, employing a bespoke set of skills and technical applications relevant to their particular intentions. Students will engage in evaluation and analysis of their practice, through discussion and presentation as well as contextual research. In this way they will expand their critical understanding and knowledge of their practice. LO4

There will be a focus on planning to ensure successful and on-time completion of the project. LO1

Scheduled teaching ensures that independent study is effective and addresses the learning outcomes and assessment tasks. Students are expected to (and to have the opportunity to) continue with their studies outside of scheduled classes. There will be a range of learning strategies deployed and individual learning styles will be accommodated. The module’s learning outcomes, its contents and delivery, have been scrutinised and will be regularly reviewed to ensure an inclusive approach to pedagogic practice.

The module and course utilise the University’s blended learning platform to support and reinforce learning, to foster peer-to-peer communication and to facilitate tutorial support for students. Reflective learning is promoted through assessment items and interim formative feedback points that ask students to reflect on their progress, seek help where they identify the opportunity for improvement in learning strategies and outcomes, and make recommendations to themselves for future development. Throughout the module, students build a body of work, including reflections on progress and achievement.

The School’s programme of employability events and embedded work-related learning within the curriculum supports students’ personal development planning. Through these initiatives, students are increasingly able, as they progress from year to year, to understand the professional environment of their disciplines, the various opportunities available to them, and how to shape their learning according to their ambitions.

On successful completion of the module, the student will be able to:

1. plan, carry out and record and ambitious and innovative postgraduate level project, managing time, tasks and relationships successfully;
2. reflect realistically on the progress and success of the art, photography or design project and revise tasks and priorities accordingly;
3. articulate and defend clearly to clients, commissioners, peers and related professionals the intentions of art, photography or design proposals produced and the rationale underpinning their development and production;
4. locate and present their work in the professionally recognised contexts and to the professionally recognised standards.

The final summative assessment will be the realisation of a body of work presented to a public supported by the documentation (evaluative report, 2000 words). The submission of the body of work will be in a medium and format appropriate to the subject and in the case of MFA, will also be presented as part of the published web portfolio initiated in FA7045 Sustainable Practice.

Work will be assessed against the learning outcomes in relation to the following criteria:

• appropriate use and understanding of relevant research;
• understanding of the developing technological requirements to achieve a sustainable practice;
• subject knowledge and relevance;
• quality of communication and presentation;
• appropriate technical competence;
• appropriate use of problem solving, testing and experimentation;
• management of own learning and personal professional development;
• effective professional collaborative and/or independent working methods.

Key shared texts for art or design students are:

Airey, D. (2011) Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business, San Francisco: New Riders
Allen, J. and Chudley, J. (2012) Smashing UX Design: Foundations for Designing Online User Experiences, Chichester: John Wiley and Sons
Ambrose, G. (2015) Design Thinking for Visual Communication (Basics Design), London: Bloomsbury
Armstrong, H. (2009) Graphic Design Theory: Readings From The Field, New York: Princeton Architectural Press
Brook, T. and Shaughnessy, A. (2016) Lance Wyman: The Visual Diaries 1973 - 1982, London: Unit Editions
de Bono, E. (2009) Lateral Thinking: A Textbook of Creativity, London: Penguin
Knowles, G. and Cole, A. (2008) Handbook of the Arts in Qualitative Research: Perspectives, Methodologies, Examples and Issues, California: Sage
Kress, G. and Van Leeuwen, T. (2015) Reading images : The Grammar of Visual Design, Abingdon: Routledge
McQuiston. L. (2015) Visual Impact: Creative Dissent in The 21st Century, London: Phaidon
Shaughnessy, A. (2009) Graphic Design: A User’s Manual, London: Laurence King
Shaughnessy, A. (2012) How To Be a Graphic Designer Without Losing Your Soul,  London: Laurence King
Taylor, F. (2013) How to Design a Portfolio and Get Hired, A Guide for Graphic Designers and Illustrators, London: Laurence King
Zeegen, L. and Roberts, C. (2014) Fifty Years of Illustration, London: Laurence King

http://www.itsnicethat.com/
http://www.wemadethis.co.uk/blog/
https://www.grafik.net/

Reading and resources for art and photography students include:
Barrett, T. (2011) Criticizing Photographs, New York: McGraw Hill Publishing
Bishop, C. (2012) Artificial Hells: Participatory Art and the Politics of Spectatorship, London and New York: Verso
Ritchen, F. (2009) After Photography, NY and London: W.W. Norton and Co
Warner Marien, M. (2012)  Photography: A Cultural History, (Oxford History of Art), New York: Cambridge University Press
Warner Marien, M. (2011) Photography and its Critics: Cultural History 1839-1900, New York: Cambridge University Press

http://www.artscouncil.org.uk  (Arts Council Web Site with links to major galleries)
http://www.britcoun.org.uk  (British Council information on funding policies and projects they have supported)
http://www.diacenter.org, http://www.artincontext.org (biographies of contemporary artists)
http://www.a-n.co.uk (artists’ newsletter website with opportunities and advice for artists)
http://www.artquest.org.uk/artlaw (the complete archive of artlaw articles published by Art Monthly)
http://www.locusplus.org.uk (public/contextual art project commissioning agency)
http://www.artangel.org.uk, http://www.newexhibitions.com (UK listings for exhibitions and projects)
http://www.spacestudios.org. (UK artist run studio space)
www.iniva.org (Institute of International Visual Arts)
http://xroads.virginia.edu/~ug97/fsa/tool.html (Photography and the Archive Research Centre)
http://www.photographyresearchcentre.co.uk/content/ (cultural identity and human rights)
http://www.autograph-abp.co.uk/
http://ph-research.co.uk/?page_id=18 (The Postgraduate Photography Research Network)
http://www.picture-research.org.uk/links.html (Picture Research Association)
http://www.ideastap.com/IdeasMag/the-knowledge/anna-fox-interview
http://www.nationalarchives.gov.uk/records/research-guides/photographs.htm
http://www.vam.ac.uk/page/p/photography/
http://www.nationalmediamuseum.org.uk/Collection/Photography

Relevant publications and journals include:
October; Afterall; Parkett; Art Monthly; Artists Newsletter; Frieze; Activate; Aperture; Source; Photography and Culture; Text and Work; British Journal of Photography etc