UDEVEMAN - BA Events Management

The course aims at educating the event managers of tomorrow – today, and as such takes into consideration the specific nature of event management as a discipline. The fact is that relevant employability skills and competencies are crucial for any event manager, in addition to the standard academic knowledge and skills. This is why this course creates a fine balance between the academic and practical aspects of events management, exploring them both in the context of academia, but also in the context of the industry.

The teaching and learning on the course is completely student-centred, with the student experience informing all elements of pedagogic initiatives. Different formats of teaching and learning sessions are utilized throughout the course, some modules are delivered in the standard lecture/seminar format and some modules are delivered in the more interactive workshop format, allowing students to take on a more active role in their own learning and relate their theoretical knowledge of the subject area to the reality of the industry environment in which we operate. Industry specialists will be included as guest speakers in all modules, as and when appropriate, to offer the industry perspective on the theoretical concepts discussed throughout the curriculum.

The course will make good use of the online learning platforms, both in terms of creating student access to module materials, but also in terms of facilitating student interaction, supporting their reflection and delivering feedback promptly and efficiently. Online submission will be sought for all modules on the course.

The aims of this course are:

1. To offer an intellectually demanding programme of study which enhances the understanding of the events industry and its role within a wider leisure and business context and how these relate to the society as a whole.
2. To provide students with the theory and application of key event management concepts, approaches and techniques so as to provide knowledge and understanding suitable to the development of a professional career in events management.
3. To foster an awareness of the social, cultural, economic and political environment in which the events industry operates, and the strategic implications and broader social responsibilities that this environment generates.
4. To create graduates who posses the relevant specific skills needed in the industry upon their successful completion of the course (including, but not limited to: time management, prioritization, numeracy, communication and leadership, as well as life-long learning) and who are capable of driving their career forward.

This course aims to prepare graduates for the challenges of working in the dynamic events management industry. As such, we aim to develop the following knowledge and skills with our students:

Knowledge and understanding

Upon successful completion of the course, students will be able to:

• A critical understanding of theories and conceptual frameworks from several disciplines relevant to event management;
• Appreciation of the complexity of planning and managing event and the multi-faceted nature of decision-making and organisation within the event sector;
• Understanding of the socio-cultural and environmental as well as the economic implications of events;
• Appreciation of the social and societal context of the events business and their own role and potential for contribution in society as a citizen;
• Knowledge of professional bodies in the events sector, their membership requirements and codes of conduct.
• Knowledge of the various stages in the event process from conceptualisation and planning to management and evaluation
• An in-depth understanding of contemporary event management practice
• An in-depth knowledge of the scope and significance of the event industry, their component elements and the national and international trends affecting them

Cognitive/intellectual skills

Outcomes related to students’ cognitive/intellectual skills are as follows:

• Use of intellectual skills and critical faculties to analyse and synthesise concepts, ideas and theories and apply them within an event management context;
• Capacity for critical reflection and judgement in the light of evidence and argument about event management issues;
• Awareness of cultural and social diversity in event related situations;
• Appreciation of the uncertainty, ambiguity and limits of knowledge

Practical skills

Upon successful completion of the course, students will be able be able to demonstrate:

• The ability to obtain information and knowledge from a variety of sources including libraries, on-line networks and electronic sources in general and locate and select information appropriate for any given application;
• The ability to conduct independent scholarly research culminating in the capacity to undertake a final year dissertation;
• The ability to use computers for business purposes in analysing problems and proposing solutions;
• Flexibility and creativity in adapting to a work environment that is subject to rapid and continuous change;
• The ability to use business models and techniques to analyse event management issues;
• The ability to plan and manage an event, as well as identify problems and propose solutions in event management
• A holistic and strategic approach to the planning and management of events

Transferrable skills

• Problem solving and decision making
• Notemaking
• Communicating/presenting – both orally and in writing
• Memorising
• Self/Time management, including self-efficacy
• Self assessment/reflection, including awareness of and management of emotions
• Interpersonal, including. collaborating / working with others, cross cultural awareness, having a positive attitude, negotiation and persuasion
• Digital literacy and IT skills
• Numeracy/quantitative
• Enterprise skills, including taking initiative, being creative, leadership, completing tasks and projects, taking calculated risks
• Commercial Awareness, including vision, corporate social responsibility and governance
• Career management

This course aims to prepare graduates for the challenges of working in the dynamic events management industry. As such, we aim to develop the following knowledge and skills with our students:

Knowledge and understanding

Upon successful completion of the course, students will be able to:
• A critical understanding of theories and conceptual frameworks from several disciplines relevant to event management;
• Appreciation of the complexity of planning and managing event and the multi-faceted nature of decision-making and organisation within the event sector;
• Understanding of the socio-cultural and environmental as well as the economic implications of events;
• Appreciation of the social and societal context of the events business and their own role and potential for contribution in society as a citizen;
• Knowledge of professional bodies in the events sector, their membership requirements and codes of conduct.
• Knowledge of the various stages in the event process from conceptualisation and planning to management and evaluation
• An in-depth understanding of contemporary event management practice
• An in-depth knowledge of the scope and significance of the event industry, their component elements and the national and international trends affecting them

Cognitive/intellectual skills

Outcomes related to students’ cognitive/intellectual skills are as follows:
• Use of intellectual skills and critical faculties to analyse and synthesise concepts, ideas and theories and apply them within an event management context;
• Capacity for critical reflection and judgement in the light of evidence and argument about event management issues;
• Awareness of cultural and social diversity in event related situations;
• Appreciation of the uncertainty, ambiguity and limits of knowledge

Practical skills

Upon successful completion of the course, students will be able be able to demonstrate:
• The ability to obtain information and knowledge from a variety of sources including libraries, on-line networks and electronic sources in general and locate and select information appropriate for any given application;
• The ability to conduct independent scholarly research culminating in the capacity to undertake a final year dissertation;
• The ability to use computers for business purposes in analysing problems and proposing solutions;
• Flexibility and creativity in adapting to a work environment that is subject to rapid and continuous change;
• The ability to use business models and techniques to analyse event management issues;
• The ability to plan and manage an event, as well as identify problems and propose solutions in event management
• A holistic and strategic approach to the planning and management of events

Transferrable skills

• Problem solving and decision making
• Notemaking
• Communicating/presenting – both orally and in writing
• Memorising
• Self/Time management, including self-efficacy
• Self assessment/reflection, including awareness of and management of emotions

• Interpersonal, including. collaborating / working with others, cross cultural awareness, having a positive attitude, negotiation and persuasion
• Digital literacy and IT skills
• Numeracy/quantitative
• Enterprise skills, including taking initiative, being creative, leadership, completing tasks and projects, taking calculated risks
• Commercial Awareness, including vision, corporate social responsibility and governance
Career management

The QAA Benchmark statement for Hospitality, Leisure and Tourism (2008) related to programmes broadly concerned with events has been adopted

Students shall be formally assessed via a variety of assessment items: reports, essays, exams, group presentations, reflective journals and portfolios, problem-based activities, practice-based projects, group research projects, and a final dissertation. Majority of the assessments will be submitted via the online university intranet, in order to facilitate the process of getting the feedback to the students promptly and efficiently.

Students will also be able to obtain formative feedback on their engagement and performance in various tasks during the scheduled teaching times (workshops or seminars) for which they are required to prepare in advance.

Activity Weeks 7 & 20 shall provide input into some of the assessment items in the core modules across the three levels – students will be required to attend and incorporate their learning/engagement during activity weeks into their formal assessments.

A core second year module provides students to work on an event of their choice, from conception to delivery, offering them the chance to apply the theory that they have learnt in other modules, gain practical skills and experience.

As part of our Undergraduate Student Promise, every student will undertake accredited work-related learning (in either the form of a work placement or ‘live’ project with a partner organisation or planning to set up small business) as a core, compulsory element within their course programme.

You will have the option of taking the “Learning Through Work” or “LT6066 Business Innovation Through Events” 15 credit module in the second or third year of your course programme. Additionally you have the option of taking an additional 30 credit 12 month sandwich placement module (which would extend your course to four years).
Work-related learning provides students with:

• the experience of a competitive recruitment process or pitching for an opportune ity
• a work-related experience or project which impacts a real organisation
• assessment and feedback on their reflections on their experience of the work-related learning and planning for their future career.

Where required, students will be supported in finding suitable opportunities which can be either be a placement, part-time role or ’live’ project for an external organisation untaken within the University. We have dedicated placements and careers teams who will assist learners with all aspects of their job search and application. The suitability of the opportunities will be assessed by the Module Leader on an individual basis. It is the student’s responsibility to apply for opportunities and engage with the relevant University personnel who to assist them in gaining a suitable role. Learners may be able to utilise their existing part-time / vacation employment (whether or not this relates to their subject area), providing they can demonstrate that it is personally developmental and involves responsibility (decided upon submission of the role details by the Module Leader)

Students also have the choice to study abroad via the university Erasmus scheme.

Standard University regulations apply.

In addition, students are required to pass the following modules:
Level 4 – Introduction to Events
Level 5 – Event Experience Management
Level 6 – Theory & Practice in Research

The course is recognised by ABPCO (the Association of British Professional Conference Organisers), who are the UK’s leading professional body for conference and event organisation.

London Metropolitan University is a member of the Association of Event Management Educators, an organisation that shares best practice in teaching events management and provides industry networking opportunities for students and teachers.

On completion of this degree you’ll have received not just a practical education but also opportunities to get involved, to get employed, to develop networks and connections and to discover just how much you're capable of as an events management professional.

Past graduates have gone on to have successful careers in some of the leading companies in the industry, including BlueGlass Interactive, C Squared, Chillisauce, Diageo, Heart Productions, TripAdvisor and Upper Street Events.

Others have launched their own enterprises, gone on to have successful international careers in their home countries or continued their education at postgraduate level.

In addition to the University's standard entry requirements, you should have:

• 280 or more UCAS points, including at least 180 from two or more A levels (or equivalent, eg BTEC National, OCR Diploma or Advanced Diploma) in academic or Business subjects.
• English Language and Mathematics GCSE at grade C or above (or equivalent) are also required.

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.