UDFASPHO - BA Fashion Photography
|Highest award||Bachelor of Arts||Level||Honours|
|Possible interim awards||Bachelor of Arts, Diploma of Higher Education, Certificate of Higher Education, Bachelor of Arts|
|Total credits for course||360|
|Awarding institution||London Metropolitan University|
|Teaching institutions||London Metropolitan University|
|School||School of Art, Architecture and Design|
About the course and its strategy towards teaching and learning and towards blended learning/e-learning
The focus of the BA (Hons) Fashion Photography course is on learning and teaching in the creation of fashion photographs. The student develops graduate-level skills of critical thinking using concepts and principles in the media of analogue and digital photography, as well as in the publishing and display of fashion photography to audiences.
In development of this course, consideration has been given to the following: the Subject Benchmark Statements (Art and Design 2017 and History of Art, Architecture and Design 2017), the Higher Education Qualification Framework, the University’s Strategic Plan and Student Charter, the University’s Academic Regulations, the views and feedback of students, external examiners and employers/clients, developments within the subject area, and the changing needs of the cultural/commercial sectors and professions. Due consideration has also been given to inclusivity in course and assessment design.
Embedded in the Sir John Cass School of Art, Architecture and Design, the course draws on the strengths of teaching staff from across the School and the wide circle of academic and cultural contacts and collaborators attached to the School and University.
The course seeks to provide and foster:
• learning through direct experience, connecting academic and creative studies;
• student choice in subject and style of learning;
• a culture of independent and critical thought, encouraging the challenging of received ideas and practice;
• employability attributes, through live projects engaging with professional fashion photographers, external partners, photography institutions and photography organisations that create a realistic environment of professional expectations for fashion photography students, preparing them for graduate-level employment;
• engagement across the School and University, providing opportunities for collaborative project work during study;
• individualised learning and study support opportunities, that cater for different learning styles;
• awareness of the duty of all to understand the impact of their decisions and actions as photographers and to strive to act responsibly.
The course operates within a cluster programme of related undergraduate awards, bringing together best practice from related fields. Four cognate BA awards (Fine Art, Painting, Photography and Fashion Photography) enable students to explore the fundamental aspects of photography through a focus on business or different art worlds and their audiences.
The course enables the art student to embrace material exploration in contemporary fashion photography, thinking through making and learning by doing. The course draws on the wide range of contexts current in contemporary photography. The student develops skills in photography to enable the testing, sampling and representation of their ideas. Using the Cass workshop facilities and expertise, the fashion photography student works to experiment and collaborate with peers and experts, using a wide range of material techniques in traditional, analogue and digital workshop processes.
Historically, photographers have expressed through their work the latest technological advances, in step with cultural, social and political developments that colour our material culture and vernacular history. Important photography archives are kept with London institutions such as the British Library, the V&A and the Bloomsbury fashion photography archive which allow us locally to research sources, methods and approaches for fashion photography practice.
Learning and teaching on the course is rooted in a studio structure that enables students to engage with different types of fashion photography. The studios provide opportunities of live briefs and real settings. These provide the context for students to develop skills in critical thinking about fashion photographs and their use by the industry.
Throughout the course, students are asked to consider and position themselves and their skills and interests in relation to world of work in fashion photography to develop a portfolio that expresses their individual practice. Students work through assignments and projects, steadily building on existing skills, developing and realising new ideas and concepts. This approach ensures that the student is guided through the acquisition of key knowledge, skills and critical development, as the course progresses.
Each year, the course comprises four year-long (30 weeks, 30 credit) modules in the areas of photography studio practice, project development and realisation, critical and contextual studies, technical skills and professional practice.
As a common basis of engagement, a fashion photography studio accommodates teaching methods including lectures, seminars, study trips, group critiques, workshop activities, group and individual tutorials with tutors, fashion industry professionals and subject specialists. Project work and critical and contextual studies offer opportunities for presentation: visual, spoken and textual, using digital technologies, blogs, videos, photography and websites. The course seeks to foster learning and teaching that adopts a student-centred approach, identifying individual learning styles and accommodating them.
Lectures provide and encourage a critically informed view of a topic, contextualising the subject and illustrating applied approaches. Lectures provide students with a managed introduction to a theme, enabling them to continue with suggested or directed self-study.
Seminars enable students to debate and explore subjects, questions and assignments with peers and tutors, encouraging an open and collaborative approach to shared learning.
Tutorials support individual learning, allowing for individual approaches to study, and catering for individual interests. Tutorials can be diagnostic or can support specific assignment or project-related questions and support differing student paths to achievement of learning outcomes.
Study trips offer opportunities for vital direct experience with photographs and sites of photography study, and to communicate with and learn from experts and specialists at photography institutions and organisations.
Live briefings and feedback are an important aspect of work-related learning, exposing photography students to experience of professional ways of working, of professional expectations of standards, and of the most current professional practice.
Group critiques allow students to benefit from feedback on their own and others’ work, to contribute to that feedback, and are a valuable part of the peer-to-peer learning that is a core expectation and reason for University study.
Workshops offer students opportunities to engage in creative practice via making. Opportunities will be available to students to undertake workshop and studio practice relevant to their assignments or collaborative projects. The objective is to apply knowledge and acquire technical competence, to think critically and creatively, to master technique and develop the capacity to work independently and within teams.
Blended learning uses the University’s virtual learning environment to support and reinforce reflective learning, to monitor progress through assignments, to foster peer-to-peer communication and collaborative research activity and to facilitate tutorial support for students and flexible approaches to learning
Project briefs develop from year to year in accordance with contemporary fashion photography practice and opportunities for engagement with external partners that arise. Photography research skills are embedded at the beginning of the course and are built upon each academic year to ensure maximum use of the learning opportunities that projects and assignments offer. Students graduate with a portfolio which includes written outputs with outcomes that demonstrate analysis through the making, interpretation or publication of fashion photography, as well as career assets in the shape of professional website and social media that sustain the legacy of fashion photography study for employability well into the period after graduation.
Critical and Contextual Studies runs in parallel to the studio practice programme. These modules focus on transferable graduate skills in the field of academic scholarship and writing (alongside professional practice). Students need to be able to retrieve, analyse, interpret, articulate and structure information and knowledge for different purposes and audiences. These modules frame key skills of research within the specific context of photography history and theory and take account of the practice requirements of photography and its professional, legal, ethical and institutional contexts. Intensive blocks of learning in seminar and lecture presentations, alongside study trips, image analysis, case studies, and workshops aid acquisition of skills in presentation, visual and textual analysis and representation.
Digital literacy is embedded in the curriculum via the use of the university's virtual learning environment and in curriculum delivery and expectations of digital capabilities as appropriate to task set and the level of study. Students make use of digital platforms alongside traditional approaches to research, develop and communicate their projects.
(Read further on this topic on your the Course Handbook)
The BA Fashion Photography course aims are all aligned with the qualification descriptors in the Quality Assurance Agency’s Framework for Higher Education Qualifications.
The BA Fashion Photography course aims are to provide a high quality, specialist undergraduate education in photography in the most plural way, by which we mean the course accommodates all methods of enquiry in photography, via critical practice as well as studio practice, both of which this course understands as inseparable for learning and teaching in any type of photography. The course seeks to ensure its graduates are knowledgeable, creative, culturally and environmentally aware, technically able and of value to future employers, as a part of any team in the world of work. The course fosters curiosity and a sense of enquiry, competence in research, analysis and presentation, independence of thought, self-reliance, confidence and openness to professional development.
The course aims (CA) are to:
CA1. promote risk-taking, exploratory and innovative strategies for fashion photography, via its system of studio groups;
CA2. encourage penetrating research and analysis, developing a rigorous and professional approach to the practice and challenges of being a fashion photographer to develop social or commercial entrepreneurialism and career opportunities via its professional practice modules;
CA3. ensure responsible ethical photographic practice in relation to cultural, environmental, material and social circumstances and the needs of peoples and communities, via studio practice and critical and contextual studies teaching;
CA4. develop in its professional practice modules an understanding of the working practices, roles and regulatory environment of fashion photography;
CA5. foster critical thinking in the Critical and Contextual studies modules about the cultural, psychological, emotional, political, technological and economic factors related to fashion photography;
CA6. develop curiosity, independent enquiry and capacity to reason, critique and reflect upon fashion photography practice through an integrated approach to method of enquiry, research and analysis in studio practice and critical and contextual studies modules;
CA7. through working with photographic equipment using both analogue and digital processes and platforms, develop skills for professional photographic practice by a strong workshop programme in its studio practice modules;
CA8. combine intellectual processes, personal creative vision and technical skills in realisation of fashion photographs for display in print and web;
CA9. develop confident and persuasive presentational and communication skills utilising multidisciplinary approaches and production techniques via a series of presentation assessment items;
CA10. produce graduates who can work independently, manage their own time and tasks and those of others, reflect objectively on their own performance, and plan effectively for the future, including for their careers by insisting that students prioritise their time through regular planning of time for work/life balance in study, leisure and employment;
CA11. support the growth of the individual; fostering self-reliance and commitment to personal and professional development, ensuring that graduates remain well-informed about current and developing thought and practice, and therefore maintain their employability, all via a strong pastoral approach in studio practice and course academic tuition.
Course learning outcomes
On completion of the BA Fashion Photography course, the student will be able to:
Knowledge and Understanding
1. recognise the relationship existing between culture, politics and the economy both historically and contemporaneously and its relevance to concepts, principles and theories of photography (CA5, CA6);
2. describe, explore, test and challenge a range of methods of enquiry associated with photographic process (CA1, CA2, CA5);
3. assimilate into practice the principles, codes and ethics necessary to the practice of photography (CA3, CA4);
Cognitive Intellectual Abilities
4. employ a range of intellectual skills that contribute to both convergent and divergent forms of thinking, observation, investigation, research and analysis, independently appraising and articulating reasoned arguments to select, organise, structure, reference and formulate responses to historical, theoretical, practice-based or technical questions about photography (CA2, CA6, CA8);
5. apply and test photography ideas by understanding the context and critical issues that surround them and make decisions in the practice of photography based upon social, ethical, environmental and economic issues (CA2, CA3, CA8);
6. consider the needs and views of the photography viewer, audience, community, culture or wider public and assimilate them in relation to specific photography projects, attending talks and events to analyse, appraise and challenge how contemporaries address these needs and views (CA3, CA8);
7. interact collaboratively on photography projects with other photographers, associated professionals, community, as well the wider public (CA7, CA9, CA10);
8. communicate photography ideas, principles and concepts effectively by oral, written and visual means with clarity and confidence (CA4, CA9);
9. exercise self-directed management skills in photography, including time management, team negotiation and collaboration (CA10, CA11);
Subject-Specific Practical Skills
10. organise and apply tools, equipment, materials and techniques relating to photography, using both analogue and digital techniques (CA7, CA8);
11. develop employability and entrepreneurial skills to effectively communicate, present, publish and exhibit project work made by photographers, understanding the roles and expertise of the extended team within the world of photography (CA2, CA9);
12. exhibit understanding of the roles and expertise of the extended team within the photography sector and work effectively in that context, enabling continuous self-development (CA4, CA10, CA11).
Course learning outcomes / Module cross reference
Module Title Module Code
Critical and Contextual Studies 1 (Art) CP4013
Visual Intelligence FA4007
Project Work 1 FA4P01
Techniques: Photography FA4009
Critical and Contextual Studies 2 (Art) CP5013
Methods and Enquiry 1 FA5006
Project Work 2 FA5P01
Professional Practice 1: Photography FA5008
Critical and Contextual Studies: Dissertation (Art) CP6013
Methods and Enquiry 2 FA6010
Major Project FA6P01
Professional Practice 2: Fashion Photography FA6009
Learning Outcomes cover LO1-LO12
Principle QAA benchmark statements
Subject Benchmark Statement: Art & Design (2017)
Subject Benchmark Statement: History of Art, Architecture and Design (2017)
The assessment strategy for the Fashion Photography course has been designed holistically, to ensure manageable timing, workloads and clarity of expectations for students and to avoid duplication of assessment of learning outcomes.
The assessment regimes for the modules are designed together with the programme, prior to the start of each year, to take into account student, external examiner, professional collaborator and colleague feedback from previous instances. The requirements of project briefs and their components, the assessment criteria, grading scheme and descriptors are published and explained to students at the start of the year and are designed to be used as consistently as possible, to avoid unnecessary complication. Assessment is directly related to the achievement of learning outcomes. Qualification frameworks and subject benchmark statements are consulted to ensure clear language that is appropriate to level of study. Students are informed of the procedures for first, second and parity marking, and external examiner scrutiny of the assessment process and marks, to ensure that they understand and have confidence in the probity of the process and security of the final marks.
In every case, there is required formative assessment and feedback prior to summative assessment at set points in the course, either following assignment hand-in or at an Interim Review in January. This is recorded and shared so that it can be used by both students and staff to track further progress and engage support where it is required. Feedback follows good pedagogic practice in that it is constructed as ‘feed-forward’, with a focus on specific actions and strategies as to how to improve, not only on what requires improvement. Challenge to students is managed, so that students performing well within year are encouraged to strive for excellence, while those performing less well experience clear, targeted and structured guidance, including notice of where they are doing well or are showing potential.
The course adheres to the University’s requirements for summative assessment and written feedback turnaround times and to the University's Academic Regulations for first marking and second mark sampling. In its studio practice modules every coursework is second-marked, not just a sample. First and second marks in studio practice are shared by staff in one local file before agreement of final marks and proof-read transcription to central system. Additionally, the course engages in Subject and School parity exercises to ensure that assessment standards are consistent. This is especially important in relation to studio delivery through which students on the same modules will be undertaking differing projects.
All the BA Fashion Photography course's assessment and feedback practices are typically informed by reflection, consideration of professional practice, as well as subject-specific and educational scholarship. Staff and students typically engage in constructive dialogue to promote a shared understanding of the basis on which academic judgements are made. All art students are provided with regular opportunities to develop an understanding of best academic practice and the necessary skills to demonstrate it. The volume, timing and nature of assessments enable students to demonstrate the extent to which they have achieved the intended learning outcomes and formative assessment is clearly designed to support students in developing for summative assessment. Feedback on assessment is timely, constructive and developmental and all processes for marking assessments and for moderating marks are clearly articulated and consistently operated by all those involved in the assessment process.
Organised work experience, work based learning, sandwich year or year abroad
Work-related learning is embedded in the course both formally in the modules FA5008 Professional Practice 1: Photography and FA6009 Professional Practice 2: Fashion Photography and throughout the course through live projects, industry visits, visiting speakers and events such as ‘Making a Living’ and ‘Celebration’ weeks.
With support from the Careers and Employability Office, students progress through study culminating in L6, learning to present themselves and their work online and externally, developing and refining CVs, undertaking employment research, becoming aware of employment or external project opportunities, making approaches and applications, undertaking relevant practical work, obtaining feedback or appraisal and critically reflecting on the experience and learning. Work-related learning is a core element in the course with at least 70 hours working on live projects for real organisations. Students will experience a competitive recruitment process / pitch for opportunities and they will be required to reflect on their experience of the project and undertake forward career action planning.
The large majority of the tutors and lecturers on the course are practitioners and share their knowledge and experience with students throughout their course of study. The studio delivery of the course means that opportunities for work related learning through collaboration with external companies, agencies, institutions, competitions and professionals can be taken up as they arise, if appropriate to the programme of study.
Studios function as simulations of professional workplaces, with expectations of professional standards, conduct and delivery building as the students progress from level to level. During their final year, students are expected to work independently towards completion of professional portfolio of projects, culminating in exhibition of these in the annual summer show and associated events.
Course specific regulations
ACADEMIC PROGRESSION: As a condition of progressing from Level 4 to Level 5 and from Level 5 to Level 6, students are required to have gained 120 credits per level, that is, by achieving pass marks (40% or above) in all four modules in the preceding level of study.
Level 6: to achieve an honours degree award on this course, students must have completed and passed each Level 6 module at 40% or above.
PART-TIME MODE OF STUDY
Part-time study is defined as 60 credits per year. Consequently, in part-time mode, the duration of study for a 360-credit degree will be 6 years. The pattern of study in this instance shall be as follows:
Year 1 – FA4007, FA4009
Year 2 – CP4013, FA4P01
Year 3 – FA5006, FA5008
Year 4 – CP5013, FA5P01
Year 5 – CP6013, FA6010
Year 6 – FA6009, FA6P01
Modules required for interim awards
All modules are core and compulsory for students to qualify for an award of BA (Hons) Fashion Photography. There is no flexibility in choice or in the order in which modules may be taken. The part time route is prescribed (section 25).
Year 1/Level 4 core modules:
CP4013 Critical and Contextual Studies 1 (Art)
FA4007 Visual Intelligence
FA4P01 Project Work 1
FA4009 Techniques: Photography
Year 2/Level 5 core modules:
CP5013 Critical and Contextual Studies 2 (Art)
FA5006 Methods and Enquiry 1
FA5P01 Project Work 2
FA5008 Professional Practice 1: Photography
Year 3/Level 6 core modules:
CP6013 Critical and Contextual Studies: Dissertation (Art)
FA6010 Methods and Enquiry 2
FA6P01 Major Project
FA6009 Professional Practice 2: Fashion Photography
Arrangements for promoting reflective learning and personal development
The School’s studio system of curriculum delivery embeds reflective learning and personal development planning throughout the course.
Most summative assessment is at the end of year-long modules, with several formative assessment points formally instituted over the course of the year. At these interim formative assessment and feedback points, students reflect on their progress to date with their peers and course staff (with the benefit of feedback from professional partners), seek help where they identify the opportunity for improvement in learning strategies and outcomes, and make recommendations to themselves for future development. The feedback and student reflection are recorded and forms an action plan for the next period of study.
This system is highly individualised, but also benefits from peer engagement in studio critiques. The School’s programme of employability events and embedded work-related learning within the curriculum supports students’ personal development planning. Through these initiatives, students are increasingly able, as they progress from year to year, to understand the professional environment of their disciplines, the various opportunities available to them, and how to shape their learning according to their ambitions.
Throughout the modules and the course therefore, in this way, students build bodies of work, including reflections on progress and achievement, and planning for their future achievement of targets.
Career, employability and opportunities for continuing professional development
Students typically take-up careers in fashion photography or the creative and cultural industries. Others train as teachers. Many find careers in media, advertising, sales, public relations or marketing. Some students also progress to further study at MA and PhD level.
Careers advice is integral to the course. Fashion photography-related employers are invited to lecture and support the review of student CVs and portfolio surgeries are carried out through which the student is given encouraging and specific advice regarding their presentational focus. Students are mentored by fashion photography professionals throughout their final year and students are encouraged and supported to seek internships and work experience. Competition, fashion event and publicity opportunities exist throughout the course, enabling fashion photography students to develop further career opportunities. Students are supported throughout to reflect upon their own practice to be able to progress successfully to their chosen field within the photography sector.
Students can also benefit from support and guidance from the Careers and Employability services and the University’s business incubator unit, ‘Accelerator’.
At a time when the skills of flexible working are in demand, photography graduates are well-positioned to succeed in the contemporary world of work.
Graduates of the Fashion Photography BA degree have a high rate of employability, and success stories include roles in picture editing, post-production, fashion and editorial photography, galleries, magazines, modelling agencies, picture libraries and in technical and creative industries.
Careers open to graduates of this course include fashion and the visual arts as freelance or in-house photographers, magazine editors, art directors, media and advertising professionals as well as careers in further and higher education.
You could also progress to further study at MA and PhD level.
In addition to the University's standard entry requirements, you should have:
- a minimum of grades BBC in three A levels in art or design subjects (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC Level 3 Extended Diploma/Diploma, Advanced Diploma, Progression Diploma or Access to HE Diploma with 60 credits)
- a portfolio interview
- English language GCSE at grade C/4 or above (or equivalent)
Applicants with relevant professional qualifications or extensive professional experience will also be considered on a case by case basis.
We encourage applications from international/EU students with equivalent qualifications. We also accept mature students with diverse backgrounds and experiences.
Suitable applicants living in the UK will be invited to a portfolio interview. Applicants living outside the UK will be required to submit a portfolio of work via email.
If you do not have traditional qualifications or cannot meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing our Film, Photography and Media (including foundation year) BA (Hons) degree.
Official use and codes
|Approved to run from||2018/19||Specification version||1||Specification status||Validated|
|Original validation date||21 Jun 2018||Last validation date||21 Jun 2018|
|Sources of funding||HE FUNDING COUNCIL FOR ENGLAND|
Stage 1 Level 04 September start Offered
|CP4013||Critical & Contextual Studies 1 (Art)||Core||30||CITY||AUT+SPR||THU||AM|
|FA4P01||Project Work 1||Core||30||CITY||AUT+SPR||FRI||AM|
Stage 2 Level 05 September start Offered
|CP5013||Critical & Contextual Studies 2 (Art)||Core||30||CITY||AUT+SPR||TUE||PM|
|FA5006||Methods and Enquiry 1||Core||30||CITY||AUT+SPR||MON||AM|
|FA5008||Professional Practice 1: Photography||Core||30||CITY||AUT+SPR||MON||PM|
|FA5P01||Project Work 2||Core||30||CITY||AUT+SPR||THU||AM|
Stage 3 Level 06 September start Offered
|CP6013||Critical & Contextual Studies 3: Dissertation (...||Core||30||CITY||AUT+SPR||WED||AM|
|FA6009||Professional Practice 2: Fashion Photography||Core||30||CITY||AUT+SPR||MON||PM|
|FA6010||Methods and Enquiry 2||Core||30||CITY||AUT+SPR||MON||AM|