Course specification and structure
Undergraduate Course Structures Postgraduate Course Structures

UDBMMARK - BA Business Management and Marketing

Course Specification


Validation status Validated
Highest award Bachelor of Arts Level Honours
Possible interim awards Bachelor of Arts, Diploma of Higher Education, Certificate of Higher Education, Bachelor of Arts
Total credits for course 360
Awarding institution London Metropolitan University
Teaching institutions London Metropolitan University
School Guildhall School of Business and Law
Subject Area Business and Management
Attendance options
Option Minimum duration Maximum duration
Full-time 3 YEARS  
Part-time 4 YEARS  
Course leader Chahid Fourali

About the course and its strategy towards teaching and learning and towards blended learning/e-learning

This degree course combines the cornerstones of modern business management with up-to-date marketing techniques. It encompasses the QAA Subject Benchmark statement for Business and Management which states that the purpose of business and management programmes is to:
 increase understanding of organisations, their management, the economy and the business environment, in preparation for, and development of, a career in business and management;
 enhance a wide range of skills and attributes which equip graduates to become effective global citizens.

Combining business management with marketing will intellectually challenge students and stimulate their interest in both subjects. The interconnecting subjects are taught through a mixture of interactive workshops, lectures, and seminars and group work. The course provides the underpinning theoretical foundations in the subject areas of Business Management and Marketing, including organisations and the business environment. Students will develop their understanding of management and marketing theories, models, frameworks, tasks and roles, including the management of people and corporate social responsibility. Students develop their understanding of the purposes, structures, size, scale, governance, operations and management of the functions and processes of business organisations, as well as the corporate behaviours and cultures that exist within and between different organisations.

Teaching and learning are built around students’ activities in response to prepared tasks and students are required to apply knowledge, to discuss and to analyse business and marketing problems. Core skills and capabilities are developed through these complementary activities. A number of workshops will use a problem based learning (PBL) approach designed to foster student centred learning and engagement. This student-centred approach enables students to research, to synthesise, to analyses and to discuss core principles. It also provides the opportunity to obtain formative feedback. Students can develop their practical skills and decision-making through participation in on-line business simulations, which are embedded in the course. In addition to enhancing their theoretical understanding, managing a ‘virtual’ company is a powerful mechanism of feedback to students on their performance as well as enhancing their confidence as young managers.

The degree has a central all encapsulating theme of employability with the aim of providing students with the confidence and the transferable knowledge and skills required for their chosen careers. Students are offered the opportunity to acquire business experience in their second and final year through Work-Related modules. These modules are designed flexibly to allow students to acquire a diverse range of business experience and give them crucial skills relevant for their future careers. This aspect of the course underpins the importance of the employability agenda and demonstrates a deep commitment to the professional development of students.

Chartered Institute of Marketing (CIM) accreditation is being sought for this course.

Course aims

The main aim of the Business Management and Marketing course is to provide a contemporary and dynamic programme of study which gives students knowledge and understanding of the fundamental subjects and prepares them for a wide range of careers in business management and marketing. The course aims to provide an integrated and broadly based business management and marketing curriculum. This will enable students to explore and examine key concepts and principles and link the multi-disciplinary subjects of business management with an emphasis on the marketing function. Students will have to opportunity to engage with leading edge themes of business management and marketing including sustainability, leadership, globalisation, entrepreneurship, innovation and corporate social responsibility. Optional modules at L5 & L6 will allow students to focus more directly on subject areas of particular interest to them.

Specifically the course takes a progressive and critical approach in the context of the contemporary real business world and to the techniques used in business and marketing management. The aim is to provide a sound academic and professional practitioner base in the understanding of business management and marketing techniques, concepts and principles which go to making businesses successful and efficient. There will be an emphasis the development of commercial awareness, team and inter-cultural communication, critical thinking, problem solving, decision-making and self-refection skills. The curriculum aims to develop students’ intellectual and practical skills.

The degree is organised into three levels with specific aims, as follows:

Level 4 aims to provide a firm foundation to support the more advanced studies of business management and marketing. This first level offers an introduction to knowledge of business management approaches and marketing principles, and these topics are positioned within the general business environment. Students are also introduced to key relevant quantitative approaches. It introduces students to critical analyses and self- reflection.

Level 5 aims to deepen the student’s specialist knowledge in business management and marketing with a focus on the more specialist nature of the subject matter. Students will learn about the decision making process of business organisations and the social, cultural and ethical environment in which they operate. They will also examine customer behaviour / motivation and understand the role of operations in supporting the effective delivery of customer satisfaction.

The aim is to develop students’ intellectual skills, understanding, problem- solving capabilities and to promote the students ability to analyse, synthesise and evaluate business management and marketing principles from a wide context.

Level 6 aims to challenge students intellectually and promote independent learning through an individual research project culminating in a dissertation. Students will be given an opportunity to explore wider and more advanced and specialist subjects in marketing and business management such as services marketing, global regulation, managing corporate reputation and small business survival. The aim is to enable the students to have a broader coverage of both disciplines of marketing and business management. Central to this focus is to allow students to develop a wider perspective of the interrelated subjects and to enhance the student’s ability to view the wider employability prospects and opportunities of the degree.

In addition Business Management and Marketing students are offered the opportunity to undertake a work placement year prior to completing their final year of study (see point 19 below).

Course learning outcomes

The learning outcomes reflect the Quality Assurance Agency (QAA) for Higher Education subject benchmark statement for Business and Management. They include:

On successful completion of this course students will be able to:

LO1: Organisations: demonstrate in-depth knowledge and understanding of organisational design and development, including the internal aspects, functions and processes of organisations encompassing their diverse nature, purposes, structures, size/scale, governance, operations and management, together with the individual and corporate behaviours and cultures which exist within and between different organisations and their influence upon the external environment.

LO2: The Business Environment: critically analyse the business environment including the economic, environmental, cultural, ethical, legal and regulatory, political, sociological, digital and technological factors, together with their effects at local, national and global levels on the strategy, behaviour, management and sustainability of organisations.

LO3: Management: illustrate sound understanding and knowledge of the various processes, procedures and practices for effective management of organisations, including theoretical models, frameworks, tasks and roles of management, including the management of people and corporate social responsibility, together with rational analysis and other processes of decision making within different organisations. Analyse contemporary business management issues and formulate solutions to identified problems in a clear and coherent research plan. Demonstrate a wide range of people management skills and ability including communicating, team building, leadership, motivating, planning, and performance managing others, as well as the development of people and organisations including the implications of the legal context.

LO4: Marketing: Analyse markets and the development, access and operation of markets
for resources, goods and services. Evaluate different approaches to segmentation,
targeting, positioning generating sales and the need for innovation in product and
service design.

Within the framework of (LO1) organisations, (LO2) business environment and (LO3) management (above) graduates should be able to demonstrate knowledge and understanding in the following areas:

 Customers: management of customer expectations, relationships and development of service excellence.
 Finance: the sources, uses and management of finance and the use of accounting and other information systems for planning, control, decision making and managing financial risk.
 People: leadership, management and development of people and organisations including the implications of the legal context.
 Organisational Behaviour: design, development of organisations, including cross-cultural issues, change, diversity and values.
 Operations: the management of resources, the supply chain, procurement, logisitics, outsourcing and quality systems.
 Information systems and business intelligence: the development, management, application and implementation of information systems and their impact upon organisations.
 Communications: the comprehension and use of relevant communications for application in business and management, including the use of digital tools.
 Digital Business: the development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models.
 Business policy and strategy: the development of appropriate policies and strategies within a changing environment to meet stakeholder interests, and the use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives.
 Business innovation and enterprise development: taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value.
 Social responsibility: the need for individuals and organisations to manage responsibly and behave ethically in relation to social, cultural, economic and environmental issues


In addition to the above, on successful completion of this course students will be able to:

LO5: Demonstrate a wide range of skills relevant to business management, including

 Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions.

 Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.

 Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.

 Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes.

 Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena.

 Networking: an awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts.

LO6: Illustrate the acquisition of generic skills and attributes, including:

 Ability to work collaboratively both internally and with external customers and an awareness of mutual interdependence.

 Ability to work with people from a range of cultures, and build and maintain relationships;

 Articulating and effectively explaining information.

 Communication and listening including the ability to produce clear, structured business communications in a variety of media.

 Emotional intelligence and empathy.

 Conceptual and critical thinking, analysis, synthesis and evaluation.

 Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.

 Self-reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.

 Communicate ideas, principles, theories and information effectively by oral, written and visual means Demonstrate development of personal and professional skills relevant for career and personal development planning.

Course learning outcomes / Module cross reference

BA(Hons) Business Management & Marketing
Level 6 Learning Outcomes mapped to QAA

BABM: Level 6 Learning Outcomes QAA Subject Standard Benchmark for Business and Management integrated with CMI
MN6P02: Management Dissertation


LO1: construct a well-thought out and
considered research idea and present a
proposal;

LO2: manage an independent survey of
literature and design an empirical piece of
research based on the literature;

LO3: conduct their study, collect, analyse and synthesise data present their findings, discuss their findings in relation to their research question, write up their dissertation and present it as a professional document.

LO4: illustrate scholarship in terms of academic writing and Harvard referencing.
Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
Self-reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.
Communicate ideas, principles, theories and information effectively by oral, written and visual means Demonstrate development of personal and professional skills relevant for career and personal development planning.

MC6010 Marketing Planning & Strategy
LO1: Critically evaluate the internal and external marketing environment within which an organisation has to construct its marketing strategy for action.

LO2: Assess the recommendations for development based on the internal and external marketing environment examined in order to facilitate decision-making processes in the future.

LO3: Construct a well-justified strategic marketing plan that evaluates appropriate analytical tools and techniques, which can be realistically implemented and monitored. Business environment: including economic, environmental, cultural, ethical, legal and regulatory, political, sociological, digital and technological, together with their effects at local, national and global levels upon the strategy, behaviour, management and sustainability of organisations.
Organisations: encompassing…, functions and processes of organisations including… governance, operations and management, together with the individual and corporate behaviours and cultures which exist within and between different organisations and their influence upon the external environment.
Marketing and sales: different approaches for segmentation, targeting, positioning generating sales and the need for innovation in product and service design.
MN6066 The Practice of Management

LO1: Distinguish between various theories of Governance and evaluate their impact.

LO2: critically evaluate business policy and discuss the development of appropriate policies and strategies within a changing environment to meet stakeholder interests and the se of risk management techniques and business continuity planning to help maximise achievement of strategy objectives;

LO3: judge actions as right or wrong in various business case studies in relation to the four main ethical theories of Utilitarianism, Kantianism, Liberal Individualism, and Communitarianism. Be able to discuss contemporary trends in ethical theory in terms of diversity, discrimination and harassment in the workplace;

LO4: evaluate stockholder management versus stakeholder management. Be able to critically evaluate Carrolls' (1991) pyramid of corporate social responsibility and propose an alternative contemporary view.
Management: illustrate sound understanding and knowledge of the various processes, procedures and practices for effective management of organisations, including theoretical models, frameworks, tasks and roles of management, including the management of people and corporate social responsibility, together with rational analysis and other processes of decision making within different organisations. Analyse contemporary business management issues and formulate solutions to identified problems in a clear and coherent research plan.
Social responsibility: the need for individuals and organisations to manage responsibly and behave ethically in relation to social, cultural, economic and environmental issues
Business policy and strategy: the development of appropriate policies and strategies within a changing environment to meet stakeholder interests, and the use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives.
Networking: an awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts.
Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions.

Principle QAA benchmark statements

The QAA Benchmark statement for Business and Management has been adopted

Assessment strategy

Both formative and summative assessment take a variety of formats including, coursework, portfolios, blogs, essays, exams, group presentations, business reports, problem-based activities, practice-based projects, group research projects, videos, computer-based tests, business simulations and a final dissertation. Feedback is provided on both formative and summative in keeping with the university guidelines.
30 credit modules have three assessment points.
15 credit modules have 2 assessment points.

Organised work experience, work based learning, sandwich year or year abroad

In addition to a mandatory core employability module at Level 5 or Level 6 the course offers an optional 12 month professional work placement at Level 5. In addition, it provides opportunities for a wide variety of work experience at Levels 5 and 6 in the Work-Related modules. These modules are designed to enable students to gain business experience in the widest possible sense. They are flexible in delivery and will enable students to capture and build on their existing work and other experience. Students will be able to develop their action learning ability and reflect on their current and future course of action in setting goals for improved performance.

Course specific regulations

As part of our Undergraduate Student Promise, every student will benefit from accredited work-related learning (in either the form of a work placement or ‘live’ project with a partner organisation or practical small business planning) as a core, compulsory element within the study programme.

Modules required for interim awards

Standard University Regulations apply.

Arrangements for promoting reflective learning and personal development

PDP and Reflective learning are embedded throughout the curriculum commencing at Level 4. Reflective learning and personal development planning are central to the students’ academic and career development – it is linked to assessment throughout the curriculum and forms an element of formative feedback in several modules for the development of this key skill. Students’ experiential learning is encouraged throughout, and action learning sets are a feature at levels five and six, which promote reflective learning.

All have formative and summative assessment requiring varying degrees of critical self- evaluation and reflection in the context of business management professional practice.

Career, employability and opportunities for continuing professional development

The course includes a number of business management related activities during the academic year as well as number of career oriented workshops which help students to identify and develop key employability skills. Presentations by industry experts will be included and students will be able to participate in workshops designed around identified self-development issues.

At all levels students can present their ideas to a variety of business people including those from London Metropolitan’s business incubator, the Accelerator. These initiatives are linked to improving the students’ employability prospects and their transferable skills.

Professional Statutory and Regulatory Body (PSRB) accreditations & exemptions

The course is accredited by the Chartered Institute of Marketing (CIM), the largest professional marketing body in the world. It also provides exemption for a CIM unit. Following the course, you may decide to develop into a fully-fledged professional marketer.

Career opportunities

This course is designed for those seeking business management and marketing careers in national organisations. It is also ideal preparation for entry onto graduate training schemes.

Successful completion of this course offers you improved career opportunities in job roles such as business development manager, human resource manager, recruitment consultant, business buyer industrial/retail, marketing communications executive, digital marketing account executive, sales executives and marketing executives.

The course will also engage your entrepreneurial ambitions and is excellent preparation for further postgraduate study.

Entry requirements

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades CCC in three A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English language and mathematics GCSE at grade C/grade 4 or above (or equivalent) are also required

These requirements may be varied in individual cases.

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to sit a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

Official use and codes

Approved to run from 2013/14 Specification version 1 Specification status Validated
Original validation date 01 Sep 2013 Last validation date 01 Sep 2013  
Sources of funding HE FUNDING COUNCIL FOR ENGLAND
JACS codes N200 (Management Studies): 50% , N500 (Marketing): 50%
Route code BMMARK

Course Structure

Stage 1 Level 04 September start Offered

Code Module title Info Type Credits Location Period Day Time
BA4008 Business Decision Making Core 30 CITY AUT+SPR WED PM
          CITY AUT+SPR THU AM
          CITY AUT+SPR THU PM
          CITY AUT+SPR MON PM
          CITY AUT+SPR WED AM
          CITY AUT+SPR MON AM
          CITY SPR+SUM THU AM
FE4053 The Business Environment Core 15 CITY AUT WED PM
          CITY AUT THU PM
          CITY SPR+SUM THU PM
MC4004 Principles and Practice in Marketing Core 30 CITY AUT+SPR THU AM
          CITY AUT+SPR THU PM
MN4002 Fundamentals of Management Core 30 CITY SPR+SUM FRI PM
          CITY AUT+SPR MON AM
          CITY AUT+SPR MON PM
MN4055 Personal & Academic Development Core 15 CITY SPR THU AM
          CITY SPR THU PM

Stage 1 Level 04 January start Not currently offered

Code Module title Info Type Credits Location Period Day Time
BA4008 Business Decision Making Core 30        
FE4053 The Business Environment Core 15        
MC4004 Principles and Practice in Marketing Core 30        
MN4002 Fundamentals of Management Core 30        
MN4055 Personal & Academic Development Core 15        

Stage 2 Level 05 September start Offered

Code Module title Info Type Credits Location Period Day Time
BA5004 Business Research Methods Core 30 CITY AUT+SPR MON AM
          CITY AUT+SPR MON PM
          CITY AUT+SPR FRI PM
          CITY AUT+SPR THU PM
          CITY AUT+SPR THU AM
MC5018 Communications and Digital Marketing Core 30 CITY AUT+SPR FRI AM
MN5006 Serving Customers in Global Markets Core 30 CITY AUT+SPR FRI AM
MN5W50 Creating a Winning Business 1 Alt Core 15 CITY SPR WED PM
          CITY AUT WED PM
MN5W55 Learning through Work Alt Core 15 CITY SPR WED AM
          CITY AUT WED AM
MC5051 Brand Management Option 15 CITY AUT TUE PM
          CITY AUT MON AM
          CITY SPR MON AM
          CITY SPR TUE PM
MN5060 Theory & Practice of Selling Option 15 CITY AUT WED AM
OL0000 Open Language Programme Module Option 15 NORTH SPR    
          NORTH AUT    

Stage 3 Level 06 September start Offered

Code Module title Info Type Credits Location Period Day Time
MC6010 Marketing Planning and Strategy Core 30 CITY AUT+SPR FRI AM
MN6066 The Practice of Management Core 30 CITY AUT+SPR WED AM
          CITY AUT+SPR THU PM
          CITY AUT+SPR WED PM
          CITY AUT+SPR THU AM
MN6067 Achieve Your Potential Core 15 CITY AUT WED AM
          CITY SPR WED PM
MN6P12 Management Dissertation Core 30 CITY AUT+SPR WED AM
          CITY AUT+SPR THU PM
          CITY AUT+SPR WED PM
          CITY AUT+SPR THU AM
MN6W50 Creating a Winning Business 2 Alt Core 15 CITY SPR WED PM
          CITY AUT WED PM
MN6W55 Learning through Work 2 Alt Core 15 CITY SPR WED AM
          CITY AUT WED AM
BA6052 Project Management Option 15 CITY AUT FRI AM
          CITY SPR FRI PM
BA6060 Quantitative Data Analysis Option 15        
FE6051 Economics of Multinational Business Option 15 CITY SPR THU PM
HR6055 Organising and Managing Across Cultures Option 15 CITY AUT WED AM
MN6055 Managing Corporate Reputation Option 15 CITY AUT MON PM
          CITY AUT MON AM
          CITY SPR MON PM
MN6068 Financial Decision Making for Managers Option 15 CITY AUT TUE AM
MN6069 Business Writing and Communication Option 15 CITY AUT TUE AM
MN6070 Social Marketing Option 15 CITY SPR WED AM
MN6W04 Professional Experience Year Placement Option 30 CITY AUT+SPR