UDEVEMFY - BA Events Management (including foundation year)
|Highest award||Bachelor of Arts||Level||Honours|
|Possible interim awards||Bachelor of Arts, Diploma of Higher Education, Certificate of Higher Education, Bachelor of Arts, Preparatory Diploma, Preparatory Certificate|
|Total credits for course||480|
|Awarding institution||London Metropolitan University|
|Teaching institutions||London Metropolitan University|
|School||Guildhall School of Business and Law|
|Subject Area||Business and Management|
About the course and its strategy towards teaching and learning and towards blended learning/e-learning
The events industry makes a significant contribution to the economic and cultural life of the UK and globally. The BA Events Management (including foundation year) course is designed for students who wish to pursue a career in this vibrant sector. Event managers play pivotal roles in a diverse range of companies, organisations and institutions including: government, corporations, non-profits, entertainment companies, exhibitions and shows, incentive travel, tourism, outdoor and sporting events. This course aims to equip students with a complex skill set that will enable them to flourish in what is a creative, entrepreneurial and fast-moving career. It also provides a rigorous foundation for further study and lifelong learning.
The degree offers an intellectually stimulating and engaging programme, which is multidisciplinary in nature but retains its distinctive subject-specificity. It combines a focus on event management practice with the underpinning theoretical foundation in the Event Management subject area which draws from a range of disciplines such as Marketing, Accounting, Business Management and Project Management as well as other subjects within the Creative Industries and the closely related fields of Leisure and Tourism.
One of the key features of this course is that it provides students with practical experience from the outset and throughout. Both in the first and second year, students have opportunities to work together and contribute to the organisation and management of live events, of different kinds. In putting on events students are encouraged to raise funds for charitable causes and student societies and to explore ‘eventscapes' within and outside of campus. The course makes the most of its location in the heart of London, one of the world’s major event cities, incorporating regular field visits throughout the course.
Students will gain experience of a real-world business environment through the compulsory work-related learning module options. The options are offered to students in either the second or third year of their course programme. This also suit the needs of students wishing to develop as entrepreneurs within the events field and beyond.
Through optional modules students have scope to focus on areas of interest, either practical or academic.
Teaching is through a combination of lectures and seminars which include various learning activities that engage students to work in groups and prioritise tasks, solve problems, or even plan some fieldwork. Students’ core skills and capabilities are developed through activities including, case study analysis, debates, presentations, role-playing, live case studies, work-based learning, independent study and research, and the like. Guest lecturers provide an important contribution from the industry, shaping what is taught and getting involved (where possible) with student assessments. The course has important relationships with event companies who provide formal and informal opportunities to gain first-hand experience of different roles in events management.
Technology-enhanced and blended learning techniques are utilised throughout the course to support the curriculum and complement class-based contact. The course uses online platforms such as WebLearn and where possible social media, both in terms of providing student access to module materials, but also in terms of facilitating student interaction, supporting reflection and delivering feedback on assignments promptly and efficiently.
The overall approach to learning and teaching focuses on making students independent learners and building their confidence to progress as appropriate. The priority is to engage with the programme via the development of appropriate and inclusive teaching ensures that different students’ learning needs and preferences are met, regardless of their backgrounds, learning styles or abilities.
All staff are periodically trained, their teaching is reviewed, and have regular reminders of the requirements for good practice in teaching and learning. Module architecture and assessment strategies are reviewed regularly for their robustness to ensure they fulfil the overarching strategy of the university for a supportive educational environment. The drive for independent learning is achieved via the process of introducing ideas in the contact periods (face-to-face and online), stimulating debates and the use of assessment instruments to encourage discovery.
The aims of the BA Events Management (including foundation year) are to:
1. Orientate students to study at university level and provide them with an opportunity to develop their academic and practical skill sin order to progress to further study;
2. Introduce students to the context of business management and the concepts of dealing with customers.
The course has been designed with reference to the Quality Assurance Agency (QAA) for Higher Education subject statement benchmark for Business and Management (2019).
The overall aims of the full BA Events Management (including foundation year) degree course are:
• To deliver a contemporary and dynamic programme of study which provides students with the knowledge and skills inherent in the subject to prepare them for a career in the industry by increasing their understanding of organisations, their management, the economy and the business environment.
• To enable students to explore and examine key concepts, principles and techniques that make businesses successful and efficient and to link the multi-disciplinary subjects of business management (including events management) coherently in the context of the business world.
• To develop student’s knowledge of the decision-making process, as well as the social, cultural and ethical environment in which businesses operate, students are provided with opportunities to engage with leading edge themes of business management including sustainability, leadership, globalisation, entrepreneurship, innovation and corporate social responsibility.
• To develop students’ academic, intellectual and practical skills and promote their ability to critically analyse, synthesise, and evaluate business management principles in a wide range of appropriate contexts, a central feature of this course is its emphasis on lifelong learning skills, including self-evaluation and reflection, which enable students to make informed decisions about their future professional career.
The degree is organised into four levels with specific aims, as follows:
Level 3 (foundation year) aims to orientate students to study at university level in preparation for further study, introduce them to business contexts and concepts and help them to develop both academic and professional skills.
Level 4 aims to provide the underpinning theoretical principles and approaches inherent in the disciplines of events management, and it develops students’ critical, analytical, and self-reflection skills; it enhances the understanding of the events industry and its role within a wider leisure, tourism and business context and how these relate to society.
Level 5 deepens the student’s knowledge in each of the main subjects, such as managing, leading, marketing and decision-making. The aim is to develop their intellectual skills such as understanding and problem solving and to promote their ability to analyse, synthesise and critically evaluate business decisions; provide students with the theory and application of key event management concepts, approaches, techniques and skills suitable to the development of a professional career in events management; foster an awareness of the social, cultural, economic and political environment in which the events industry operates, and the strategic implications and broader social responsibilities that this environment generates.
Level 6 aims to utilise the skills and knowledge gained at previous levels and challenge students intellectually and promote independent learning through an individual research project; create graduates who possess the relevant specific skills needed in the industry upon their successful completion of the course (including, but not limited to: time management, prioritisation, numeracy, communication and leadership, as well as life-long learning) and who are capable of driving their career forward.
In addition, events management students are offered the opportunity to undertake a work placement year prior to completing their final year of study (see point 19 below).
Course learning outcomes
The University learning outcome that cuts across the entirety of the London Metropolitan University provision, and thus, the BA (Hons) Events Management (including foundation year) is:
On completion of this course, students will be able to: demonstrate confidence, resilience, ambition and creativity and will act as inclusive, collaborative and socially responsible professionals in their discipline (ULO)
The School has translated its mission statement into a set of learning objectives that translate into the lived experience of students and academics alike to produce the attributes differentiating GSBL graduates. Upon graduating with an honours degree in Events Management, students will typically:
Have the confidence needed to take leadership decisions in challenging situations (LO1).
Possess the necessary communication skills that will help them adopt a global and multicultural perspective in their professional context (LO2).
Be cognisant of the effects of the social and environmental effects of their decisions and will remain active citizens of the places they live and work (LO3).
Demonstrate application of creative thinking skills to practical problems, and possess the analytical and organizational skills to translate creative ideas to operational solutions (LO4)
Be able to critically analyse and evaluate the concepts and defining characteristics of events as an area of academic and applied study (LO5). This includes being able to:
explain, interpret and challenge theories and concepts which are used to understand the origin, purpose, meanings and development of events from a range of critical perspectives
display an insight into the structure of event providers and their sectors, and analyse the political, technological, social, environmental and economic factors which affect, or impact upon, the supply of, and demand for, events
analyse and reflect on the different cultural and business concepts, intercultural and international dimensions of events
demonstrate a critical awareness and understanding of how core values, for example, ethics, sustainability, creativity, strategy, and continuous improvement, relate to, and are reflected in, events.
Demonstrate a range of professional event planning and management knowledge and skills (LO6). This includes being able to:
demonstrate a critical awareness and understanding of appropriate domains, including administration, design, operations, marketing and risk, and how they apply to the phases of events, such as initiation, planning, staging of the event and closure and legacy
operate and effectively manage resources, including human (paid or volunteer), financial, venue, and subcontracted and technical resources and the development of return on investment models
display critical knowledge, understanding and application of risk management and the legal, ethical and regulatory frameworks that affect event management, including health and safety considerations and crowd management
plan, project-manage, produce, stage, analyse and evaluate events, including the procurement of support service provision, the application of new technologies and logistics
design creative events, including the programming of spectacle, exhibition, ritual, and performance
engage with, contribute to, and produce events based on an acquisition and understanding of appropriate vocabularies, skills, working methods and professional business communications.
Be able to recognise and value the centrality of the attendee and/or client and meet and respond to their needs and expectations (LO7), including being able to:
analyse the nature, characteristics, needs and expectations of different consumers through applying consumer behaviour theories and concepts and socio-cultural theories
generate creative ideas/concepts, proposals, pitches and solutions to offer experiences that meet differing needs
analyse and evaluate the quality of the event experience and its impact on the event consumer and/or client and the wider organisation and the practices of coproduction and co-creation
evaluate the importance of cultural and other diversities in developing access to, and participation in, events by specific target groups
demonstrate an understanding of the ways in which attendees behave at events and within the venue and surrounding destination, in particular, crowd management.
Be able to use, and understand the impact of, rationales, sources and assumptions embedded in policy, planning and delivery mechanisms in an events context (LO8), including being able to:
evaluate the legacy and impacts of events in social, economic, environmental, political, cultural, technological and other terms
appreciate the complexities of future scenario planning and the ability to forecast and envisage the future for events through the impact of technological, social, environmental, political and economic changes
appreciate the ethical and sustainability issues associated with the financial support, operation and development of events
write and critique event plans, portfolios and event strategies, which recognise and meet the needs of specific stakeholders
critically reflect upon the role of those organisations and structures charged with a responsibility for the promotion or the training of practitioners in events
demonstrate a critical awareness and appreciation of existing and emerging standards, policies, initiatives, frameworks and contemporary issues.
Principle QAA benchmark statements
QAA Events, Hospitality, Leisure, Sports and Tourism Benchmark (Nov 2019)
Also: QAA Business and Management Benchmark (Nov 2019)
Following completion of the foundation year, the BA Events Management (including foundation year) prepares graduates for the challenges of working in the dynamic Events industry.
Student learning is organised around direct contact time with the teaching team and directed learning activities. In addition to formal learning activities, such as tutor led interactive sessions, lectures or tutor facilitated workshops. Students are expected to complement this with reading additional materials as directed, such as academic journal articles, press material and textbooks. A range of learning materials will be available via the University’s current VLE (WebLearn).
For each module, assessments are designed to address at least one or more course learning outcomes, which build student awareness, understanding and skills in the following areas:
The factors affecting multinational business and how technological change, structural change, cultural and historical background influence the shape of these businesses
The social, political and ethical dimensions within which international businesses operate
The developments in the analysis of business organisation, structure and strategy
The ability to carry out independent, scholarly research and investigation within the field, notably through lectures, seminars and tutorial workshops; seminars focus on problem-solving activities based on case studies; at Honours level students will carry out a piece of independent work drawing upon their own research
Self-awareness, problem solving, working with others, communication, self-management, leadership and decision-making skills
High-level intellectual skills of analysis, synthesis and evaluation of concepts, ideas and theories within the disciplines of business organisation and management – these transferable skills can be applied in the pursuit of a wide range of occupations relating to airline, airport and aviation management, or alternatively, post-graduate education
The above transferable skills are introduced and initially developed through compulsory modules at level 4 and via specific core modules at subsequent levels. The study of events management, its problem-solution processes and decision-making issues means that the core skills of communication, numeracy, information technology, self-management, interpersonal skills and the conduct of research are present in all the core modules on the course. Critical thinking is developed and stimulated throughout the whole curriculum at all levels of study and culminates in the final year Dissertation/Project/Consultancy module. The development of employability and professional practice skills throughout the course will enable students to record achievement and evidence of personal development planning (PDP) in their progress files.
Organised work experience, work based learning, sandwich year or year abroad
The Careers and Employability Team assists students in obtaining placements tailored to students’ needs and/or circumstances. Its service is targeted to support students before, during and after their placement. Placement preparation workshops or one-to-one interviews run during the year prior to the placement to provide advice and support on aspects such as CVs, job applications, interview technique and job search strategies. Individual support is provided during the placement, complementing the role of academic placement supervisors, and reflection and debriefing workshops are organised in the year following placement.
Currently it is possible to undertake work placements or internships that are worth 15 credits during or outside term-time. Two modules are offered: ‘Learning Through Work’, which focuses on the learning experience in an employee position for a minimum of 5 weeks (or the equivalent of this part-time); and ‘Creating a Winning Business’ which applies to a taught learning experience where students develop a business plan. With respect to the latter the students who wish to pursue an entrepreneurial path may benefit from the university’s unique partnership with the Accelerator, a business incubator.
The course includes the option to take a paid 30-credit Work Placement module at level 6 or sandwich year, that is, between levels 5 and 6 (subject to approval by the Careers and Employability Team). As this extends the course to 5 years including the placement year, students must seek appropriate advice on funding implications.
Course specific regulations
There are no specified part-time structures for this course. Students on a part-time mode of study are required to take between 30 and 90 credits per academic year to complete the degree programme within the maximum time length allowed (6 years for a three-year course).
Programme planning is therefore agreed between the student and course team, in accordance with regulations on progression and completion.
Modules required for interim awards
PrepCert Events Management: 60 credits at Level 3
PrepDip Events Management: 120 credits at Level 3
CertHE Events Management: 120 credits at Level 4
DipHE Events Management: 240 credits at Level 5
BA (unclassified) Events Management: 300 credits at Level 6 (excluding Project/Dissertation)
BA (Honours) Events Management: 360 credits at Level 6 (including Project/Dissertation)
Arrangements for promoting reflective learning and personal development
Developing reflective practice in students is built into the curriculum, and two specific activities to support this are the introduction of Enhancement Weeks and Personal Development Planning (PDP), which are now an established part of the undergraduate programmes.
Enhancement weeks are scheduled to enable students to engage in broader course-based activities. These include opportunities for reflective engagement with feedback, career preparation and employability development activities, conferences by and for students, and programme planning advice.
PDP is embedded in activities and assessments to encourage and emphasise reflection on learning goals and outcomes, to plan ways to address students’ learning development needs and to capture their learning achievements. PDP on the course involve a variety of processes and formats as appropriate to the discipline (eg learning journals, e-portfolios, annotated sketchbooks, case books, skills audits, reflective commentaries, graduation statements).
For example, with regard to reflective learning, most core modules contain include practice and assessment of students’ reflective skills both individually and in groups. A wide range of the course modules also assess the student reflective practice through learning journals or logs contributing to personal development planning and career management. In this way, students will be encouraged to develop specific skills increasing their employability prospects by the end of the course.
Generic and transferable skills are integrated into the context of the events industry in a wide range of modules that are delivered centrally. Assessment is customised to focus on research and enterprise in sector-context, which enables the promotion of best practice, such as:
• Incorporation of a formative assessment task for most modules at each level
• Publication and communication of assessment criteria from the outset of module delivery
• Provision of details on feedback, including timing and overall management at module and course levels
Professional Statutory and Regulatory Body (PSRB) accreditations & exemptions
Our events management course is recognised by the Association of British Professional Conference Organisers (ABPCO), the UK’s leading professional body for conference and event organisation.
London Met is also a member of the Association of Events Management Education.
Career, employability and opportunities for continuing professional development
To prepare students for a career in aviation and enhance life-long learning skills, students will get the opportunity to engage with employers through a variety of mechanisms in core modules at levels 3, 4, 5 and 6, including
and co-curricular activities taking place throughout the course. During level 4 students are expected to carry out a skills and employability audit that feeds into a more detailed plan focusing on their professional aspirations within the sector.
Upon successfully completing this course, graduates can embark on any of the careers within the events management sector (eg event planner, event marketing executive/co-ordinator, event operations executive/co-ordinator, manager). Graduates are also equipped to enter other sectors, such as hospitality, tourism and marketing or public relations, either being employed at an organisation, or pursuing self-employment opportunities. The programme also offers adequate preparation for further research or study at the university, eg through its MSc International Events, Leisure and Tourism Management.
A degree in events management can help you enter a wide range of careers. Many of our graduates have found employment with employers such as BlueGlass Interactive, C Squared, Chillisauce, Diageo, Heart Productions, TripAdvisor and Upper Street Events.
With the support provided at London Met – including the University’s business incubator Accelerator – many have also gone on to set up their own businesses or undertake postgraduate study.
In addition to the University's standard entry requirements, you should have:
- at least one A level (or a minimum of 32 UCAS points from an equivalent Level 3 qualification, eg BTEC Subsidiary/National/BTEC Extended Diploma)
- English Language GCSE at grade C/4 or above (or equivalent)
To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.
Official use and codes
|Approved to run from||2019/20||Specification version||1||Specification status||Validated|
|Original validation date||22 Aug 2019||Last validation date||22 Aug 2019|
|Sources of funding||HE FUNDING COUNCIL FOR ENGLAND|
Stage 1 Level 03 September start Offered
|BA3005||Using and Managing Data and Information||Core||30||NORTH||SPR+SUM||TUE||AM|
|MN3101||Development for Success in Business||Core||30||NORTH||AUT+SPR||MON||PM|
|MN3102||The Context of Business||Core||30||NORTH||SPR+SUM||MON||AM|
|MN3104||Orientation for Success in Higher Education||Core||30||NORTH||AUT+SPR||THU||PM|
Stage 1 Level 03 January start Offered
|BA3005||Using and Managing Data and Information||Core||30||NORTH||SPR+SUM||THU||PM|
|MN3101||Development for Success in Business||Core||30||NORTH||SPR+SUM||FRI||AM|
|MN3102||The Context of Business||Core||30||NORTH||SPR+SUM||WED||PM|
|MN3104||Orientation for Success in Higher Education||Core||30||NORTH||SPR+SUM||TUE||PM|
Stage 2 Level 04 October start Offered
|FE4155||Understanding the Business and Economic Environ...||Core||15||NORTH||SPR||MON||AM|
|LT4056||London's Visitor Economy||Core||15||NORTH||AUT||WED||AM|
|LT4057||Event Planning and Management||Core||15||NORTH||AUT||WED||PM|
|MC4061||Principles of Marketing||Core||15||NORTH||SPR||MON||PM|
|MC4062||Media Culture and Society||Core||15||NORTH||AUT||MON||AM|
|MN4063||Understanding and Managing Data||Core||15||NORTH||AUT||TUE||AM|
|MN4W50||Learning Through Organisations||Core||15||NORTH||SPR||TUE||AM|
|MN4W51||Learning Through Organisations (Professional Pr...||Core||15||NORTH||SPR||TUE||AM|
Stage 3 Level 05 September start Offered
|LT5078||Sustainability, Business and Responsibility||Core||15||NORTH||AUT||MON||AM|
|LT5090||Cities, Tourism and Eventfulness||Core||15|
|LT5W51||Live Events Practice||Core||15||NORTH||SPR||WED||PM|
|LT5W52||The Event Experience||Core||15|
|MC5081||Marketing Communications for Events||Core||15|
|FE5056||Problem Solving: Methods and Analysis||Alt Core||15|
|MN5070||The Practice of Consultancy||Alt Core||15|
|LT5079||The Global Sports Business||Option||15|
|LT5091||Cultural Tourism Management||Option||15|
|MC5074||Consumer PR and Media Relations||Option||15||NORTH||SPR||TUE||AM|
|MN5072||International Selling and Negotiation||Option||15|
|MN5073||Developing Inclusive Organisations||Option||15|
|MN5076||Fundamentals of Project Management||Option||15|
|MN5W50||Creating a Winning Business 1||Option||15||NORTH||AUT||WED||PM|
|MN5W55||Learning through Work||Option||15||NORTH||AUT||THU||AM|
|OL0000||Open Language Programme Module||Option||15||NORTH||AUT|
Stage 4 Level 06 September start Offered
|LT6083||Event Sponsorship and Fundraising||Core||15||NORTH||AUT||FRI||AM|
|LT6090||Contemporary Issues in Events||Core||15|
|MN6P05||Consultancy Project||Alt Core||30|
|LT6091||Service Excellence for Creative industries||Option||15|
|LT6092||Creative Artists Rights and Legal Disputes (Opt...||Option||15|
|LT6095||Tourism Destination Management||Option||15|
|MN6W04||Professional Experience Year Placement||Option||30||NORTH||AUT+SPR||NA|
|OL0000||Open Language Programme Module||Option||15||NORTH||AUT|