Course specification and structure
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UDEVEMAN - BA Events Management

Course Specification

Validation status Validated
Highest award Bachelor of Arts Level Honours
Possible interim awards Bachelor of Arts, Diploma of Higher Education, Certificate of Higher Education, Bachelor of Arts
Total credits for course 360
Awarding institution London Metropolitan University
Teaching institutions London Metropolitan University
School Guildhall School of Business and Law
Subject Area Business and Management
Attendance options
Option Minimum duration Maximum duration
Full-time 3 YEARS  
Part-time 4 YEARS  
Course leader  

About the course and its strategy towards teaching and learning and towards blended learning/e-learning

The Events Industry makes a significant contribution to the economic and cultural life of the UK and globally. The BA Events Management degree course is designed for students who wish to pur-sue a number of careers in this vibrant sector. Event Managers play pivotal roles in a diverse range of companies, organisations and institutions including: government, corporations, non-profits, entertainment companies, exhibitions and shows, incentive travel, tourism, outdoor and sporting events. This course aims to equip students with a complex skill set that will enable them to flourish in what is a creative, entrepreneurial and fast moving career. It also provides a rigorous foundation for further study and lifelong learning.
The degree offers an intellectually stimulating and engaging programme, which is multidisciplinary in nature but retains its distinctive subject-specificity. It combines a focus on event management practice with the underpinning theoretical foundation in the Event Management subject area which draws from a range of disciplines such as Marketing, Accounting, Business Management and Pro-ject Management as well as other subjects within the Creative Industries domains and the closely related fields of Leisure and Tourism.
One of the key features of this course is that it provides students with practical experience from the outset and throughout. Both in the first and second year, students have opportunities to work to-gether and contribute to the organisation and management of live events, of different kinds. In put-ting on events students are encouraged to raise funds for charitable causes and student societies and to explore ‘eventscapes' within and outside of campus. The course makes the most of its loca-tion in the heart of London, one of the world’s major event cities, incorporating regular field visits throughout the course. A highlight of the course, is the possibility of an overseas field trip to a Euro-pean event destination, which is also included in the second year.
Students are able to gain experience of a real-world business environment through the compulsory work-related learning module options. The options are offered to students in either the second or third year of their course programme. This also suit the needs of students wishing to develop as entrepreneurs within the events field and beyond.
Through optional modules students have scope and choice at years 2 and 3, allowing them to fo-cus on areas of their interests, either practical or academic.
Teaching is through a combination of lectures, workshops, seminars tutorials, activities, fieldwork, and group work which prioritises students being actively involved in contributing to the learning pro-cess. Students’ core skills and capabilities are developed through activities including, case study analysis, debates, presentations, role-playing, live case studies, work-based learning, independent study and research, and the like. Guest lecturers provide an important contribution from the indus-try, shaping what is taught and getting involved (where possible) with student assessments. The course has important relationships with a number of event companies who provide formal and in-formal opportunities to gain first-hand experience of different roles in events management. The course also benefits from links with professional bodies and is recognised by The Association of British Conference Organisers (ABPCO).
Technology-enhanced and blended learning techniques are utilised throughout the course to sup-port the curriculum and complement class-based contact. The course uses online platforms such as WebLearn and where possible social media, both in terms of providing student access to mod-ule materials, but also in terms of facilitating student interaction, supporting reflection and delivering feedback on assignments promptly and efficiently.

Course aims

The aims of this course are:

1. To offer an intellectually demanding programme of study which enhances the understand-ing of the events industry and its role within a wider leisure, tourism and business context and how these relate to the society as a whole.
2. To provide students with the theory and application of key event management concepts, approaches and techniques so as to provide knowledge, understanding and skills suitable to the development of a professional career in events management.
3. To foster an awareness of the social, cultural, economic and political environment in which the events industry operates, and the strategic implications and broader social responsibili-ties that this environment generates.
4. To create graduates who possess the relevant specific skills needed in the industry upon their successful completion of the course (including, but not limited to: time management, prioritisation, numeracy, communication and leadership, as well as life-long learning) and who are capable of driving their career forward.

Course learning outcomes

This course prepares graduates for the challenges of working in the dynamic events management industry. As such, the following knowledge and skills will be imparted:

Knowledge and understanding
Upon successful completion of the course, students will be able to demonstrate:
1. A critical understanding of theories, conceptual frameworks, approaches and techniques from several relevant disciplines and application of these to events management
2. Appreciation of the complexity of planning and managing events and the multi-faceted na-ture of decision-making and organisation within the event sector
3. Appreciation of the social and societal context of the events business and their own role and potential for contribution in society, including an understanding of the socio-cultural and en-vironmental as well as the economic implications of events
4. Knowledge of professional bodies in the events sector, their membership requirements and codes of conduct
Cognitive/intellectual skills
Outcomes related to students’ cognitive/intellectual skills are as follows:
5. The ability to obtain, select, interpret and summarise information and knowledge appropri-ate for any given application from a variety of sources
6. Use of intellectual skills and critical faculties to analyse and synthesise concepts, ideas and theories and apply them within an events management context
7. Capacity for critical reflection and judgement in the light of evidence and argument about events management issues and appreciation the uncertainty, ambiguity and limits of knowledge.
Practical skills
Upon successful completion of the course, students will be able to demonstrate:
8. The ability to conduct independent scholarly and primary research culminating in the ca-pacity to undertake a final year dissertation as well as other projects simulating professional practice
9. Flexibility and creativity in adapting to a work environment that is subject to rapid and con-tinuous change
10. The ability to plan, manage and market an event, as well as identify problems and propose solutions in events management
Transferrable skills
11. Communicating and presenting – both orally and in writing, self/Time management, includ-ing self-efficacy and Digital literacy, IT and Numeracy/quantitative skills
12. Interpersonal, including collaborating/working with others, cross cultural awareness, having a positive attitude, negotiation and persuasion
13. Enterprise skills, including taking initiative, being creative, leadership, completing tasks and projects, taking calculated risks

Principle QAA benchmark statements

The QAA Subject Benchmark Statement for Events, Hospitality, Leisure and Tourism (2016) related to programmes broadly concerned with events has been adopted

Assessment strategy

Students shall formally be assessed via a variety of assessment items: reports, essays, exams, presentations, reflective portfolios, problem-based activities, practice-based projects, group and in-dividual research projects, and a final dissertation or consultancy project.

The majority of the assessments will be submitted via the online University intranet, in order to fa-cilitate the process of getting the feedback to the students promptly and efficiently.

Formative feedback on students engagement and performance in various learning tasks is built into the seminar/workshop sessions. Formative feedback on progress towards summative assess-ments is provided in class during the scheduled teaching times, during individual and group tutorials as well as in writing and online via the VLE. Where appropriate items of module assessments are progressively linked and build into the following assessment items.

Organised work experience, work based learning, sandwich year or year abroad

Every student will undertake accredited work-related learning (in either the form of a work place-ment or ‘live’ project with a partner organisation or planning to set up small business) as a core, compulsory element within their course programme.

Work-related learning provides students with:
● the experience of a competitive recruitment process or pitching for an opportunity
● a work-related experience or project which impacts a real organisation
● assessment and feedback on their reflections on their experience of the work-related learn-ing and planning for their future career.

In the first and second year of the course dedicated event practice modules provide students with opportunities to gain practical skills and experience in events management and apply what they are learning on the course by organising and working at events with fellow students within and outside of the University. Specifically the second year module Live Event Practice serves as Work-related learning module, it requires students to work on an event of their choice from conception to deliv-ery and draws on partnerships with relevant companies, promoters and venues, to provide services and guidance to students on the module.

Students will also be required to take either the 15 Credits module Learning Through Work or LT6066 Business Innovation through Events in the third year of your course. Furthermore they have the option to take an additional 30 credit 12 month sandwich placement module between year two and three of the course (which would extend your course to four years).

Where required, students will be supported in finding suitable opportunities which can either be a placement, part-time role or ’live’ project for an external organisation or undertaken within the Uni-versity. We have dedicated placements and careers teams who will assist learners with aspects of their job search and application. The suitability of the opportunities will be assessed by the Module Leader on an individual basis. It is the student’s responsibility to apply for opportunities and engage with the relevant University personnel who to assist them in gaining a suitable role. Learners may be able to utilise their existing part-time / vacation employment (whether or not this relates to their subject area), providing they can demonstrate that it is personally developmental and involves re-sponsibility (decided upon submission of the role details by the Module Leader).

Students also have the choice to study abroad via the University Erasmus scheme.

In addition, students are encouraged to participate in extra-curricular activities including involve-ment in peer coaching of students, receiving professional mentoring, volunteering in the not-for-profit sector, joining or setting up student society and taking part in University wide and national competitions/activities.

Course specific regulations

As part of our Undergraduate Student Promise, every student will benefit from accredited work-related learning (in either the form of a work placement or ‘live’ project with a partner organisation or practical small business planning) as a core, compulsory element within the study programme.

Modules required for interim awards

Standard University regulations apply

Arrangements for promoting reflective learning and personal development

Reflective learning is embedded throughout the curriculum. Students will be exposed to the con-cept of reflective learning in level 4 and will be able to practice and develop the skills necessary to be an effective reflective practitioner throughout the course. Reflective learning is linked to as-sessment throughout the curriculum and students will have the opportunity for formative feedback to guide them in the development of this key skill. Both reflective learning and personal develop-ment planning are central to the students’ academic and career development.

Professional Statutory and Regulatory Body (PSRB) accreditations & exemptions

The course is recognised by ABPCO (the Association of British Professional Conference Organisers), who are the UK’s leading professional body for conference and event organisation.

London Metropolitan University is a member of the Association of Event Management Educators, an organisation that shares best practice in teaching events management and provides industry networking opportunities for students and teachers.

Career, employability and opportunities for continuing professional development

Having successfully completed this course, graduates can embark on any of the careers within the events management sector (event planner, event marketing executive/co-ordinator, event opera-tions executive/co-ordinator, manager, etc.). Graduates are also well equipped to enter other sec-tors, such as hospitality, tourism and marketing or public relations, either being employed at an or-ganisation, or pursuing self-employment opportunities. The programme is also excellent prepara-tion for further research or study.

Career opportunities

On completion of this degree you’ll have received not just a practical education but also opportunities to get involved, to get employed, to develop networks and connections and to discover just how much you're capable of as an events management professional.

Past graduates have gone on to have successful careers in some of the leading companies in the industry, including BlueGlass Interactive, C Squared, Chillisauce, Diageo, Heart Productions, TripAdvisor and Upper Street Events.

Others have launched their own enterprises, gone on to have successful international careers in their home countries or continued their education at postgraduate level.

Entry requirements

In addition to the University's standard entry requirements, you should have:

  • a minimum grade C in three A levels or minimum grades BC in at least two A levels in academic or business subjects (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English Language and Mathematics GCSE at grade C/grade 4 or above (or equivalent)

If you do not have traditional qualifications or cannot meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing the Business Management Extended Degree.

All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

Official use and codes

Approved to run from 2013/14 Specification version 1 Specification status Validated
Original validation date 01 Sep 2013 Last validation date 01 Sep 2013  
JACS codes N820 (Event Management): 100%
Route code EVEMAN

Course Structure

Stage 1 Level 04 September start Offered

Code Module title Info Type Credits Location Period Day Time
BA4008 Business Decision Making Core 30        
LT4013 Marketing for Aviation and Creative Industries Core 30        
LT4016 The Events Industry Core 30        
LT4056 London's Visitor Economy Core 15 NORTH AUT WED AM
LT4057 Event Planning and Management Core 15 NORTH AUT WED PM

Stage 1 Level 04 January start Not currently offered

Code Module title Info Type Credits Location Period Day Time
BA4008 Business Decision Making Core 30        
LT4013 Marketing for Aviation and Creative Industries Core 30        
LT4016 The Events Industry Core 30        
LT4056 London's Visitor Economy Core 15        
LT4057 Event Planning and Management Core 15        

Stage 2 Level 05 September start Offered

Code Module title Info Type Credits Location Period Day Time
HR5008 Human Resources and Events Law for Event Manage... Core 30        
LT5027 Consulting for Conferences and Exhibitions Core 30        
LT5085 Skills, Methods and Analysis Core 15        
LT5087 Events and Society Core 15        
LT5W51 Live Events Practice Alt Core 15 NORTH SPR WED PM
LT5086 Applied Research with Field Course Option 15        
OL0000 Open Language Programme Module Option 15 NORTH SPR NA  
          NORTH AUT NA  
XK0000 Extension of Knowledge Module Option 30 NORTH SPR NA  
          NORTH AUT NA  

Stage 3 Level 06 September start Offered

Code Module title Info Type Credits Location Period Day Time
LT6020 Destination Management and Marketing Core 30        
LT6083 Event Sponsorship and Fundraising Core 15 NORTH AUT FRI AM
LT6P26 Research Methods for Dissertations and Consulta... Core 30        
LT6W50 Business Innovation Through Events Alt Core 15        
BA6052 Project Management Option 15        
LT6067 Creative Industries and Events Policy Option 15        
LT6082 Visitor Attraction Management Option 15        
XK0000 Extension of Knowledge Module Option 30 NORTH SPR NA  
          NORTH AUT NA  

Stage 4 Level 06 September start Offered

Code Module title Info Type Credits Location Period Day Time
MN6W04 Professional Experience Year Placement Option 30 NORTH AUT+SPR NA