UDFSMKJR - BA (Hons) Fashion Marketing and Journalism

BA Fashion Marketing and Journalism focuses on developing professional skills appropriate for students seeking to gain a career in journalism with a specific focus on fashion.

The Teaching and Learning strategy adopted by the BA Fashion Marketing and Journalism course seeks to engage, enthuse and support students in their learning. A blended learning approach is adopted, which seeks to combine and align learning undertaken in face-to-face sessions with learning opportunities created online. Online facilities include the use of Weblearn used to provide module related learning materials in electronic format. All modules are supported by Weblearn.

The course adopts a module structure, wherein core modules are delivered either over a 30 or a 15 week period. Methods of module delivery are various and include the use of workshops, simulations, lectures and seminar discussions. Embedded into the course are two activity weeks. During these weeks, extra-curricular activities involving guest speakers from fashion business and also career development personnel to provide students with career development support.

External learning opportunities include making use of the museums and other collections including the Women’s Library, part of London Metropolitan University; the Victoria and Albert museum and also; the Fashion and Textile museum in Bermondsey, London.

The overall aim of the BA Fashion Marketing and Journalism course is to provide students with knowledge and understanding of both fashion marketing and journalism theories and practices.

QAA benchmark statements for business and management courses

The course team have ensured the course content encompasses: the study of organisation, their management and the changing external environment in which they operate.

With regards to skills, through module delivery and assessment, the course team have ensured students are furnished with the opportunity to develop cognitive skills, such as critical thinking, analysis and synthesis; problem solving skills; communication skills both oral and in writing; numeracy and quantitative skills; use of IT; self management and interpersonal skills; learning skills; self awareness; team work skills and the ability to conduct research.

In addition, the course aims to provide students with:

• A broad understanding of the fashion industry with particular focus on the role of marketing within it;
• Both an academic and practitioner perspective of the various disciplines relevant to fashion marketing;
• To familiarise students with the history and ideas important to understanding the practice of journalism in the UK today, as well as globally, so that they have an analytical framework with which to grasp their role within the industry;
• to develop students’ writing skills so that they can write accurately and fluently in a variety of formats, including academic essays, news items, headlines, features, reviews, reports, commentaries, blogs, tweets, interviews, profiles, investigations, critiques, comments, columns, nibs, campaigns and any other formats chosen – to deadline and to length;
• To develop students’ social skills so that they can interview primary sources face to face, over the phone, via email and social media and so that they can pitch ideas and presentations to possible employers;
• To foster students’ independence as learners and practitioners, especially through individual projects;
• To foster collaboration as learners and practitioners, especially through group work and simulations;
• To offer the opportunity for monitored work placements, extension of knowledge skills (shorthand), and publication within and outside the course website;
• to develop students’ own understanding of their work so that they can produce it and target it to a range of media audiences, specialist and non-specialist;
• to offer them the chance to progress towards more specialised accredited learning.

Knowledge and Understanding

Successful students will be able to demonstrate that they:

• Know and understand the practice and theories of marketing applied to fashion;
• Understand the social, political and ethical dimensions within which the fashion industry operates;
• Know and understand the role and significance fashion marketing plays in contemporary society and the process of consumer consumption;

Intellectual Skills

Successful students will possess the:

• Ability to think independently and select appropriate approaches and solve problems relevant to fashion marketing and journalism;
• devise and sustain arguments, taking account of views other than their own, and to solve problems, using ideas and techniques, some of which are at the forefront of journalism;
• describe and comment upon particular aspects of current research and practice in journalism, recognising the uncertainty, ambiguity and limits of knowledge;
• apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding, and to initiate and carry out projects, jointly and singly;
  

Professional/Practical Skills

Successful students will have the ability to evaluate, apply and interpret a range of methods for the purposes of fashion and journalism research.

Transferrable/key skills

Successful students will have demonstrated the:

• Ability to communicate effectively both orally and in writing;
• Ability to work effectively as part of a group;
• Ability to work independently;
• communicate information, ideas, problems and solutions to both specialist and non-specialist audiences, through different media
• exercise initiative and personal responsibility, including decision-making in complex and unpredictable contexts, so that professional skills can be used within appropriate legal and ethical framework;

- Know and understand the practice and theories of marketing applied to fashion:

The Fashion Business, Fashion Marketing,
Global Issues in Fashion Marketing, Styling
and Journalism.

- Understand the social, political and ethical dimensions within which the fashion industry operates:

The Fashion Business, Fashion Retailing,
Global Issues in Fashion Marketing, Fashion,
Strategy & International Retailing

- Know and understand the role and significance fashion marketing plays in contemporary society and the process of consumer consumption:

The Fashion Business, Fashion Retailing,
Fashion Marketing, Global Issues in Fashion
Marketing, Styling and Journalism

- Ability to think independently and select appropriate approaches and solve problems
relevant to fashion marketing and journalism:

Fashion, Strategy & International Retailing, The
Fashion Project,

- Devise and sustain arguments, taking account of views other than their own, and to solve problems, using ideas and techniques, some of which are at the forefront of Journalism:

History and Ideas, Media law and
ethics, public administration, Creating
packages

- Describe and comment upon particular aspects of current research and practice in journalism, recognising the uncertainty, ambiguity and limits of knowledge Journalism:

History and Ideas, Media law and
ethics, public administration

- Apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding, and to initiate and carry out projects, jointly and singly manage their own learning and professional practice, and make appropriate use of primary sources (interviewees and contacts) and scholarly data (including databases and journal articles :

History and Ideas, Advanced
Reporting, Media law and ethics, public
administration, Journalism Project

- Ability to evaluate, apply and interpret a range of methods for the purposes of fashion and journalism research:

The Fashion Project OR The Journalism
project
Styling and Journalism
Fashion Journalism

- Ability to communicate effectively both orally and in writing:

All modules

- Ability to work effectively as part of a group:

The Fashion Business, Fashion, Strategy & International Retailing

- Ability to work independently:

All core modules, in particular: The Fashion
Project. Styling and Journalism

- Deploy accurately established, ethical and legal techniques of analysis and enquiry within journalism:

Advanced Reporting, Media law and ethics,
public administration, Creating packages

- Communicate information, ideas, problems and solutions to both specialist and non-specialist audiences, through different media:

All modules

- Exercise initiative and personal responsibility, including decision-making in complex and unpredictable contexts, so that professional skills can be used within appropriate legal and ethical frameworks:

Advanced Reporting, Media law and ethics,
public administration, work placement

Business and Management benchmarks, see also

http://www.qaa.ac.uk/Publications/InformationAndGuidance/Documents/CMF08.pdf

The BA Fashion marketing and Journalism draws upon various assessment methods, which include: examinations to facilitate learning and the integration of knowledge; structured coursework for example, the use of problem solving case studies, oral presentations, literature based assignments including essays and reports; portfolio work and at Level 6 a research project.

A work placement of up to three working weeks can be moderated by academic staff to gain 15 credits, as part of a 15-week module.

The course conforms to the framework and University Academic Regulations

The following modules are core-compulsory and therefore required to be taken to gain the specific award in Fashion Marketing and Journalism:

Level 4 Core Modules

The Fashion Business (30)

Fashion Retailing (30)

Practical Journalism (30)

Journalism, History and Ideas (30)

Level 5 Core Modules

Fashion Marketing (30)

Advanced Reporting (30)

Media law and ethics, public administration (30)

Level 6 Core Modules

Global Issues in Fashion Marketing (30)

The Fashion Project (30) OR The Journalism Project

Creating Packages (30)

Note: there are no specific combinations of modules that students are required to take to gain either the highest level of aware or an interim level award.

During this degree, you’ll gain the qualifications and skills you need for a range of roles in fashion journalism, newspapers and magazines (both print and online), including careers as a fashion critic, fashion reporter and fashion writer.

In addition to the University's standard entry requirements, you should have:

• a minimum of grades BBC in three A levels (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
• GCSE English at grade C (grade 4 from 2017) or above (or equivalent)

You will also need to submit a 200 word original piece of writing on an event that has recently happened in your area.

Applicants with relevant professional qualifications or extensive professional experience will also be considered on a case by case basis.

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.