Course specification and structure
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UDBEMAJO - BA (Hons) Beauty Marketing and Journalism

Course Specification

Validation status Validated
Highest award Bachelor of Arts Level Honours
Possible interim awards Bachelor of Arts, Diploma of Higher Education, Certificate of Higher Education, Bachelor of Arts
Total credits for course 360
Awarding institution London Metropolitan University
Teaching institutions London Metropolitan University
School School of Computing and Digital Media
Subject Area Creative Technologies and Digital Media
Attendance options
Option Minimum duration Maximum duration
Full-time 3 YEARS  
Part-time Day 4 YEARS  
Course leader  

About the course and its strategy towards teaching and learning and towards blended learning/e-learning

You will be taught in interactive workshops, where ideas and practical tasks are worked on in groups and individually. All teaching staff are practitioners in journalism and/or fashion and /or beauty. We make full use of social and other media, training you to work with video, audio and social media as well as the writing skills which still lie at the heart of the communication professions. The newsroom, TV and radio studios and mobile technology play a full part in the course.

Most assessments are coursework, with a few in-class tests.

Course aims

The course aims to equip students with the analytical and critical skills essential to higher education, as well as the practical and technical skills of those who work within the beauty and journalism industries.

The course aims to help students develop the ability to research and evaluate data from all sources, including scholarly research. It further aims to help students develop interviewing skills for primary research.

The course aims to foster the skills of working autonomously and in groups, as well as the social skills needed to pitch and sell ideas, to present concepts convincingly to different audiences and to respond flexibly to critical input.

The course aims to foster individual learning and problem solving. The course further aims to develop resilient learners, who can evaluate and learn from their learning deficits.

The course aims to help students harness their creativity to produce, ultimately, work worthy of professional publication across any or all media platforms.

The course aims to fit students for further advanced study, should they so wish, in related fields.

Course learning outcomes

The following learning outcomes incorporate and depend on systematic understanding of the key aspects of the knowledge base of Beauty Marketing and Journalism, including a coherent and detailed knowledge of some specialist areas in depth.

On successful completion of this course students will be able to:

  • deploy accurately established techniques of analysis and enquiry within Beauty Marketing and Journalism;
  • devise and sustain arguments, and/or to solve problems, using ideas and techniques, some of which are at the forefront of Beauty Marketing and Journalism;
  • describe and comment upon particular aspects of current research, or equivalent advanced scholarship, in Beauty Marketing and Journalism, recognising the uncertainty, ambiguity and limits of knowledge;
  • manage their own learning, and to make use of scholarly reviews and primary sources (for example, refereed research articles and/or original materials appropriate to Beauty Marketing and Journalism;
  • apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding, and to initiate and carry out projects;
  • critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements, and to frame appropriate questions to achieve a solution - or identify a range of solutions - to a problem;
  • communicate information, ideas, problems and solutions to both specialist and non-specialist audiences;
  • exercise initiative and personal responsibility, including decision-making in complex and unpredictable contexts;
  • undertake appropriate further training of a professional or equivalent nature

Course learning outcomes / Module cross reference

Please check the latest Course Handbook for further information

Principle QAA benchmark statements

Subject Benchmark Statement:

Communication, Media, Film and Cultural Studies [Dec-2019]

The above latest subject benchmark statement and general guidance available are used in the design, delivery and review of the course and in facilitating the knowledge and skills normally expected of a typical course graduate.

Assessment strategy

Mostly coursework, with a few inclass tests and presentations.

Organised work experience, work based learning, sandwich year or year abroad

There is a core placement module at level 5.

Modules required for interim awards

See Course Structure

Arrangements for promoting reflective learning and personal development

Most Journalism modules have a reflective element in marking, rangin from 10-25% of the marsk per module.

Arrangements on the course for careers education, information and guidance

The modules SJ5034 and SJ5W78 both include help on careers and CVs.

Other external links providing expertise and experience

External speakers are part and parcel of the course. We also have a panel of industry advisers.

Career opportunities

There are many exciting creative roles this course could help you reach for. You could pursue a career as a writer, as a fashion and beauty industry critic or as a beauty reporter.

You’ll also be equipped to start a career in the wider beauty industry, whether within marketing and communications or in an alternative field of interest such as advertising or merchandising.

This is a new course, but graduates of our related Fashion Marketing and Journalism BA have found employment working as a production assistant and within communications and PR.

Entry requirements

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades BBC in three A levels in academic or business subjects (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)

If you do not have traditional qualifications or cannot meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing the Media and Communications Extended Degree.

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

Official use and codes

Approved to run from 2016/17 Specification version 1 Specification status Validated
Original validation date 09 Aug 2016 Last validation date 09 Aug 2016  
JACS codes P500 (Journalism): 50% , N500 (Marketing): 50%
Route code BEMAJO

Course Structure

Stage 1 Level 04 September start Offered

Code Module title Info Type Credits Location Period Day Time
MC4004 Principles and Practice in Marketing Core 30        
SJ4008 Fashion History and Concepts Core 30 NORTH AUT+SPR FRI AM
SJ4034 Journalism: History and Ideas Core 30 NORTH AUT+SPR TUE PM
SJ4035 Practical Journalism Core 30 NORTH AUT+SPR WED AM

Stage 2 Level 05 September start Offered

Code Module title Info Type Credits Location Period Day Time
SJ5033 Media Law and Ethics; Public Administration Core 30 NORTH AUT+SPR THU AM
SJ5034 Newsroom Production Core 30 NORTH AUT+SPR TUE AM
SJ5043 Fashion Branding and Journalism Core 30 NORTH AUT+SPR THU PM
SJ5W78 Journalism Work Placement Core 15 NORTH SPR WED AM
SJ5079 Styling and Journalism Option 15 NORTH AUT FRI AM
SJ5082 Social Media and Data Journalism Option 15        
SJ5084 Beauty Through the Ages: A Critical History of ... Option 15        

Stage 3 Level 06 September start Offered

Code Module title Info Type Credits Location Period Day Time
SJ6034 Creating Packages Core 30 NORTH AUT+SPR WED AM
SJ6035 Broadcast Journalism Core 30 NORTH AUT+SPR THU AM
MC6P06 The Fashion Project Alt Core 30        
SJ6P32 Fashion Journalism Project Alt Core 30        
SJ6P35 Journalism Project Alt Core 30 NORTH AUT+SPR WED PM
SJ6086 Fashion Writing and Reporting Option 15 NORTH AUT FRI PM
SJ6088 Psychology in the Beauty Industry Option 15 NORTH SPR TUE PM