Course specification and structure
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UDBEMAJO - BA (Hons) Beauty Marketing and Journalism

Course Specification


Validation status Validated
Highest award Bachelor of Arts Level Honours
Possible interim awards Bachelor of Arts, Diploma of Higher Education, Certificate of Higher Education, Bachelor of Arts
Total credits for course 360
Awarding institution London Metropolitan University
Teaching institutions London Metropolitan University
School School of Computing and Digital Media
Subject Area Creative Technologies and Digital Media
Attendance options
Option Minimum duration Maximum duration
Full-time 3 YEARS  
Part-time Day 4 YEARS  
Course leader Victoria Neumark jones

About the course and its strategy towards teaching and learning and towards blended learning/e-learning

The BA Beauty Marketing and Journalism with Foundation focuses on developing critical inquiry and professional skills, both of which are essential to success in the fields of marketing and journalism through a mixture of grounding in technique and exposure to analysis and debate. Students will experience a structured route into higher education, allowing them to scaffold their learning through carefully graded (mostly coursework-based) assessments. Academic skills are built from the start of L3, along with practical expertise, to support success in the higher levels.

You will learn how the beauty industry works, from concept to retail to service outlets, and at the same time, master the news gathering and communication skills of journalism. You will enter the workplace able equally to analyse and present a marketing strategy, write an academic essay or curate your own fashion or beauty blog. The course will help you develop writing, broadcasting and multimedia skills in communication. With exciting modules covering the historical and theoretical backgrounds of journalism and the beauty industry in its global context, you will gain a grounding in media law as well as insider knowledge of how the beauty business works.

You will be taught in interactive workshops, where ideas and practical tasks are worked on in groups and individually. All teaching staff are practitioners in journalism and/or fashion and /or beauty. We make full use of social and other media, training you to work with video, audio and social media as well as the writing skills which still lie at the heart of the communication professions. The newsroom, TV and radio studios and mobile technology play a full part in the course.

Most assessments are coursework, with a few in-class tests.

Using a mixture of workshops, simulations, seminar discussions and exposition, the course is taught by respected, experienced practitioners. Every session makes use of blended learning, particularly via class blogs and the course website, and many modules are taught within the multimedia newsroom, TV studio or radio studio. Team working and collaboration, among other key social skills like the ability to gain interviews, present oneself successfully and sell ideas, are developed through class exercises and newsdays. Event-led news weeks are a unique feature of the course.

Guest speakers and field trips stimulate engagement with the world of work, as does a compulsory work placement module. Connections with student media develop professional skills in and outside formal teaching.

Learning strategies on the course are designed to promote transferable skills of communication, independent thinking, the ability to work effectively with others, work planning and independent responsibility. Student feedback and engagement with teaching and learning strategies are promoted via student representatives and course committees, as well as online resources. Learning journals create a positive ongoing engagement between tutor and student.

Course aims

On successful completion of this course students will be able to:

•deploy accurately established techniques of analysis and enquiry within Beauty Marketing and Journalism;

•devise and sustain arguments, and/or to solve problems, using ideas and techniques, some of which are at the forefront of Beauty Marketing and Journalism;

•describe and comment upon particular aspects of current research, or equivalent advanced scholarship, in Beauty Marketing and Journalism, recognising the uncertainty, ambiguity and limits of knowledge;

•manage their own learning, and to make use of scholarly reviews and primary sources (for example, refereed research articles and/or original materials appropriate to Beauty Marketing and Journalism;

•apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding, and to initiate and carry out projects;

•critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements, and to frame appropriate questions to achieve a solution -or identify a range of solutions -to a problem;

•communicate information, ideas, problems and solutions to both specialist and non-specialist audiences;

•exercise initiative and personal responsibility, including decision-making in complex and unpredictable contexts,

•undertake appropriate further training of a professional or equivalent nature.

Course learning outcomes

The following learning outcomes incorporate and depend on systematic understanding of the key aspects of the knowledge base of [the subject], including a coherent and detailed knowledge of some specialist areas in depth.

On successful completion of this course students will be able to:

ULO: Demonstrate confidence, resilience, ambition and creativity and will act as inclusive,
collaborative and socially responsible practitioners/professionals in their discipline.

1. deploy accurately established techniques of analysis and enquiry within Beauty Marketing and Journalism;

2. devise and sustain arguments, and/or to solve problems, using ideas and techniques, some of which are at the forefront of Beauty Marketing and Journalism;

3. describe and comment upon particular aspects of current research, or equivalent advanced scholarship, in Beauty Marketing and Journalism, recognising the uncertainty, ambiguity and limits of knowledge;

4. manage their own learning, and to make use of scholarly reviews and primary sources (for example, refereed research articles and/or original materials appropriate to Beauty Marketing and Journalism;

5. apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding, and to initiate and carry out projects;

6. critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements, and to frame appropriate questions to achieve a solution - or identify a range of solutions - to a problem;

7. communicate information, ideas, problems and solutions to both specialist and non-specialist audiences;

8. exercise initiative and personal responsibility, including decision-making in complex and unpredictable contexts,

9. undertake appropriate further training of a professional or equivalent nature.

Principle QAA benchmark statements

Communication, Media, Film and Cultural Studies [Dec-2019]
Guidance at:
https://bit.ly/3ggG0ob

The above latest subject benchmark statement and general guidance available are used in the design, delivery and review of the course and in facilitating the knowledge and skills normally expected of a typical course graduate.

Assessment strategy

The course uses a wide range of assessments, from online journals and contributions to the course website to academic essays, from video footage and sound recordings to magazine and website layouts, class presentations and pop quizzes, in-class examination and longform writing. Students have the opportunity to write beauty articles on the student Holloway Express website, create a beauty magazine as part of their dissertation project, and help write about and style their own looks.

Assessment develops with on a coaching model, with formative assessment being offered at drafting and intermediate submission, both face to face and electronically. News and enhancement weeks offer the chance to receive formative assessment whilst engaged on simulations, newsdays and practical activities.

Since much teaching is run on an interactive coaching model, tutorials are built into class sessions as well as offered privately. Feedback on summative assessment is given within one week of submission for the first instance and thereafter two weeks.

Most modules include a reflective assessment, where students evaluate their own contribution to class via an online journal moderated by tutors.

Organised work experience, work based learning, sandwich year or year abroad

A compulsory work experience placement in the second year is credited within the course. News days and news weeks are simulations which offer work-based learning. The London Met Journalism Diversity Network is instrumental in helping students find suitable placements.

The course includes information, training and advice on employability, job applications, CVs and finances. Simulation of the work environment also includes job applications and interviews.

Course specific regulations

Year One
Practical Journalism - SJ4035 (30 credits)
Fashion History and Concepts - SJ4008 (30 credits)
Practice of Marketing - SM4060 (15 credits)
Principles of Marketing - SM4061 (15 credits)

Year Two
Journalism, History and Ideas - SJ4034 (30 credits)
Media Law and Ethics, Public Administration - SJ5033 (30 credits)
Fashion, Branding and Journalism - SJ5043 (30 credits)


Year Three
Newsroom Production - SJ5034 (30 credits)
Creating Packages – SJ6034
Journalism Work Placement - SJW78 (15 credits) OR
Learning Through Work - MN5W55
Styling and Journalism - SJ5079 (15 credits) OR
Beauty Through the Ages - SJ5084 (15 credits) OR
Online Fashion Retailing - MC5062 (15 credits) OR
(one of the three options)


Year Four
Broadcast Journalism - SJ6035 (30 credits)
Journalism Project -SJ6P35 (30 credits) OR
Fashion Project - MC6P06 (30 credits)
Fashion Writing and Reporting - SJ6086 (15 credits)
Psychology in the Beauty Industry - SJ6088 (15 credits)

Modules required for interim awards

Cert Ed: All modules specified at L4.
Dip Higher Ed: Credits specified at L4 and L5
BA without hons: Credits specified at L4, L5 and 60 credit core modules at L6
BA hons: all credits specified in Course Spec.

Arrangements for promoting reflective learning and personal development

All modules, apart from the final project, include an online journal, to be completed at the end of each class. Tutors give formative comments before the next class. This ensures a virtuous circle of feedback, allows students to let their tutors what parts of their learning they feel competent about and which areas may need more attention.

It helps include students as partners, as it can contribute to the next week’s learning session. It also forms part of assessment, so contributes to students’ ownership of their progress.

Students’ personal blogs and the course website are repositories for successful work, creating portfolios. Students are also asked to design portfolio websites in their second year, where they can showcase published work as well as their CVs. This provides a helpful tool that is useful in gaining work placements as well as jobs after graduation.

Career, employability and opportunities for continuing professional development

The course is entirely work-focused. Graduates have moved into a variety of communications fields: advertising, public relations, social media, business communications, media production and journalism. A sizable number have gone on to further higher education degrees. Notable alumni destinations include those working for PR firms as well as well-known beauty and fashion brands.

Career opportunities

There are many exciting creative roles this course could help you reach for. You could pursue a career as a writer, as a fashion and beauty industry critic or as a beauty reporter.

You’ll also be equipped to start a career in the wider beauty industry, whether within marketing and communications or in an alternative field of interest such as advertising or merchandising.

This is a new course, but graduates of our related Fashion Marketing and Journalism BA have found employment working as a production assistant and within communications and PR.

Entry requirements

In addition to the University's standard entry requirements, you should have:

  • a minimum of grades BBC in three A levels in academic or business subjects (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
  • English Language and Mathematics GCSE at grade C (grade 4 from 2017) or above (or equivalent)

If you don't have traditional qualifications or can't meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Media and Communications (including foundation year) BSc.

To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.

Official use and codes

Approved to run from 2016/17 Specification version 1 Specification status Validated
Original validation date 09 Aug 2016 Last validation date 09 Aug 2016  
Sources of funding HE FUNDING COUNCIL FOR ENGLAND
JACS codes P500 (Journalism): 50% , N500 (Marketing): 50%
Route code BEMAJO

Course Structure

Stage 1 Level 04 September start Offered

Code Module title Info Type Credits Location Period Day Time
MC4060 Practice of Marketing Core 15 NORTH AUT MON PM
MC4061 Principles of Marketing Core 15 NORTH SPR MON PM
          NORTH SPR THU PM
          NORTH SPR THU AM
SJ4008 Fashion History and Concepts Core 30 NORTH AUT+SPR FRI AM
SJ4034 Journalism: History and Ideas Core 30 NORTH AUT+SPR TUE PM
SJ4035 Practical Journalism Core 30 NORTH AUT+SPR WED AM

Stage 2 Level 05 September start Offered

Code Module title Info Type Credits Location Period Day Time
SJ5033 Media Law and Ethics; Public Administration Core 30 NORTH AUT+SPR THU AM
SJ5034 Newsroom Production Core 30 NORTH AUT+SPR TUE AM
          NORTH AUT+SPR TUE PM
SJ5043 Fashion Branding and Journalism Core 30 NORTH AUT+SPR THU PM
SJ5W78 Journalism Work Placement Core 15 NORTH SPR WED AM
SJ5079 Styling and Journalism Option 15 NORTH AUT FRI AM
SJ5084 Beauty Through the Ages: A Critical History of ... Option 15 NORTH AUT FRI PM

Stage 3 Level 06 September start Offered

Code Module title Info Type Credits Location Period Day Time
SJ6034 Creating Packages Core 30 NORTH AUT+SPR WED AM
SJ6035 Broadcast Journalism Core 30 NORTH AUT+SPR THU AM
MC6P06 The Fashion Project Alt Core 30 NORTH AUT+SPR MON PM
SJ6P35 Journalism Project Alt Core 30 NORTH AUT+SPR WED PM
SJ6086 Fashion Writing and Reporting Option 15 NORTH AUT FRI PM
SJ6088 Psychology in the Beauty Industry Option 15 NORTH SPR TUE PM