Course specification and structure
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PCFMMNCT - PG Certification Fashion Marketing and Management

Course Specification

Validation status Validated
Highest award Postgraduate Certificate Level Masters
Possible interim awards Advanced Diploma in Professional Development
Total credits for course 60
Awarding institution London Metropolitan University
Teaching institutions London Metropolitan University
School Guildhall School of Business and Law
Subject Area Business and Management
Attendance options
Option Minimum duration Maximum duration
Full-time 1 YEARS  
Part-time 2 YEARS  
Course leader  

About the course and its strategy towards teaching and learning and towards blended learning/e-learning

This programme is aimed at graduates and professionals working in or wishing to enter the fashion industry. The certificate in Fashion Marketing is a specialist certificate with integrated foundation focusing on fashion marketing, marrying the creativity of the fashion industry, the commercial aspects of marketing with key management practices.

This programme is an innovative programme developed by our experienced and knowledgeable academics and our partners within the fashion marketing industry. This course masters the balance between theory and practice, helping our graduates to maximise career opportunities within an enormously exciting industry, known for its accelerated pace of change. The course offers you an approach to management specifically applied to the fashion and creative industries, including modules in digital marketing and sustainability which are key for a career in fashion industry.

Guest lectures by industry insiders and masterclasses from sector experts, help develop your skills and capabilities, so you can access incredible career opportunities.

Also, students have the opportunity to work on one or more concrete projects under real-life conditions. These projects may also take place in partnership with SMEs, brands, associations or media allowing students to put their knowledge into play in a concrete and applied way.

Being in London facilitates a stronger interaction and integration with the fashion industry. London has long been recognised as one of the most important fashion centres in the world, with many international visitors attending London fashion and shopping events including the famous London Fashion Week. The fashion marketing industry in the UK offers diverse career opportunities, covering the whole supply chain from design and manufacturing, to branding and promotion. Our undergraduate and postgraduate fashion marketing courses reflect on the richness, depth and currency fashion marketing activities in the UK.

Teaching strategy

The course will be taught through lectures, seminars, tutorials, workshops and practical sessions. Industry talks and guest lecturer visits complement the teaching strategy together with topical case studies and business stimulations as appropriate.

Lectures are designed to cover the fundamental issues, concepts and practices pertaining to the course and further enhanced by recommended reading and supplements.

Also, this course is a part of a coherent portfolio within a practitioner subject area and its position within the marketing and enterprise subject area brings together strong business expertise.

Employability focus (including attribute development)

On one hand we considered the integration between the fashion practice with theories and learning in the classroom and on the other hand we had our eye on the current and future fashion trends and the requirement of the job market. Modules cover many aspects of modern fashion business such as;

  • on-line retailing,
  • digital marketing,
  • multi-sensory branding,
  • sustainability,
  • consumer behaviour,
  • fast fashion,
  • upcycling,
  • omni-channel marketing and communications

as well as many contemporary issues such as counterfeiting and the seismic cultural shits in industry. These are designed to widen our students’ employability horizons in key areas including, for example:

  • Fashion marketing management,
  • Fashion buying and merchandising
  • Marketing / e-Commerce,
  • Fashion PR and advertising,
  • Ethical and sustainable fashion consultancy,
  • Sales and fashion market analysts,
  • Fashion operations,
  • Customer service,
  • Franchise sales support
  • Creative content editing
  • CRM management,
  • Visual merchandising,
  • Retail operations,
  • Project management.

Also, we believe networking is crucial and students can increase their confidence and often find employment by establishing relationships with industry insiders and companies.

Many modules in addition to the inclusion of case studies and business stimulation are structured to provide opportunities to work on projects with SMEs and fashion brands. Fashion Business Market Practice and equips students with competencies which increase their chances of successful employment. Specific emphasis on this module helps students develop the desirable skill set needed in the fashion marketing job market. In addition to the hard skills students obtain through learning with specialised modules.

Through an appreciation of individual learning styles and group behaviours students will reflect on their development and the work experience needed to develop a coherent action plan for future success within the industry and the academic environment.

Underpinning the delivery of the course is a strong focus on developing skills essential to effective learning within the academic and commercial environment.

Course aims

This certificate aims are achieved through a structured learning experience that also aims to enhance the lifelong learning skills and personal development of its participants to enable them to contribute to the wider creative industries and society.

The key aims of the course are to:

  1. Deliver an academically rigorous programme of study, which provides students with the opportunity to study the major disciplines in fashion marketing management and to relate these to the professional practice.
  2. Explore and evaluate new fashion markets, product and trends from a commercial and strategic perspective.
  3. Critically evaluate and debate current issues and methodologies in the fashion industry and in relation to other creative industries.
  4. Provide a comprehensive and informative global overview of notions of fashion value chain and market across various locations and cultures.
  5. Explore evolution of commercialisation of fashion and personal luxury, with respect to different cultural settings and industries and enables students to understand the importance of consumer behaviour in the process of marketing Fashion goods and services.

Course learning outcomes

Knowledge and Understanding (KU)

On completion of the course our students will be able to:

  1. Have the confidence needed to take leadership decisions in challenging situations (ULO1).
  2. Possess extensive communication skills that will help them adopt a global and multicultural perspective in their professional context (ULO2).
  3. To identify and understand the breadth and width of cultural, social and historical influences that have shaped 20th and 21st century fashion. (LO3)
  4. To discuss the implications of current social and political trends and their possible impact on future fashion design, production and distribution decisions. (LO4)
  5. To demonstrate a systematic understanding of strategy in the context of the fashion and wider industry and to be able to critically evaluate the issues and challenges facing firms in product sourcing and managing the supply chain. (LO5)
  6. To demonstrate a thorough understanding of the art of negotiation by demonstrating a clear understanding of conferring and finding ways to reach mutual agreements in all aspects of decision making and the full meaning of entrepreneurialism. (LO6)
  7. Analyse and evaluate the impact of digital technologies on business and how they are reshaping strategic priorities, business models and associated risk management. (LO7)
  8. To critically evaluate and analyse the developments and implications of disruptive technology and technological innovation and how they can affect the fashion industry. (LO8)

Principle QAA benchmark statements

The course complies with the latest (Nov 2015) relevant QAA subject standard benchmarks. Which is the Subject Benchmark Statement Master's Degrees in Business and Management, that can be viewed at:

Assessment strategy

For 20 credit modules there are two summative assessments for each module; these may be group or individual and involve the creation of various artefacts including reports, presentations, videos, reflective writing, market and business analysis, personal development planning, case study solutions and a research proposal.

Assessment strategy


The course adopts the four assessment strategy principles of the School that are developed in the spirit of ESJ. These are:

i) The School is committed to ensuring that each student should not have no more than 2 assessment points per 20 credit modules.

ii) We provide balanced forms of assessment, both in terms of its overall volume (measured in terms of assessment points and output required (see Table below)) and the types used.

Assessment Tariffs

Credits: 20

Assessment Points: 1

Assessment Type (weighting): Individual Essay

Tariff: 3,000 words

Credits: 20

Assessment Points: 2

Assesment Type (weighting): Individual Essay (60%)/ Exam (40%)

Tariff: 1800/80 minutes

Credits: 20

Assessment Points: 1

Assessment Type (weighting): Exam

Tariff: 3.0 hours

Credits: 20

Assessment Points: 2

Assessement Type (weighting): Group presentation (20%)/ Individual Report (80%)

Tariff: 20 minutes/ 1,000 words 20 minutes/1,500 words

i) At PGT level group activities are part of the learning and teaching strategies but assessment should be at the level of the individual. Thus, assessment should focus on individual reflections and learning from participating in a group activity.

ii) Flexibility/choice in assessment methods will be introduced wherever possible (subject to PSRB requirements and QAA subject benchmarks) in order to facilitate different learning studies and support personalisation

Marking will be completed in all cases online within TurnItin, following university guidance, and feedback provided both as comments in the student’s submission and in the TurnItin feedback box. Feedback / feedforward will be supportive and motivational.

Organised work experience, work based learning, sandwich year or year abroad

Students have the opportunity for networking with industry insiders and companies through our contacts and partnerships, in addition to opportunities to explore business practice through topical case studies and business stimulations (if applicable). Many modules in addition to the inclusion of case studies and business stimulation are structured to provide opportunities to work on projects with leading fashion brands.

Course specific regulations

Set out in line with University regulations.

Please note that for all optional and/or alternative core modules, if there are not sufficient student numbers to make a module viable, the School/University reserves the right to cancel such a module. If the School / University cancels a module, it will use its reasonable endeavours to provide a suitable alternative.

Modules required for interim awards

The course conforms to the regulations of the University Postgraduate Scheme and there are no additional regulations.

This Postgraduate Certificate requires one to pass 60 credits, from the 3 x 20 credit modules offered in either Autumn or Spring.

Arrangements for promoting reflective learning and personal development

Reflective Learning

This PG Certificate in Fashion Marketing and Management promotes the development of critical and reflective abilities through the analysis of visual and written material relevant to various disciplines within the Fashion Industry.

Therefore, students reflective learning in this course could be facilitated through exposure to fashion marketing industry practices, contemporary marketing and strategy as well as sustainable practices in action.

It also highlights the importance of critical thinking, reflection and analysis within creative practice. Students’ outputs from this course will reflect on the context of management, media, communication, traditional and contemporary marketing and sustainable practices and approaches within the Fashion Marketing Industry.

Personal Development Planning

Throughout the course you would have access to our career and employability team which in conjunction with the course team we work tirelessly in helping you to outline your personal and career plan and to identify steps for a timely implementation.

Other external links providing expertise and experience



Career, employability and opportunities for continuing professional development

Studying in the area of fashion marketing and management potentially unleashes a wealth of opportunities in an industry known for the extensive supply and value chains and fast pace of change. This is an industry which regenerates itself on a regular basis and has proven relatively resilient to challenges presented by geo-economic downturns.

As a successful graduate of MA Fashion Business Management, students will have developed skills that enable them to:

  • Continue to work for their current organisation but at a more senior level
  • Enter and/or progress within the fashion business management sector of their choice
  • Go back out into the workplace with skills which will enable them to move into a related fashion business field and to maximise opportunities.
  • Change organisation and possibly industry in search for more responsibility and reward
  • Start their own fashion business
  • Have the confidence needed to take leadership decisions in fast moving fashion industry particularly in the area of sustainability and digital communication
  • Possess communication and networking skills and confidence that will help them adopt a global and multicultural perspective in their career
  • Employ innovative resources with emphasis on enterprise, research and new technical innovations and integrate them into their practices
  • Develop visual research to reflect originality and innovation in their fashion career

The skills, knowledge and abilities gained in the course are expected to enable the student to identify and negotiate new opportunities and to be able to perform successfully at the next level.

Given the nature of the GSBL MA Fashion Marketing and Management further higher education study becomes more attainable for those interested. In addition, the course provides the basis for life-long learning and exploration of new and innovative ideas.

Career opportunities


Entry requirements


Official use and codes

Approved to run from 2021/22 Specification version 1 Specification status Validated
Original validation date 29 Jul 2021 Last validation date 29 Jul 2021  
JACS codes
Route code FMMNCT

Course Structure

Stage 1 Level 07 September start Not currently offered

Code Module title Info Type Credits Location Period Day Time
MC7073 Understanding Consumer Behaviour Core 20        
MC7080 Digital Marketing and Social media Core 20        
MC7082 Fashion Sales, Negotiations and Procurement Core 20        
MC7083 Contemporary Issues in Fashion and Sustainability Core 20        
MC7W00 Fashion Business Market Practice Core 20        
MC7071 Retail Design, Buying and Merchandising Alt Core 20        
MC7084 Major Account Marketing Management Alt Core 20        

Stage 1 Level 07 January start Offered

Code Module title Info Type Credits Location Period Day Time
MC7073 Understanding Consumer Behaviour Core 20        
MC7080 Digital Marketing and Social media Core 20 NORTH SPR WED PM
MC7082 Fashion Sales, Negotiations and Procurement Core 20        
MC7083 Contemporary Issues in Fashion and Sustainability Core 20        
MC7W00 Fashion Business Market Practice Core 20 NORTH SPR THU PM
MC7071 Retail Design, Buying and Merchandising Alt Core 20 NORTH SPR TUE PM
MC7084 Major Account Marketing Management Alt Core 20 NORTH SPR THU PM