Course specification and structure
Undergraduate Course Structures Postgraduate Course Structures

UDFMBSMN - BA Fashion Marketing and Business Management

Course Specification


Validation status Validated
Highest award Bachelor of Arts Level Honours
Possible interim awards Bachelor of Arts, Diploma of Higher Education, Certificate of Higher Education, Bachelor of Arts
Total credits for course 360
Awarding institution London Metropolitan University
Teaching institutions London Metropolitan University
School Guildhall School of Business and Law
Subject Area Business and Management
Attendance options
Option Minimum duration Maximum duration
Full-time 3 YEARS  
Part-time 4 YEARS  
Course leader  

About the course and its strategy towards teaching and learning and towards blended learning/e-learning

The Teaching and Learning strategy adopted by the BA Fashion Marketing and Business Management course seeks to engage, enthuse and support students in their learning. A blended learning approach is adopted, which seeks to combine and align learning undertaken in face-to-face sessions with learning opportunities created online. Online facilities include the use of Weblearn used to provide module related learning materials in electronic format. All modules are supported by Weblearn.

The course adopts a module structure, wherein core modules are delivered either over a 30 or a 15 week period. Methods of module delivery are various and include the use of workshops, lectures, seminars and tutorials. Embedded into the course are two activity weeks. During these weeks, extra curricular activities involving guest speakers from fashion business and also career development personnel to provide students with career support.

External learning opportunities include making use of the museums and other collections including the Women’s Library, part of London Metropolitan University; the Victoria and Albert museum and also; the Fashion and Textile museum in Bermondsey, London.

Course aims

The overall aim of the BA Fashion Marketing and Business Management course is to provide students with knowledge and understanding of both fashion marketing and business management theories and practices.

QAA benchmark statements for business and management courses

The course team have ensured the course content encompasses: the study of organisations, their management and the changing external environment in which they operate.

With regards to skills, through module delivery and assessment, the course team have ensured students are furnished with the opportunity to develop cognitive skills, such as critical thinking, analysis and synthesis; problem solving skills; communication skills both oral and in writing; numeracy and quantitative skills; use of IT; self management and interpersonal skills; learning skills; self awareness; team work skills and the ability to conduct research.

In addition, the course aims to provide students with:

  • A broad understanding of the fashion industry with particular focus on the role of marketing within it;
  • An understanding of entrepreneurship;
  • Both an academic and practitioner perspective of the various disciplines relevant to fashion marketing

Course learning outcomes

Knowledge and Understanding

Successful students will be able to demonstrate that they:

  • Know and understand the practice and theories of marketing applied to fashion;
  • Know and understand the structure, organisation and competitive marketing strategies employed within the fashion industry together with the environmental factors affecting the industry;
  • Know and understand the role and significance fashion marketing plays in contemporary society and the process of consumer consumption;
  • Know and understand the concept of entrepreneurship including and understanding of innovation, sources of finance and survival;
  • Know and understand theories and challenges of leadership within the context of entrepreneurship;
  • Understand the research process, and know how to design and evaluate research studies.

Intellectual Skills

Successful students will possess the:

  • Ability to think independently and select appropriate approaches and solve problems relevant to fashion marketing and Business Management;
  • Ability to access and critically evaluate information from a wide range of sources in fashion marketing and Business Management related topics and use this information to draw up and present solutions to problems;

Professional/Practical Skills

Successful students will have the:

  • Ability to use software and online facilities for information acquisition, analysis and 
presentation and for report preparation;
  • Ability to evaluate, apply and interpret a range of methods for the purposes of fashion and business management research.

Transferrable/key skills

Successful students will have demonstrated the:

  • Ability to communicate effectively both orally and in writing;
  • Ability to work effectively as part of a group;
  • Ability to use work independently;
  • Ability to use a library and on-line search facilities for accessing and searching for information.

Course learning outcomes / Module cross reference

Knowledge and Understanding

1) Know and understand the practice and theories of marketing applied to fashion:

The Fashion Business, Fashion Marketing,
Global Issues in Fashion Marketing.

2) Know and understand the structure, organisation and competitive marketing
strategies employed within the fashion industry together with the environmental factors
affecting the industry:

The Fashion Industry, Fashion Retailing,
Fashion Marketing, Global Issues in Fashion
Marketing

3) Know and understand the role and significance fashion marketing plays in contemporary society and the process of consumer consumption:

Fashion Retailing, Fashion Marketing, Global
Issues in Fashion Marketing, Customers in
Global Markets

4) Understand the research process, and know how to design and evaluate research studies:

The Fashion Project, Management
Investigation & Recruitment Report

5) Know and understand the concept of entrepreneurship including and understanding
of innovation, sources of finance and survival:

Entrepreneurial Essentials, Entrepreneurship,
Leadership and Innovation

6) Know and understand theories and challenges of leadership within the context of
entrepreneurship:

Entrepreneurship, Leadership and Innovation,
Management Investigation & Recruitment
Report

Intellectual Skills

1) Ability to think independently and select appropriate approaches and solve problems
relevant to fashion marketing and business management:

The Fashion Business, Fashion Marketing,
Global Issues in Fashion Marketing, EEntrepreneurship, The Fashion Project,
Entrepreneurial Essentials

2) Ability to access and critically evaluate information from a wide range of sources in
fashion marketing and business management related topics and use this information to draw up and present solutions to problems:

All core modules

Professional/Practical Skills

1) Ability to use software and online facilities for information acquisition, analysis and
presentation for report preparation:

The Fashion Business, Fashion Marketing,
Global Issues in Fashion Marketing, The
Fashion Project.

2) Ability to evaluate, apply and interpret a range of methods for the purposed of fashion and business management research:

The Fashion Project, Management
Investigation & Recruitment Report

Transferrable/Key Skills

1) Ability to communicate effectively both orally and in writing:

All core modules

2) Ability to work effectively as part of a group:

The Fashion Business, Fashion Retailing

3) Ability to work independently:

All core modules, in particular: The Fashion
Project

4) Ability to use a library and on-line search facilities for accessing and searching for
information:

All core modules

Principle QAA benchmark statements

Business and Management benchmarks

Assessment strategy

BA Fashion Marketing and Business Management draws upon various assessment methods, which include: examinations to facilitate learning and the integration of knowledge; structured coursework for example, the use of problem solving case studies, business plan, oral presentations, literature based assignments including essays and reports; portfolio work and at Level 6 a research project.

Organised work experience, work based learning, sandwich year or year abroad

Within The Fashion Project module, BA Fashion Marketing and Business Management students have the opportunity to get direct work experience by setting up and operating a fashion business venture. In order to do this, students are to work with Young Enterprise London to carry out a start up project.
In addition, via the Erasmus programme, if desired, students will have the opportunity to study abroad in Europe.

As part of our Undergraduate Student Promise, every student will undertake accredited work-related learning (in either the form of a work placement or ‘live’ project with a partner organisation or planning to set up small business) as a core, compulsory element within their course programme.

You will have the option of taking the “Learning Through Work” or “Create a Winning Business” 15 credit module in the second or third year of your course programme. Additionally you have the option of taking an additional 30 credit 12 month sandwich placement module (which would extend your course to four years).
Work-related learning provides students with:

  • the experience of a competitive recruitment process or pitching for an opportunity
  • a work-related experience or project which impacts a real organisation
  • assessment and feedback on their reflections on their experience of the work-related learning and planning for their future career.

Where required, students will be supported in finding suitable opportunities which can be either be a placement, part-time role or ’live’ project for an external organisation untaken within the University. We have dedicated placements and careers teams who will assist learners with all aspects of their job search and application. The suitability of the opportunities will be assessed by the Module Leader on an individual basis. It is the student’s responsibility to apply for opportunities and engage with the relevant University personnel who to assist them in gaining a suitable role. Learners may be able to utilise their existing part-time / vacation employment (whether or not this relates to their subject area), providing they can demonstrate that it is personally developmental and involves responsibility (decided upon submission of the role details by the Module Leader)

Modules required for interim awards

The following modules are core-compulsory and therefore required to be taken to gain the specific award in Fashion Marketing and Business Management:

Level 4 core modules
The Fashion Business (30)
Fashion Retailing (30)
The Global Business Environment (30)
Challenges for the 21st Century (30)

Level 5 core modules
Fashion Marketing (30)
Fashion Buying (30)
Entrepreneurship, Leadership and Innovation (30)
Entrepreneurship Essentials (30)

Level 6 core modules

Global Issues in Fashion Marketing (30)
The Fashion Project (30) or Management Investigation & Recruitment Report (30)
E-Entrepreneurship (30)

Note: there are no specific combinations of modules that students are required to take to gain either the highest level of aware or an interim level award.

Career opportunities

On completion of the course, you’ll have the skills and experience you need for a wide range of graduate opportunities across the fashion industry, including specific head office roles within retail organisations and clothing companies.

Alternatively, you could take inspiration from former graduates and set up your own fashion business start-up, develop a work-at-home business or become a one-person firm. To help you succeed, you can access help and guidance on developing your start-up at our Accelerator, London business incubator.

You could also follow in the footsteps of Armando Cabral, a London Metropolitan University graduate who has built his own fashion empire and been part of Paris Fashion Week whilst modelling for H&M.

Entry requirements

In addition to the University's standard entry requirements, you should have:

  • a minimum grade C in three A levels or minimum grades BC in at least two A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

Official use and codes

Approved to run from 2013/14 Specification version 1 Specification status Validated
Original validation date 01 Sep 2013 Last validation date 01 Sep 2013  
Sources of funding HE FUNDING COUNCIL FOR ENGLAND
JACS codes N500 (Marketing): 50% , N200 (Management Studies): 50%
Route code FMBSMN

Course Structure

Stage 1 Level 04 September start Offered

Code Module title Info Type Credits Location Period Day Time
EC4009 The Corporate Environment Core 30 CITY AUT+SPR WED PM
          CITY SPR+SUM THU PM
MC4004 Principles and Practice in Marketing Core 30 CITY AUT+SPR THU PM
          CITY AUT+SPR THU AM
MC4009 Fashion Concepts and Systems Core 30 CITY AUT+SPR FRI AM
          CITY AUT+SPR FRI PM
MN4002 Fundamentals of Management Core 30 CITY AUT+SPR WED AM
          CITY AUT+SPR TUE AM
          CITY AUT+SPR MON AM
          CITY AUT+SPR MON PM
          CITY AUT+SPR WED PM
          CITY AUT+SPR TUE PM
          CITY SPR+SUM FRI PM

Stage 2 Level 05 September start Offered

Code Module title Info Type Credits Location Period Day Time
MC5013 Fashion Branding and Communications Core 30 CITY AUT+SPR THU PM
MC5014 Fashion Buying and Merchandising Core 30 CITY AUT+SPR WED AM
MN5004 Leading Innovation and Entrepreneurship Core 30 CITY AUT+SPR THU AM
          CITY AUT+SPR WED AM
MN5W50 Creating a Winning Business 1 Alt Core 15 CITY SPR WED PM
          CITY AUT WED PM
MN5W55 Learning through Work Alt Core 15 CITY SPR WED AM
          CITY AUT WED AM
BL5051 Consumer Protection Law Option 15 CITY SPR THU AM
          CITY AUT THU AM
HR5057 People Management and Performance in Contempora... Option 15 CITY AUT TUE PM
          CITY SPR TUE PM
MC5062 Online Fashion Retailing Option 15 CITY SPR MON AM
          CITY AUT MON AM

Stage 3 Level 06 September start Offered

Code Module title Info Type Credits Location Period Day Time
MC6007 Global Issues in Fashion Marketing Core 30 CITY AUT+SPR MON AM
          CITY AUT+SPR MON PM
MN6003 Strategy: Choices and Change Core 30 CITY AUT+SPR THU AM
          CITY AUT+SPR WED PM
          CITY AUT+SPR THU EV
          CITY AUT+SPR THU PM
MC6P09 Marketing and Communications Project Alt Core 30 CITY AUT+SPR THU PM
MN6P00 Management Investigation and Dissertation Alt Core 30 CITY AUT+SPR TUE AM
          CITY AUT+SPR THU PM
          CITY AUT+SPR TUE PM
MN6W04 Professional Experience Year Placement Alt Core 30 CITY AUT+SPR    
MN6W50 Creating a Winning Business 2 Alt Core 15 CITY AUT THU AM
          CITY SPR THU PM
          CITY SPR THU AM
          CITY AUT THU PM
MN6W55 Learning through Work 2 Alt Core 15 CITY SPR WED AM
          CITY AUT WED AM
HR6052 Approaches to Diversity Management Option 15        
HR6055 Organising and Managing Across Cultures Option 15 CITY AUT WED PM
          CITY AUT WED AM
          CITY SPR WED PM
MC6050 Delivering Customer Value Option 15 CITY SPR TUE AM
          CITY AUT TUE AM
MC6061 Services Marketing Option 15 CITY AUT TUE AM
          CITY SPR TUE AM
MN6055 Managing Corporate Reputation Option 15 CITY SPR MON PM
          CITY SPR MON AM