Course specification and structure
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PMCRDIPW - MA Creative, Digital and Professional Writing

Course Specification


Validation status Validated
Highest award Master of Arts Level Masters
Possible interim awards Postgraduate Diploma, Postgraduate Certificate
Total credits for course 180
Awarding institution London Metropolitan University
Teaching institutions London Metropolitan University
School The Sir John Cass School of Art, Architecture and Design (The Cass)
Subject Area Art
Attendance options
Option Minimum duration Maximum duration
Full-time 1 YEARS 6 YEARS
Part-time Day & Evening 2 YEARS 6 YEARS
Course leader  

About the course and its strategy towards teaching and learning and towards blended learning/e-learning

Students will study with expert tutors, enhanced by both online support and regular contact hours. Through tutorials and guided learning, they will get regular feedback on their academic progress. Teaching and learning methods include lectures and seminars, group discussions, workshops, simulations, presentations, individual and group projects, studio work, portfolios and practical and written assessments.
A blended learning strategy will be employed to enhance the learning experience, facilitate communication between students and tutors and develop collaboration among students. The Virtual Learning Environment (VLE) will be used as a platform to support online activities: for example online discussion, role-play, blog writing, evaluation of online resources, access to electronic reading packs, viewing and reviewing of online video/film/audio, access to online media databases etc. It will also be used to facilitate formative assessment and related feedback, and as a tool to integrate useful online learning materials provided by research institutions, academic publications, professional organisations and other relevant sources.

Course aims

The main aims of the MA Creative, Digital and Professional Writing are:

  • to provide students with the means to research, write, produce and edit stories, both fiction and nonfiction, through advanced writing and digital production workshops
  • to provide an attractive and distinct approach to creative, professional, digital and multimedia writing and production with regard to potential audiences, commissioning editors, markets, publication, digital opportunities and how to access them
  • to explore the range of different professional platforms - audio, visual, digital and social media, in addition to written - and to understand how they can be combined
  • to promote forms of research appropriate to the professional ethos of the course
  • to allow students to write extensively and/or produce long-form audio and/or visual and/or audio-visual and/or digital work, contributing to a project involving sustained independent enquiry and innovation
  • to enhance students' ability to reflect upon and evaluate their own writing and digital production processes

Course learning outcomes

The following learning outcomes incorporate and depend on a systematic understanding of knowledge, and a critical awareness of current problems and/or new insights, much of which is at, or informed by, the forefront of the academic discipline, field of study or area of professional practice.

On successful completion of this course students will be able to:

  • apply methods and techniques appropriate to their own research or advanced scholarship in Creative, Digital and Professional Writing
  • apply knowledge with originality, based on a practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in Creative, Digital and Professional Writing
  • evaluate critically current research and advanced scholarship in Creative, Digital and Professional Writing
  • evaluate methodologies and develop critiques of them and, where appropriate, to propose new hypotheses
  • deal with complex issues both systematically and creatively, make sound judgements in the absence of complete data, and communicate their conclusions clearly to specialist and non-specialist audiences
  • exercise self-direction and originality in tackling and solving problems, and act autonomously in planning and implementing tasks at a professional or equivalent level
  • advance their knowledge and understanding, and to develop new skills to a high level
  • exercise initiative and personal responsibility, including decision-making in complex and unpredictable situations
  • learn independently for the purposes of continuing professional development

Assessment strategy

Assessment methods include presentations, short stories, articles, features, audio-visual and digital packages, research proposals, portfolios, essays.

Organised work experience, work based learning, sandwich year or year abroad

Accredited Work-based Learning Module

Modules required for interim awards

For Masters award – see Course Structure
PG Diploma – All taught modules
PG Cert - Creative Writing, Digital Storytelling, Feature Journalism

Arrangements for promoting reflective learning and personal development

Students will reflect critically on their learning and on their personal development planning mainly within modules, through feedback and discussions of assessment, but also in tutorials. They will be required to keep and develop portfolios in a number of modules. All the modules involve guided self-analysis that takes account of personal, academic and practical skills and professional profile development. In many of the modules students have to submit, as part of their coursework, an analytic commentary in which they reflect on the development of their work and its professional and commercial, whether in written or digital formats or both.

Arrangements on the course for careers education, information and guidance

Students will be encouraged to consider career opportunities throughout the course via: career workshops, industry talks, career-related information distributed via the course social media channels and the Virtual Learning Environment and participation in industry-related networking events, as well as through contact with visiting speakers and the university's Career Development and Employment Service. Discussion of markets, publication and the industry inform all the teaching.

Other external links providing expertise and experience

Professional advisory panel.

In addition, the course will build on the links with leading writers, broadcasters and editors established by existing and previous BAs and MAs in the School, which hosts regular visits and guest lectures by emerging and prominent authors, editors, literary agents, producers, digital consultants and recruiters.

Career opportunities

This master’s course will give you the skills needed to help you forge a career in the media and creative industries. Almost every commercial and public company now requires a communications manager, and as a graduate of this course you’ll be equipped with the specialist skills this role demands. More diverse roles will also be open to you, including creative writer (fiction and creative nonfiction), journalist, editor, publisher, arts manager, web designer, software designer, arts curator and consultant and events manager professions.

Sectors you could work in include the arts, creative, cultural, publishing, public relations, music, media and marketing industries. Our students have gone on to find success as writers, editors and digital innovators around the world. One ex-student, now teaching part-time on the course, is helping pioneer the use of virtual reality in journalism.

Entry requirements

You will be required to have:

  • a 2:2 UK degree or equivalent (a relevant professional qualification or experience will also be considered)
  • two contrasting writing samples of 750 words each ready for submission

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa will need to provide a Secure English Language Test (SELT) such as Academic IELTS with an average of 7.0 and a minimum of 7.0 in Writing. For more information about English qualifications please see our English language requirements.

Official use and codes

Approved to run from 2016/17 Specification version 1 Specification status Validated
Original validation date 08 Jul 2016 Last validation date 08 Jul 2016  
Sources of funding HE FUNDING COUNCIL FOR ENGLAND
JACS codes W800 (Imaginative Writing): 50% , P500 (Journalism): 50%
Route code CRDIPW

Course Structure

Stage 1 Level 07 September start Offered

Code Module title Info Type Credits Location Period Day Time
SJ7006 Creative Writing Core 20 NORTH AUT TUE PM
SJ7035 Feature Journalism Core 20 NORTH SPR    
          NORTH AUT    
SJ7108 Digital Storytelling Core 20 NORTH SPR WED AM
SJ7P01 Creative, Digital and Professional Writing Proj... Core 60 NORTH AUT    
          NORTH SPR    
SM7106 Researching Media, Communication and the Creati... Core 20 NORTH AUT    
          NORTH SPR    
OEL067 Advanced English for Masters Studies Option 20 NORTH AUT WED AM
          NORTH SPR WED AM
SJ7037 Scriptwriting Option 20 NORTH SPR    
SJ7105 Multimedia Journalism Option 20 NORTH SPR    
          NORTH AUT    
SJ7109 Creative Nonfiction Option 20 NORTH AUT THU AM
SJ7110 Routes into Publishing Option 20 NORTH SPR TUE PM
SJ7W00 Accredited Work-Based Learning in the School of... Option 20 NORTH AUT    
          NORTH SPR    
SM7007 Principles of Digital Media Option 20 NORTH AUT    
SM7031 Digital Video Production Option 20 NORTH AUT    
SM7101 Advertising Option 20        

Stage 1 Level 07 January start Offered

Code Module title Info Type Credits Location Period Day Time
SJ7006 Creative Writing Core 20        
SJ7035 Feature Journalism Core 20 NORTH SPR    
SJ7108 Digital Storytelling Core 20 NORTH SPR WED AM
SJ7P01 Creative, Digital and Professional Writing Proj... Core 60 NORTH SPR    
SM7106 Researching Media, Communication and the Creati... Core 20 NORTH SPR    
OEL067 Advanced English for Masters Studies Option 20 NORTH SPR WED AM
SJ7037 Scriptwriting Option 20 NORTH SPR    
SJ7105 Multimedia Journalism Option 20 NORTH SPR    
SJ7109 Creative Nonfiction Option 20        
SJ7110 Routes into Publishing Option 20 NORTH SPR TUE PM
SJ7W00 Accredited Work-Based Learning in the School of... Option 20 NORTH SPR    
SM7007 Principles of Digital Media Option 20        
SM7031 Digital Video Production Option 20        
SM7101 Advertising Option 20