UDFMBSMN - BA Fashion Marketing and Business Management
Course Specification
Validation status | Validated | |||||||||||
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Highest award | Bachelor of Arts | Level | Honours | |||||||||
Possible interim awards | Bachelor of Arts, Diploma of Higher Education, Certificate of Higher Education, Bachelor of Arts | |||||||||||
Total credits for course | 360 | |||||||||||
Awarding institution | London Metropolitan University | |||||||||||
Teaching institutions | London Metropolitan University | |||||||||||
School | Guildhall School of Business and Law | |||||||||||
Subject Area | Business and Management | |||||||||||
Attendance options |
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Course leader |
About the course and its strategy towards teaching and learning and towards blended learning/e-learning
Course aims
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A broad understanding of the fashion industry with particular focus on the role of marketing within it; -
An understanding of entrepreneurship; -
Both an academic and practitioner perspective of the various disciplines relevant to fashion marketing
Course learning outcomes
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Know and understand the practice and theories of marketing applied to fashion; -
Know and understand the structure, organisation and competitive marketing strategies employed within the fashion industry together with the environmental factors affecting the industry; -
Know and understand the role and significance fashion marketing plays in contemporary society and the process of consumer consumption; -
Know and understand the concept of entrepreneurship including and understanding of innovation, sources of finance and survival; -
Know and understand theories and challenges of leadership within the context of entrepreneurship; -
Understand the research process, and know how to design and evaluate research studies.
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Ability to think independently and select appropriate approaches and solve problems relevant to fashion marketing and Business Management; -
Ability to access and critically evaluate information from a wide range of sources in fashion marketing and Business Management related topics and use this information to draw up and present solutions to problems;
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presentation and for report preparation;Ability to use software and online facilities for information acquisition, analysis and -
Ability to evaluate, apply and interpret a range of methods for the purposes of fashion and business management research.
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Ability to communicate effectively both orally and in writing; -
Ability to work effectively as part of a group; -
Ability to use work independently; -
Ability to use a library and on-line search facilities for accessing and searching for information.
Course learning outcomes / Module cross reference
Knowledge and Understanding
1) Know and understand the practice and theories
The Fashion Business, Fashion Marketing,
Global Issues in Fashion Marketing.
2) Know and understand the structure, organisation and competitive marketing
strategies employed within the fashion industry together with the environmental factors
affecting the industry:
The Fashion Industry, Fashion Retailing,
Fashion Marketing, Global Issues in Fashion
Marketing
3) Know and understand the role and significance fashion marketing plays in contemporary society and the process of consumer consumption:
Fashion Retailing, Fashion Marketing, Global
Issues in Fashion Marketing, Customers in
Global Markets
4) Understand the research process, and know how to design and evaluate research studies:
The Fashion Project, Management
Investigation & Recruitment Report
5) Know and understand the concept of entrepreneurship including and understanding
of innovation, sources of finance and survival:
Entrepreneurial Essentials, Entrepreneurship,
Leadership and Innovation
6) Know and understand theories and challenges of leadership within the context of
entrepreneurship:
Entrepreneurship, Leadership and Innovation,
Management Investigation & Recruitment
Report
Intellectual Skills
1) Ability to think independently and select appropriate approaches and solve problems
relevant to fashion marketing and business management:
The Fashion Business, Fashion Marketing,
Global Issues in Fashion Marketing, EEntrepreneurship, The Fashion Project,
Entrepreneurial Essentials
2) Ability to access and critically evaluate information from a wide range of sources in
fashion marketing and business management related topics and use this information to draw up and present solutions to problems:
All core modules
Professional/Practical Skills
1) Ability to use software and online facilities for information acquisition, analysis and
presentation for report preparation:
The Fashion Business, Fashion Marketing,
Global Issues in Fashion Marketing, The
Fashion Project.
2) Ability to evaluate, apply and interpret a range of methods for the purposed of fashion and business management research:
The Fashion Project, Management
Investigation & Recruitment Report
Transferrable/Key Skills
1) Ability to communicate effectively both orally and in writing:
All core modules
2) Ability to work effectively as part of a group:
The Fashion Business, Fashion Retailing
3) Ability to work independently:
All core modules, in particular: The Fashion
Project
4) Ability to use a library and on-line search facilities for accessing and searching for
information:
All core modules
Principle QAA benchmark statements
Assessment strategy
Organised work experience, work based learning, sandwich year or year abroad
In addition, via the Erasmus programme, if desired, students will have the opportunity to study abroad in Europe.
Work-related learning provides students with:
- the experience of a competitive recruitment process or pitching for an opportunity
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a work-related experience or project which impacts a real organisation -
assessment and feedback on their reflections on their experience of the work-related learning and planning for their future career.
Modules required for interim awards
Career opportunities
On completion of the course, you’ll have the skills and experience you need for a wide range of graduate opportunities across the fashion industry, including specific head office roles within retail organisations and clothing companies.
Alternatively, you could take inspiration from former graduates and set up your own fashion business start-up, develop a work-at-home business or become a one-person firm. To help you succeed, you can access help and guidance on developing your start-up at our Accelerator, London business incubator.
You could also follow in the footsteps of Armando Cabral, a London Metropolitan University graduate who has built his own fashion empire and been part of Paris Fashion Week whilst modelling for H&M.
Entry requirements
In addition to the University's standard entry requirements, you should have:
- 280 or more UCAS points, including at least 180 from two or more A levels (or equivalent, eg BTEC National, OCR Diploma or Advanced Diploma) in academic or Business subjects.
- English Language and Mathematics GCSE at grade C or above (or equivalent) are also required.
All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
Official use and codes
Approved to run from | 2013/14 | Specification version | 1 | Specification status | Validated |
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Original validation date | 01 Sep 2013 | Last validation date | 01 Sep 2013 | ||
Sources of funding | HE FUNDING COUNCIL FOR ENGLAND | ||||
JACS codes | N500 (Marketing): 50% , N200 (Management Studies): 50% | ||||
Route code | FMBSMN |
Stage 1 Level 04 September start Offered
Code | Module title | Info | Type | Credits | Location | Period | Day | Time |
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EC4009 | The Corporate Environment | Core | 30 | |||||
MC4004 | Principles and Practice in Marketing | Core | 30 | |||||
MC4009 | Fashion Concepts and Systems | Core | 30 | |||||
MN4002 | Fundamentals of Management | Core | 30 |
Stage 2 Level 05 September start Offered
Code | Module title | Info | Type | Credits | Location | Period | Day | Time |
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MC5013 | Fashion Branding and Communications | Core | 30 | |||||
MC5014 | Fashion Buying and Merchandising | Core | 30 | |||||
MN5004 | Leading Innovation and Entrepreneurship | Core | 30 | |||||
MN5W50 | Creating a Winning Business 1 | Alt Core | 15 | NORTH | SPR | FRI | PM | |
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MN5W55 | Learning through Work | Alt Core | 15 | NORTH | AUT | WED | AM | |
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BL5051 | Consumer Protection Law | Option | 15 | |||||
HR5057 | People Management and Performance in Contempora... | Option | 15 | |||||
MC5062 | Online Fashion Retailing | Option | 15 | NORTH | SPR | WED | AM |
Stage 3 Level 06 September start Offered
Code | Module title | Info | Type | Credits | Location | Period | Day | Time |
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MC6006 | International Fashion Strategy | Core | 30 | |||||
MC6007 | Global Issues in Fashion Marketing | Core | 30 | |||||
MC6P06 | The Fashion Project | Core | 30 | |||||
MC6084 | Driving Innovation in Marketing | Option | 15 | |||||
MC6085 | Managing the Creative Environment | Option | 15 | |||||
MN6W04 | Professional Experience Year Placement | Option | 30 | NORTH | AUT+SPR | NA | ||
OL0000 | Open Language Programme Module | Option | 15 | NORTH | SPR | NA | ||
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