UDMUSBUS - BA (Hons) Music Business

To formulate and plan for value-creation activities aimed at generating revenue across a number of areas of practice and consultancy/interpretation, including but not limited to: events production, promotion and delivery; music marketing and branding; regulatory and contractual applications; creative talent management; conceptualisation of enterprises or start-ups; musical content use etc.

To evaluate, judge, predict/extrapolate, summarise and assess key trends in music business or enterprise innovation in: distribution, services, delivery, fan engagement, experience, marketing, PR, publishing, business modelling, artist management, live, merch, music sector management or A&R.

To postulate, interpret and synthesise new research directed towards a number of advanced topics designed for practice, or business methods pertinent to music, media, entertainment, culture or creativity.

Module Code Module Title

LT4017 Music Scenes, Global Strat
LT4018 Introd to Music Business
LT4058 Streaming Royalties & Content R
LT4059 Music Publishing
LT4013 Marketing for Av & Creative Ind

LT5028 Music Industry Management
LT5029 Music & Entertainment Law
LT5085 Skills, Methods and Analysis
LT5W51 Live Events Practice
LT5086 Applied Research w Field Course

LT6028 Music Marketing Strategy Lab
LT6P26 Rsch Meth for Diss & Cons Proj
LT6084 Digital Music Bus Models
LT6067 Creative Ind & Events Policy
LT6085 Intellectual Property in Entertain
LT6051 Artist and Repertoire

Course outcome: LO1-LO11

A QAA statement does not exist for this discipline; the QAA Typical statement for Business and Management has been adopted in the interim.
(This is further enhanced with the inclusion of relevant aspects of QAA statement for Music.)

Our students are assessed via a variety of assessment formats: portfolios, blogs, essays, exams, group presentations, business reports, problem-based activities, practice-based projects, group research projects, and a final dissertation or consultancy project.

In addition, our students engage in ongoing formative tasks within workshops and seminars that may include brainstorming, idea generation, role-play, and case study analysis. These are held and conducted in specially scheduled classes, though VLEs and online interaction.

We pay a great deal of attention to formative feedback and feedforward activities, and our module assessment strategies are designed to help students attain the best practice in meeting learning outcomes. Our modules cover all industry sectors and assessment across modules frequently feeds into subsequent learning and practice activities. We cover all learning styles in an inclusive manner.

As part of our Undergraduate Student Promise, every student will undertake accredited work-related learning (in either the form of a work placement or ‘live’ project with a partner organisation or planning to set up small business) as a core, compulsory element within their course programme.

Students will be taking the “Live Event Practice” 15-credit module (Level 5) and the 30-credit “Music Marketing Strategy Lab” (Level 6) in their core course programme, both Work-Related Learning modules. Additionally, students have the option of taking an additional 30-credit 12-month sandwich placement module (which would extend their course to four years).

Work-related learning provides students with:

• the experience of a competitive recruitment process or pitching for an opportunity
• a work-related experience or project which impacts a real organisation
• assessment and feedback on their reflections on their experience of the work-related learning and planning for their future career.

Where required, students will be supported in finding suitable opportunities which can be either be a placement, part-time role or ’live’ project for an external organisation untaken within the University. We have dedicated placements and careers teams who will assist learners with all aspects of their job search and application. The suitability of the opportunities will be assessed by the Module Leader on an individual basis. It is the student’s responsibility to apply for opportunities and engage with the relevant University personnel who to assist them in gaining a suitable role.

Additionally, students may opt to elect to participate in our Study Abroad programmes (US), or study placements in Europe through the Erasmus programme, enabled through our HE Partners abroad.

As part of our Undergraduate Student Promise, every student will benefit from accredited work-related learning (in either the form of a work placement or ‘live’ project with a partner organisation or practical small business planning) as a core, compulsory element within the study programme.

Standard University regulations apply

PDP/reflective learning are integral to this Degree Course throughout its duration.
The skills required to promote reflective learning shall be introduced and developed through the Level 4 modules, and further embedded throughout the course. Level 4 modules/ curricula, enhancing reflective learning include specialist approaches to: 1) overall music industry structures; 2) music (CCI) marketing; 3) music scenes and global strategies; 4) music publishing.

In addition, modules such as: Live Events Practice; LT5080 Music Industry Management (Level 5); Music Marketing Strategy Lab, as well as LT6051 A&R (Level 6) entail formative assessment methods that require reflection and Personal Development Planning.

In School-wide events on each level of study (L4,5,6, corresponding with Years 1,2,3 respectively) there will be a number of Employability activities.
(NB Live Events Practice and Music Marketing Strategy Lab are to be delivered as WRL modules, further enhancing PDP/reflective learning.)

Regarding the course, BA (Hons.) Music Business all such activities have an industry specific context from the outset, led by industry leaders, entrepreneurs and staff whereby liaisons and work placement mechanisms will be introduced through combinations of guest lectures, tasks, feedback/feedforward and reflection methods and high-profile events (such as LMU-exclusive MMF Training Days), promoting existing best practice.These will be further tied into specific subjects and practical tasks in specialist modules.

Upon successful completion of their Degree, our students can find work across the music industry, media and entertainment sectors, as well as marketing, public relations, and digital start-ups. Our graduates attain work and enterprise positions across the above sectors, including but not limited to: e.g. artist management, record companies, music publishing, industry bodies (AIM, WIN, IFPI etc.), digital distributors, the live/music events sector, online or broadcast media, collection societies etc. The annual event established in 2011, ‘The Orchard Lab Grand Plenary’ also serves as a gateway to employment as a showcase of student excellence in music marketing. Additionally, networking, placements and internships, industry-centred events, recommendations, calls and contacts enabled through our Industry Partners and VPs assist our students in further career progression. We also have an excellent network successful of Alumni, many of whom return to us and offer our students work placements and employment opportunities within the organisations where they work or which they lead as independent entrepreneurs. Finally, this Degree Course serves as an excellent springboard for further study and PDP, including Research Degree programmes.

This is an exciting time to enter the music industry, as it transforms into an ever more multifaceted field of practice that utilises digital platforms and new business models. This degree is designed to greatly increase your employment prospects and opportunities in music business.

The course will equip you with the skills required for entrepreneurial practice and management. On graduation you’ll be equipped to follow in the footsteps of our successful students, such as our 2018 graduate who secured a job with a fin-tech start-up within a month of graduating. He later used his experience of working in a start-up and the skills he gained on our course to set up his own digital business.

Our alumni take on a variety of roles in the music industry, from record label managers and live event promoters to digital publishers and professionals in indie label associations such as Association of Independent Music (AIM) and Worldwide Independent Network (WIN). Other career opportunities include, but are not restricted to, record company executives, positions in digital music platforms and services, digital marketing and distribution roles, publishing managers, tour managers, artist managers, strategy advisers, marketing and public relations consultants.

In addition to the University's standard entry requirements, you should have:

• a minimum of grades CCC in three A levels (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma) in academic or business subjects
• English language and mathematics GCSEs at grade C (grade 4) or above (or equivalent)

These requirements may be varied in individual cases.

If you don't have traditional qualifications or can't meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Music Business (including foundation year) BA (Hons).

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.