UDMBLIVE - BA Music Business and Live Entertainment
|Highest award||Bachelor of Arts||Level||Honours|
|Possible interim awards||Bachelor of Arts, Diploma of Higher Education, Certificate of Higher Education, Bachelor of Arts|
|Total credits for course||360|
|Awarding institution||London Metropolitan University|
|Teaching institutions||London Metropolitan University|
|School||Guildhall School of Business and Law|
|Subject Area||Business and Management|
About the course and its strategy towards teaching and learning and towards blended learning/e-learning
The music industry and buoyant live entertainment sectors create a significant contribution to economic and cultural life in the UK and globally. The world’s third largest, after USA and Japan and a major generator of employment within Britain and other developed nations. The global music industry is now in its second century and a new cycle in its development is in full swing, alongside new prospects and entrepreneurial challenges. This course pays special attention to strategies of innovation and industry change, patterns of employability, and new entertainment models fit for a new generation of managers and leaders.
This course is set to educate and train the future managers of music and entertainment industries. There is a natural and strong link between music and live entertainment; applicant interest in the combination of music and live entertainment management remains consistently high. Music events have been a sector of significant growth over the early years of the 21st century, a trend that is set to continue for the foreseeable future. Career prospects are bound to remain high.
The teaching and learning on the course is student-centred, with the student experience informing all elements of pedagogic initiatives. Different formats of teaching and learning sessions are utilised throughout the course, allowing students to take on a more active role in the empirically-delivered subject areas addressing the practical reality of the industry.
Industry specialists will be included as guest speakers in all modules, as and when appropriate, to offer the industry perspective on the theoretical concepts discussed throughout the curriculum. Networked and blended learning is used throughout the course, for teaching, learning and assessment; also tasks and practical industry work. Presentation, showcasing and special events form part of assessment.
There is an emphasis on preparation for the world of work by providing students with skills that combine a variety of practical contexts and cognitive approaches. Course delivery is supported by online learning platforms, especially in industry-led modules. We place emphasis on creative, independent thinking, analytical skills, networking and placement opportunities, business innovation and conceptual development for enterprise.
Our educational philosophy is rooted in the development of creative and enterprising individuals able to function, manage and perform in a multitude of challenging professional environments through an in-depth understanding of the operational contexts of music, media, events and related creative industries. Empirical features of the course are delivered with application of theory in industry practice, e.g. practical application in actual or simulated business problems. Additionally, students are being provided with opportunities to develop their own specialisation in a range of subjects including but not limited to business modelling, project leadership, creative enterprise, artist management.
The aims of this course are:
- To offer an intellectually demanding programme of study which enhances the understanding of the music and events industries and their roles within a wider leisure and business context and how these relate to the society as a whole; and an intellectual awareness of the position of the music industry within the broader set of creative industry contexts.
- To provide students with the theory and application of key management concepts, approaches and techniques that are central to the music business and live events sectors, and to augment theoretical concepts with a framework of experiential learning to ensure that students possess the practical skills necessary to make a positive and effective contribution within their chosen industry
- To foster an awareness of the social, cultural, economic and political environment in which the music and events industries operate, and the strategic implications and broader social responsibilities that this environment generates within a particular context of integration of practice in music events from the perspectives of various players and stakeholders and the impact of new technologies and promotional methods on music and events industry sectors.
- To create graduates who possess the relevant specific skills needed in the industry upon their successful completion of the course (including, but not limited to: time management, prioritisation, numeracy, communication and leadership, as well as life-long learning) and who are capable of driving their career forward.
- To provide students with a comprehensive analysis of the transformational context of fragmented and networked digital communications and content distribution within the global entertainment industry context, and how, through an applied conceptualisation of contemporary theory and practice, the industry can benefit from the transformational forces of interactive digital platforms and emerging entertainment models.
- To foster an evaluation of the social, cultural, economic and political environment in which the music industry operates and the strategic implications and broader social responsibilities that this environment generates
- To develop a high degree of employability and entrepreneurialism in students, to enhance the ability of individuals to operate as effective learners, both individually and collaboratively, and to provide a wide range of transferable skills to ensure that graduates develop and succeed in professional careers in a variety of business contexts.
Course learning outcomes
This course aims to prepare graduates for the challenges of working in the dynamic music and live entertainment management industries.
We aim to develop the following knowledge and skills with our students:
Knowledge and understanding
Upon successful completion of the course, students will be able to:
- Demonstrate a critical evaluation of the complexity of planning and of theories or conceptual frameworks in disciplines relevant to music and entertainment industry management;
- Evaluate the socio-cultural and economic implications of music and live entertainment;
- Demonstrate an analysis of professional bodies across the music industry, media and live events, their membership requirements, policies and codes of conduct.
- Apply the analysis and planning of the various stages in music and entertainment management processes from conceptualisation to delivery and evaluation, and reflect upon the implications of the global entertainment marketplace.
- Apply an in-depth understanding of contemporary media, entertainment and music industry management practice, their component elements and the national and international trends affecting them
Upon successful completion of the course, students will be able to:
- Use intellectual skills and critical faculties to analyse and synthesise concepts, ideas and theories and apply them within music and entertainment industry management contexts;
- Demonstrate critical reflection and judgement in the light of evidence and argument about music entertainment management issues;
- Reflect on the cultural and social diversity in music and live entertainment related situations;
- Develop critical reflection capabilities for considered opinion in the context of evidence and argumentation about issues in music and entertainment industry contexts
- Show a methodological evaluation of the causality, ambiguity and limits of knowledge
Upon successful completion of the course, students will be able be able to demonstrate:
- The ability to obtain information and knowledge from a variety of sources including libraries, on-line networks and electronic sources in general and locate and select information appropriate for any given application;
- The ability to conduct independent scholarly research culminating in the capacity to undertake a final year project;
- The ability to use computers for business purposes in analysing problems and proposing solutions;
- Flexibility and creativity in adapting to a work environment that is subject to rapid and continuous change, through a holistic and strategic approach to planning and management
- The ability to plan, model and manage a music business event, as well as identify problems and propose solutions in music and entertainment management
- Problem solving and decision making including but not limited to: Enterprise skills, including taking initiative, being creative, leadership, completing tasks and projects, taking calculated risks
- Communicating – both orally and in writing, Notemaking, Memorising
- Self/Time management, including self-efficacy, self assessment/reflection, including awareness of and management of emotions
- Interpersonal, including. collaborating / working with others, cross cultural awareness, having a positive attitude, negotiation and persuasion
- Digital literacy and IT skills
- Commercial Awareness, vision, corporate social responsibility and governance
- Career management
Principle QAA benchmark statements
The QAA Benchmark statement for Hospitality, Leisure and Tourism (2008) related to programmes broadly concerned with events has been adopted
QAA Benchmark statement for Music (2008) can also be applied. See 2.7 (p.11).
Students shall be formally assessed via a variety of assessment items: reports, essays, exams, group presentations, reflective journals and portfolios, problem-based activities, practice-based projects, group research projects, and a final dissertation. Majority of the assessments will be submitted via the online university intranet, in order to facilitate the process of getting the feedback to the students promptly and efficiently.
Students will also be able to obtain formative feedback on their engagement and performance in various tasks during the scheduled teaching times (workshops or seminars) for which they are required to prepare in advance. Blended learning, online tools and collaborative platforms form the essence of course feedback.
Experiential learning and practice projects are assessed by means connecting formative and summative assessment.
Organised work experience, work based learning, sandwich year or year abroad
As part of our Undergraduate Student Promise, every student will undertake accredited work-related learning (in either the form of a work placement or ‘live’ project with a partner organisation or planning to set up small business) as a core, compulsory element within their course programme.
You will have the option of taking the “Level 5 or 6 Learning Through Work” or “LT5025 Live Music and Events Practice” 15 credit module in your course programme. Additionally you have the option of taking an additional 30 credit 12 month sandwich placement module (which would extend your course to four years).
Work-related learning provides students with:
- the experience of a competitive recruitment process or pitching for an opportunity
- a work-related experience or project which impacts a real organisation
- assessment and feedback on their reflections on their experience of the work-related learning and planning for their future career.
Where required, students will be supported in finding suitable opportunities which can be either be a placement, part-time role or ’live’ project for an external organisation untaken within the University. We have dedicated placements and careers teams who will assist learners with all aspects of their job search and application. The suitability of the opportunities will be assessed by the Module Leader on an individual basis. It is the student’s responsibility to apply for opportunities and engage with the relevant University personnel who to assist them in gaining a suitable role.
Learners may be able to utilise their existing part-time / vacation employment (whether or not this relates to their subject area), providing they can demonstrate that it is personally developmental and involves responsibility (decided upon submission of the role details by the Module Leader).
Course specific regulations
Standard University regulations apply
Arrangements for promoting reflective learning and personal development
Reflective learning is actively encouraged throughout the course. The initial skills to support student reflection shall be developed through the Level 4 module titled Learning, Developing, Communicating.
A key feature of this course is the Orchard Lab module that students study at Level 6. The Orchard Lab is an industry-led module, during which students engage with authentic industry clients to deliver creative industry marketing/PR campaigns online (see below).
Similar features are implemented in the areas of music venues/live entertainment, as well as the student-centred research/study trip core, both planned for Level 5 (see below).
Additionally, a number of modules across Levels 4, 5 and 6 utilise the component of a reflective journal or portfolio as a piece of summative assessment. These include:
Introduction to Events, Music, Tourism and Sport Industries (core module at level 4)
Live Music and Events Practice (core module at level 5)
Music Appreciation (optional at level 5)
The Orchard Lab (core module at level 6)
LT5081 Applied Research with field trip (core module at level 5)
Arrangements on the course for careers education, information and guidance
Throughout the course, within the events- and music industry-related modules, students shall be guided by tutors to consider how their learning on the module relates to their career aspirations within the industry. This will be supported with the reflective assessment items within these modules.
Additionally, core practice modules at levels 5 & 6 are geared towards supporting students to build their skills and competencies and explore their career options following graduation and to identify ways of making sure they use their studies to develop skills and competencies relevant to their desired role(s).
Also, options such as MN5W59 Work-Related Development 1, MN5W55 Learning through Work, or MN6W04 Professional Experience Year Placement.
Last but not least, The Orchard Lab is a prime example of a successful career-driven module (since 2010).
Other external links providing expertise and experience
Industry experts will deliver guest talks throughout the year and on all levels of study.
Our assessments are frequently linked with real-life campaigns and projects supervised and co-delivered by our industry partners (all Levels 4-6).
Visiting Professors (x4) and Honorary Doctors (1) will continue to aid students in employability matters, and advise on the currency and strengths of the course.
This degree course greatly increases your employment prospects and opportunities in the music business. This is an exciting time to enter the industry, as it transforms into an ever-more multifaceted field of practice that utilises digital platforms and new business models, a trend that is set to continue.
This course will equip you with the skills required for entrepreneurial practice and management. Typical job roles include but are not restricted to: record company executives, roles in digital music platforms and services, digital marketing and distribution roles, publishing managers, tour managers, artist managers, strategy advisers, venue and festival promoters, and marketing and PR consultants.
In addition to the University's standard entry requirements, you should have:
- a minimum of grades CCC in three A levels (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma) in academic or business subjects
- English language and mathematics GCSEs at grade C/grade 4 or above (or equivalent) are also required
These requirements may be varied in individual cases.
All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
Official use and codes
|Approved to run from||2014/15||Specification version||1||Specification status||Validated|
|Original validation date||02 Sep 2014||Last validation date||02 Sep 2014|
|Sources of funding||HE FUNDING COUNCIL FOR ENGLAND|
|JACS codes||100083 (event management): 100%|
Stage 1 Level 04 September start Offered
|LT4013||Marketing for Aviation and Creative Industries||Core||30||CITY||AUT+SPR||WED||AM|
|LT4017||Music Scenes, Global Strategies||Core||30||CITY||AUT+SPR||MON||PM|
|LT4018||Introduction to Music Business||Core||30||CITY||AUT+SPR||MON||AM|
|LT4058||Streaming Royalties and Content Revenues||Core||15||CITY||SPR||WED||PM|
Stage 2 Level 05 September start Offered
|LT5028||Music Industry Management||Core||30||CITY||AUT+SPR||TUE||AM|
|LT5029||Music and Entertainment Law||Core||30||CITY||AUT+SPR||TUE||PM|
|LT5085||Skills, Methods and Analysis||Core||15||CITY||AUT||WED||AM|
|LT5W51||Live Events Practice||Core||15||CITY||SPR||WED||PM|
|LT5086||Applied Research with Field Course||Option||15||CITY||SPR||WED||AM|
|OL0000||Open Language Programme Module||Option||15||NORTH||SPR|
|XK0000||Extension of Knowledge Module||Option||15||NORTH||SPR|
Stage 3 Level 06 September start Offered
|LT6051||Artist and Repertoire||Core||15||CITY||SPR||FRI||PM|
|LT6058||Digital Media Business Enterprise||Core||15|
|LT6084||Digital Music Business Models||Core||15||CITY||AUT||FRI||PM|
|LT6085||Intellectual Property in the Entertainment Sector||Core||15||CITY||SPR||FRI||AM|
|LT6P26||Research Methods for Dissertations and Consulta...||Core||30||CITY||AUT+SPR||THU||AM|
|LT6067||Creative Industries and Events Policy||Option||15||CITY||AUT||FRI||AM|
|MN6W04||Professional Experience Year Placement||Option||30||CITY||AUT+SPR|
|OL0000||Open Language Programme Module||Option||15||NORTH||SPR|