UDMUSBFY - BA (Hons) Music Business (including foundation year)
|Highest award||Bachelor of Arts||Level||Honours|
|Possible interim awards||Bachelor of Arts, Diploma of Higher Education, Certificate of Higher Education, Bachelor of Arts, Preparatory Diploma, Preparatory Certificate|
|Total credits for course||480|
|Awarding institution||London Metropolitan University|
|Teaching institutions||London Metropolitan University|
|School||Guildhall School of Business and Law|
|Subject Area||Business and Management|
About the course and its strategy towards teaching and learning and towards blended learning/e-learning
This course provides students with an opportunity to develop both their academic and practical skills in preparation for further study and/or their chosen career. It is foundational in its approach to preparing students who may not have traditional qualifications for admission to a degree course at university. There is a strong emphasis on developing students’ ability to learn in preparation for their future learning.
The foundation year, common to other Business and Management degree programmes, ‘extends’ the BA Music Business to provide the basics on which students can build to take their place on either the full BA Music Business programme or another degree course, such as for example BA Marketing or BA Business Management, or BSc Economics. It includes a strong focus on employability. Its overall aim is to provide students with the confidence and the transferable knowledge and skills required for their chosen careers and/ future study.
This course is designed for those who wish to work within the music industry or many related creative/entertainment sectors. Music is universally important to media, devices, events; films, games, fashion; applications, advertisement, brands; corporations and enterprises.
The degree features a significant practical, entrepreneurial, business orientation. Practice and employability are built into the structure of this robust business course. The structure and content of this course reflect the astute requirements of students and industry standards, focusing on forward-looking practice, consultation-oriented analysis and sustained employability.
The music sector creates a significant contribution to economic and cultural life in the UK and globally. The UK music industry is the world’s third largest (after USA and Japan).
Moreover, the past few years have shown that the businesses within this sector are experiencing systemic recovery, growth and overall positive transformation. As such, it is a major generator of employment in Britain and other developed nations in the 21st Century. The global music industry reached its centenary and a new cycle in its development is in full swing, especially in creation of new revenue models. The new use of music, recordings and performances through modern interactive media remain the driving forces behind the omnipresence of music in everyday life worldwide.
The transformational nature of new online revenue streams, interactive digital platforms (esp. communication and distribution) of creative content presents all creative sectors - and music industry at their centre - with prospects and experimentations that lead to change.
This course pays special attention to the strategic management of change, patterns of digital, interactive communication and distribution, and new business models fit for the 21st century. Moreover, students engage in live events practice refedined to requirement, and are mentored by our industry partners when delivering real, live music services with London-based businesses.
The degree programme also benefits from a unique and close partnership with the Music Managers Forum (MMF), global leaders in music/artist management, a guild-type organisation that represents the interests of music managers and their clients worldwide.
Contemporary media, communications and entertainment sectors cannot be imagined without music. Many of the revenue generators in the global world of business utilise music, and it plays a pivotal business role across sectors beyond the music industry.
Graduates will enter the industry at an exciting time of change when entrepreneurial spirit and a drive for innovation are widely rewarded, as many success stories of emerging music services show. Global corporate giants invest in music in new ways; start-ups transform the business landscape; live music sectors are stronger than ever. Digital music revenues have increased in 2020.
Our educational philosophy is rooted in the development of creative and enterprising individuals who operate, manage and perform in an array of stimulating professional environments. Graduates and alumni have proved capable of developing an in-depth understanding of the context in which the music, and allied creative industries operate both globally and locally – and putting this to good use in practice.
This philosophy is achieved through learner-centred strategies. Using blended-learning, digital media and business practice, these teaching and learning methods establish in-depth understanding aligned with the development of employability emphasised. This is done through a hybrid of exploration and application of management theories in business practice, set amongst emerging global digital technology, with an emphasis on practical application to solve live or simulated business problems through enquiry-based strategies associated with problem-based and practice-based learning.
Learning is further underpinned by direct experience of the industry through interaction with specialists, their companies, associated high profile clients and partner organisations.
Our students are provided with opportunities to establish their own specialism in a range of subjects that include artist and repertoire, rights management, digital business strategies, project management, creativity and enterprise, artist management - to name but a few key areas.
The aims of the BA Music Business (including foundation year) are to:
1. Orientate students to study at university level and provide them with an opportunity to develop their academic and practical skill sin order to progress to further study;
2. Introduce students to the context of business management and the concepts of dealing with customers.
The course has been designed with reference to the Quality Assurance Agency (QAA) for Higher Education subject statement benchmark for Business and Management (Nov 2019).
The overall aim of the full BA Music Business (including Foundation) degree course is to deliver a contemporary and dynamic programme of study which provides students with the knowledge and skills inherent in the subject to prepare them for a career in business management by increasing their understanding of organisations, their management, the economy and the business environment.
To enable students to explore and examine key concepts, principles and techniques that make businesses successful and efficient and to link the multi-disciplinary subjects of business management coherently in the context of the business world.
To develop student’s knowledge of the decision-making process, as well as the social, cultural and ethical environment in which businesses operate. Students are provided with opportunities to engage with leading edge themes of business management including sustainability, leadership, globalisation, entrepreneurship, innovation and corporate social responsibility.
Develop students’ academic, intellectual and practical skills and promote the development of their ability to critically analyse, synthesise, and evaluate business management principles in a wide range of appropriate contexts. A central feature of this course is the development of students’ lifelong learning skills, including self-evaluation and reflection with the aim of placing students in the best position to make informed decisions about their future professional career.
The degree is organised into four levels with specific aims, as follows:
Level 3 (foundation year) aims to orientate students to study at university level in preparation for further study, introduce them to business contexts and concepts and help them to develop both academic and professional skills.
Level 4 aims to provide the underpinning theoretical principles and approaches inherent in the disciplines of Music Business, and it develops students’ critical, analytical, and self-reflection skills; it enhances the understanding of the events industry and its role within a wider leisure, tourism and business context and how these relate to society.
Level 5 deepens the student’s knowledge in each of the main subjects, such as managing, leading, marketing and decision-making. The aim is to develop their intellectual skills such as understanding and problem solving and to promote their ability to analyse, synthesise and critically evaluate business decisions; provide students with the theory and application of key concepts, approaches, techniques and skills suitable to the development of a professional career in music business; foster an awareness of the social, cultural, economic and political environment in which the industry operates, and the strategic implications and broader social responsibilities that this environment generates.
Level 6 aims to utilise the skills and knowledge gained at previous levels and challenge students intellectually and promote independent learning through an individual research project; create graduates who possess the relevant specific skills needed in the industry upon their successful completion of the course (including, but not limited to: time management, prioritisation, numeracy, communication and leadership, as well as life-long learning) and who are capable of driving their career forward.
In summary, the aims of this course are to:
• Provide students with an intellectually demanding programme of study which enhances understanding of the nature and characteristics of the music industry and its links to any management application in related industries and sectors; and an intellectual awareness of the position of the music industry within the broader set of creative industry contexts
• Provide students with the theory and application of key management concepts, approaches and techniques that are central to the music industry, and to augment theoretical concepts with a framework of experiential learning to ensure that students possess the practical skills necessary to make a positive and effective contribution within their chosen industry
• Provide students with a comprehensive analysis of the transformational context of fragmented digital distribution and communications channels within the global music industry context, and how, through an applied conceptualisation of contemporary theory and practice, the music industry utilises the prospects and pressures presented by the transformational forces of interactive digital platforms and novel entertainment models.
• Foster an evaluation of the social, cultural, economic and political environment in which the music industry operates and the strategic implications and broader social responsibilities that this environment generates.
• Develop skills to operate as effective learners, both individually and collaboratively, and to provide a wide range of transferable skills to ensure that graduates develop and succeed in professional careers in a variety of business contexts.
Course learning outcomes
The course will equip students with the skills and attributes that will enable them to compete with success in the complex and challenging music industry environment and employment market. This course is of inherently multidisciplinary nature and refers to two principal sets of QAA Benchmark Statements:
- The QAA statement for Business and Management subjects require the achievement in and consistent demonstration of a breadth, depth, integration and application of knowledge and understanding; subject-specific and intellectual skills; learning, personal and interpersonal skills; the capacity to deal with uncertainty and complexity; and the capabilities of evaluation, reflection, creativity and originality.
- The QAA statement for Music subjects require the achievement of diversity of approach within the same discipline or sub-discipline which can have positive value in questioning received wisdom and in developing good practice, thereby moving the study of the subject forward in innovative ways.
The University learning outcome that cuts across the entirety of the London Metropolitan University provision, and thus, the BA (Hons) Music Business (including foundation year) is:
On completion of this course, students will be able to: demonstrate confidence, resilience, ambition and creativity and will act as inclusive, collaborative and socially responsible professionals in their discipline (ULO)
The School has translated its mission statement into a set of learning objectives that translate into the lived experience of students and academics alike to produce the attributes differentiating GSBL graduates. Upon graduating with an honours degree in Music Business, students will typically:
- Have the confidence needed to take leadership decisions in challenging situations (LO1).
- Possess the necessary communication skills that will help them adopt a global and multicultural perspective in their professional context (LO2).
- Be cognisant of the effects of the social and environmental effects of their decisions and will remain active citizens of the places they live and work (LO3).
- Demonstrate application of creative thinking skills to practical problems, and possess the analytical and organizational skills to translate creative ideas to operational solutions (LO4)
- Have a wide knowledge and understanding of the broad range of areas of business and management and the detailed relationships between these and their application to practice relevant to the Music industry (LO5).
- Consistently demonstrate a command of subject-specific skills as well as proficiency in generic skills and attributes (LO6).
- Have a view of business and management that is relevant to Music Business and influenced by a wide range of learning sources, based on a proactive and independent approach to learning (LO7).
- Be distinguished from the basic standard (threshold) of achievement by their enhanced capacity to develop and apply their own perspectives to their studies, to deal with uncertainty and complexity, to explore alternative solutions, to demonstrate critical evaluation and to integrate theory and practice in a wide range of situations (LO8).
Principle QAA benchmark statements
QAA Music Benchmark (Dec 2019)
QAA Business and Management Benchmark (Nov 2019)
For each module, assessments are designed to address at least one or more course learning outcomes, which build student awareness, understanding and skills in the following areas:
- The factors affecting multinational business and how technological change, structural change, cultural and historical background influence the shape of these businesses
- The social, political and ethical dimensions within which international businesses operate
- The developments in the analysis of business organisation, structure and strategy
- The ability to carry out independent, scholarly research and investigation within the field, notably through lectures, seminars and tutorial workshops; seminars focus on problem-solving activities based on case studies; at Honours level students will carry out a piece of independent work drawing upon their own research
- Self-awareness, problem solving, working with others, communication, self-management, leadership and decision-making skills
- High-level intellectual skills of analysis, synthesis and evaluation of concepts, ideas and theories within the disciplines of business organisation and management – these transferable skills can be applied in the pursuit of a wide range of occupations relating to airline, airport and aviation management, or alternatively, post-graduate education
The above transferable skills are introduced and initially developed through compulsory modules at level 4 and via specific core modules at subsequent levels. The study of music business, its problem-solution processes and decision-making issues means that the core skills of communication, numeracy, information technology, self-management, interpersonal skills and the conduct of research are present in all the core modules on the course. Critical thinking is developed and stimulated throughout the whole curriculum at all levels of study and culminates in the final year Dissertation/Project/Consultancy module. The development of employability and professional practice skills throughout the course will enable students to record achievement and evidence of personal development planning (PDP) in their progress files.
The assessment strategy is based on the model of progressive and inclusive curriculum, QAA Subject Benchmark Standards and University Assessment Framework, with study skills being introduced, then practiced and finally assessed in one or consecutive modules.
Assessment methods intend to be appropriate to the aims and level of the module and its desired learning outcomes, with difficulty of the assessment increasing per level. At level 4, assessments intend to focus on assessing student’s knowledge and comprehension, then increase in difficulty to assess application and analysis skills, to finally in level 6 measure also ability to synthesise and evaluate information.
Additionally, assessments on level 4 tend to employ forms that students are likely to be familiar with from earlier stages of education (e.g. essays, presentations and tests), while new forms of assessment, more advanced in digital literacy and linked to professional business environment (e.g. blogs, business pitch, report, audit, portfolio, consultancy, etc.) are introduced on levels 5 and 6. Variety of assessment forms considers diverse socio-cultural body of students and intends to provide forms of engagement suitable to different learning needs. Many assessments allow for personalisation, with students being given a choice of the object of study.
An effort has been made to ensure spread of assessments per level of study, with obvious limitations such as end of academic year. An annual assessment calendar is available to students at the beginning of the academic year, hence student’s practice of effective time management skills is essential in ensuring even workload.
Formative feedback and feedforward are embedded within the course on all levels, where students can discuss draft work and early research findings. Modules use varied feedback mechanisms, including oral feedback in taught sessions, written feedback on draft work (e.g. comments on blog posts), feedback sessions (in-class and online via Blackboard Collaborate), written and audio feedback on the final work and sometimes visual feedback (e.g. mind maps of feedback on draft work, e.g. dissertation). The timeline of feedback provision is in line with University policies and standards, and marking schemes for levels 4, 5 and 6 respectively are employed in all modules.
All assessments (apart from artefacts and written exams) are submitted online via Weblearn/Turnitin to ensure timely submission and monitoring of engagement. Online submission enables anonymous marking and guarantees equal access for all module tutors and external markers to assignments.Following completion of the foundation year, the BA Music Business (including foundation year) prepares graduates for the challenges of working in the dynamic music industry.
Student learning is organised around direct contact time with the teaching team and directed learning activities. In addition to formal learning activities, such as tutor led interactive sessions, lectures or tutor facilitated workshops. Students are expected to complement this with reading additional materials as directed, such as academic journal articles, press material and textbooks. A range of learning materials will be available via the University’s current VLE (WebLearn).
Organised work experience, work based learning, sandwich year or year abroad
The Careers and Employability Team assists students in obtaining placements tailored to students’ needs and/or circumstances. Its service is targeted to support students before, during and after their placement. Placement preparation workshops or one-to-one interviews run during the year prior to the placement to provide advice and support on aspects such as CVs, job applications, interview technique and job search strategies.
Individual support is provided during the placement, complementing the role of academic placement supervisors, and reflection and debriefing workshops are organised in the year following placement. Staff have contacts with employers in many business sectors in the region and may also help arrange placements abroad.
Currently it is possible to undertake work placements or internships that are worth 15 credits during or outside term-time. Two modules are offered: ‘Learning Through Work’, which focuses on the learning experience in an employee position for a minimum of 5 weeks (or the equivalent of this part-time); and ‘Creating a Winning Business’ which applies to a taught learning experience where students develop a business plan. With respect to the latter the students who wish to pursue an entrepreneurial path may benefit from the university’s unique partnership with the Accelerator, a business incubator. The course team aims to establish partnerships across the industry.
The course includes the option to take a paid 30-credit Work Placement module at level 6 or sandwich year, that is, between levels 5 and 6 (subject to approval by the Careers and Employability Team). As this extends the course to 5 years including the placement year, students must seek appropriate advice on funding implications.
Course specific regulations
There are no specified part-time structures for this course. Students on a part-time mode of study are required to take between 30 and 90 credits per academic year to complete the degree programme within the maximum time length allowed, which is 8 years for the BA Music Business (including foundation year).
Programme planning is therefore agreed between the student and course team, in accordance with regulations on progression and completion.
Modules required for interim awards
PrepCert Music Business: 60 credits at Level 3
PrepDip Music Business: 120 credits at Level 3
CertHE Music Business: 120 credits at Level 4
DipHE Music Business: 240 credits at Level 5
BA (unclassified) Music Business: 300 credits at Level 6 (excluding Project/Dissertation)
BA )Honours) Music Business: 360 credits at Level 6 (including Project/Dissertation)
Arrangements for promoting reflective learning and personal development
Developing reflective practice in students is built into the curriculum, and two specific activities to support this are the introduction of Enhancement Weeks and Personal Development Planning (PDP), which are now an established part of the undergraduate programmes.
Enhancement Weeks are scheduled to enable students to engage in broader course-based activities. These include opportunities for reflective engagement with feedback, career preparation and employability development activities, conferences by and for students, and programme planning advice.
PDP is embedded in activities and assessments to encourage and emphasise reflection on learning goals and outcomes, to plan ways to address students’ learning development needs and to capture their learning achievements. PDP on the course involve a variety of processes and formats as appropriate to the discipline (eg learning journals, e-portfolios, annotated sketchbooks, case books, skills audits, reflective commentaries, graduation statements).
For example, with regard to reflective learning, most core modules contain practice and assessment of students’ reflective skills both individually and in groups. A wide range of the course modules also assess the student reflective practice through learning journals or logs contributing to personal development planning and career management. In this way, students will be encouraged to develop specific skills increasing their employability prospects by the end of the course.
Generic and transferable skills are integrated into the context of music business in a wide range of modules that are delivered centrally. Assessment is customised to focus on research and enterprise in sector-context, which enables the promotion of best practice, such as:
- Incorporation of a formative assessment task for most modules at each level
- Publication and communication of assessment criteria from the outset of module delivery
- Provision of details on feedback, including timing and overall management at module and course levels
Other external links providing expertise and experience
Career, employability and opportunities for continuing professional development
Upon successful completion of the degree, students can find work across the music industry, media and entertainment sectors, as well as marketing, public relations, and digital start-ups. Graduates achieve work and enterprise positions across the music, entertainment and media sectors, including but not limited to: artist management, record companies, music publishing, industry bodies (AIM, WIN, IFPI etc), digital distributors, the live/music events sector, online or broadcast media, major apps and networks (e.g. TikTok) publishers (e.g. Sony/ATV), collection societies (PRS) etc. The annual event (established in 2011) ‘The Lab Grand Plenary’ also serves as a gateway to employment as a showcase of student excellence in music marketing. Additionally, networking, placements and internships, industry-centred events, recommendations, calls and contacts enabled through industry partners and visiting professors assist students in further career progression. Many successful alumni return to offer students work placements and employment opportunities within the organisations where they work or which they lead as independent entrepreneurs. Finally, this degree course serves as an excellent springboard for continuous professional development and further study, including our MA/MSc and Research Degree programmes.
This four-year degree is designed to improve your employment prospects within the music and entertainment industry.
Our graduates have gone on to take up roles as event promoters, record label managers and digital publishers. Some have also gone on to work in indie label associations such as the Association of Independent Music (AIM) and the Worldwide Independent Network (WIN).
However, career opportunities on graduation are broad and could include roles in digital marketing, public relations and distribution as well as positions such as tour manager, artist manager and strategy adviser.
In addition to the University's standard entry requirements, you should have:
- at least one A level (or a minimum of 32 UCAS points from an equivalent Level 3 qualification, eg BTEC Subsidiary/National/BTEC Extended Diploma)
- English Language GCSE at grade C/4 or above (or equivalent)
To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.
Official use and codes
|Approved to run from||2019/20||Specification version||1||Specification status||Validated|
|Original validation date||22 Aug 2019||Last validation date||22 Aug 2019|
|Sources of funding||HE FUNDING COUNCIL FOR ENGLAND|
Stage 1 Level 03 September start Offered
|BA3005||Using and Managing Data and Information||Core||30||NORTH||SPR+SUM||TUE||AM|
|MN3101||Development for Success in Business||Core||30||NORTH||AUT+SPR||MON||PM|
|MN3102||The Context of Business||Core||30||NORTH||SPR+SUM||MON||AM|
|MN3104||Orientation for Success in Higher Education||Core||30||NORTH||AUT+SPR||THU||PM|
Stage 1 Level 03 January start Offered
|BA3005||Using and Managing Data and Information||Core||30||NORTH||SPR+SUM||THU||PM|
|MN3101||Development for Success in Business||Core||30||NORTH||SPR+SUM||FRI||AM|
|MN3102||The Context of Business||Core||30||NORTH||SPR+SUM||WED||PM|
|MN3104||Orientation for Success in Higher Education||Core||30||NORTH||SPR+SUM||TUE||PM|
Stage 2 Level 04 October start Offered
|AC4056||Business Law and Ethics||Core||15||NORTH||AUT||TUE||AM|
|FE4255||Understanding the Business and Economic Environ...||Core||15||NORTH||SPR||MON||AM|
|HR4052||Managing People in Organisations||Core||15||NORTH||SPR||MON||PM|
|LT4057||Event Planning and Management||Core||15||NORTH||AUT||WED||PM|
|MC4061||Principles of Marketing||Core||15||NORTH||SPR||MON||PM|
|MC4062||Media Culture and Society||Core||15||NORTH||AUT||MON||AM|
|MN4W51||Learning Through Organisations (Professional Pr...||Core||15||NORTH||SPR||TUE||AM|
Stage 3 Level 05 September start Offered
|LT5089||Music Industry Contracts and Negotiation||Core||15|
|LT5W51||Live Events Practice||Core||15||NORTH||SPR||WED||PM|
|MN5070||The Practice of Consultancy||Core||15|
|MN5W50||Creating a Winning Business 1||Alt Core||15||NORTH||AUT||WED||PM|
|MN5W55||Learning through Work||Alt Core||15||NORTH||AUT||THU||AM|
|LT5W52||The Event Experience||Option||15|
|MN5073||Developing Inclusive Organisations||Option||15|
|MN5074||Sustainability, Business and Responsibility||Option||15|
|MN5076||Fundamentals of Project Management||Option||15|
|OL0000||Open Language Programme Module||Option||15||NORTH||AUT|
Stage 4 Level 06 September start Offered
|LT6051||Artist and Repertoire||Core||15||NORTH||SPR||WED||PM|
|LT6093||Creative Media Practice and Music Business Models||Core||15|
|LT6094||Music Media Marketing Lab||Core||15|
|MN6068||Financial Decision Making for Managers||Core||15||NORTH||AUT||MON||PM|
|LT6083||Event Sponsorship and Fundraising||Option||15||NORTH||AUT||FRI||AM|
|LT6091||Service Excellence for Creative industries||Option||15|
|LT6092||Creative Artists Rights and Legal Disputes (Opt...||Option||15|
|MN6W04||Professional Experience Year Placement||Option||30||NORTH||AUT+SPR||NA|
|OL0000||Open Language Programme Module||Option||15||NORTH||AUT|