Course specification and structure
Undergraduate Course Structures Postgraduate Course Structures

UDTTRMFY - BA (Hons) Tourism and Travel Management (including foundation year)

Course Specification


Validation status Validated
Highest award Bachelor of Arts Level Honours
Possible interim awards Bachelor of Arts, Diploma of Higher Education, Certificate of Higher Education, Bachelor of Arts, Preparatory Diploma, Preparatory Certificate
Total credits for course 480
Awarding institution London Metropolitan University
Teaching institutions London Metropolitan University
School Guildhall School of Business and Law
Subject Area Business and Management
Attendance options
Option Minimum duration Maximum duration
Part-time 6 YEARS 8 YEARS
Full-time 4 YEARS 8 YEARS
Course leader  

About the course and its strategy towards teaching and learning and towards blended learning/e-learning

This course provides students with an opportunity to develop both their academic and practical skills in preparation for further study and/or their chosen career. It is foundational in its approach to prepar-ing students who may not have traditional qualifications for admission to a degree course at university. There is a strong emphasis on developing students’ ability to learn in preparation for their future learn-ing.
The foundation year, common to other Business and Management degree programmes, ‘extends’ the BA Tourism and Travel Management to provide the basics on which students can build to take their place on either the full BA Tourism and Travel Management programme or another degree course, such as for example BA Marketing or BA Business Management, or BSc Economics. It includes a strong focus on employability. Its overall aim is to provide students with the confidence and the trans-ferable knowledge and skills required for their chosen careers and/ future study.
The BA Tourism and Travel Management (including foundation year) was developed to answer the tourism and travel industry demand for specialist destination managers and planners. Despite indus-try’s prime position as global income and employment contributor, this biggest service economy of the world suffers from insufficient investment in its workforce. In the United Kingdom, the UK Commis-sion for Employment and Skills (2014) identified four challenges at national level that need addressing to meet customer expectations on the level of service: low productivity; low employee engagement; high employee turnover and low investment in skills. Through industry-focused curriculum, this course attempts to address those issues and provide an opportunity for graduates to fill the gap in the current employment market, and at the same time learning effective management strategies that would in-crease their competence to manage future generations of employers and businesses in tourism and travel industries.
The course is designed to offer an intellectually stimulating and distinctive programme by combining in the syllabus a range of tourism studies disciplines and approaches, including marketing, business management, quality, strategic and risk management, together with sustainable tourism management, cultural heritage and tourism-led regeneration, destination management, niche tourism and entrepre-neurship.
Class-based contact is enhanced by multiple blended learning techniques, providing an on-line sup-port and guidance. Learning and teaching includes guest speakers - e.g. tourism destination and visi-tor attraction marketers, regeneration specialists, sustainability advocates - to engage the student in contemporary challenges for practitioners and to enable appreciation of career opportunities and con-tinuing professional development after graduation. Students have multiple opportunities to develop research and professional skills through practical projects, e.g. evaluating tourism-based regeneration projects, advising on development of destination product portfolio, enterprise social media strategy or visitor management practices.
Teaching utilises our London location but also uses a residential field course to provide students with the capability to practise field research techniques in an unfamiliar environment. We believe that uni-versity experience should be designed to enhance and support student’s professional life hence we place as much emphasis on gaining skills relevant to the workplace as on learning the academic dis-cipline. We embed employability in every year of student journey, starting from level 4 core modules via range of short- and long work placements opportunities (including a one-year sandwich place-ment) to the professional environment simulation modules such as destination management and mar-keting.

Course aims

The course has been designed with reference to the Quality Assurance Agency (QAA) for Higher Ed-ucation Subject Benchmark Statement for Business and Management (2019), while the overall aim of the full BA Tourism and Travel Management (including foundation year) is to deliver a contemporary and dynamic programme of study which provides students with the knowledge and skills inherent in the subject to prepare them for a career in business management by increasing their understanding of organisations, their management, the economy and the business environment.
The broad aims of the BA Tourism and Travel Management (including foundation year) are to:
· Orientate students to study at university level and provide them with an opportunity to develop their academic and practical skills in order to progress to further study;
· Introduce students to the context of business management and the concepts of dealing with customers.
· Enable students to explore and examine key concepts, principles and techniques that make businesses successful and efficient and to link the multi-disciplinary subjects of business man-agement coherently in the context of the business world.
· Develop student’s knowledge of the decision-making process, as well as the social, cultural and ethical environment in which businesses operate. Students are provided with opportunities to engage with leading edge themes of business management including sustainability, leader-ship, globalisation, entrepreneurship, innovation and corporate social responsibility.
· Develop students’ academic, intellectual and practical skills and promote the development of their ability to critically analyse, synthesise, and evaluate business management principles in a wide range of appropriate contexts. A central feature of this course is the development of stu-dents’ lifelong learning skills, including self-evaluation and reflection with the aim of placing students in the best position to make informed decisions about their future professional career.
With respect to the subject / industry, the BA Tourism and Travel Management (including foundation year) course aims to:
· Offer an intellectually stimulating, career-relevant and coherent programme, enabling students to develop a thorough understanding of theories, approaches and techniques relevant to pro-fessional practice in tourism, travel and destination management
· Develop a holistic appreciation of the sustainability, ethical management, developments in digi-tal media, including the role of marketing and communications, entrepreneurship, operational and strategic management in tourism and travel industries
· Provide comprehensive knowledge and understanding of the socio-cultural, economic, tech-nological, and political environment in which tourism destinations and industry operates P
· Enable and ease transformation of undergraduate students into independent learners, able re-searchers and industry-ready professionals
The degree is organised into four levels with specific aims, as follows:

Level 3 (foundation year) aims to orientate students to study at university level in preparation for fur-ther study, introduce them to business contexts and concepts and help them to develop both academ-ic and professional skills.

Level 4 aims to provide the underpinning theoretical principles and approaches inherent in the disci-plines of tourism, and it develops students’ critical, analytical, and self-reflection skills; it enhances the understanding of the events industry and its role within a wider leisure, tourism and business context and how these relate to society.

Level 5 deepens the student’s knowledge in each of the main subjects, such as managing, leading, marketing and decision-making. The aim is to develop their intellectual skills such as understanding and problem solving and to promote their ability to analyse, synthesise and critically evaluate business decisions; provide students with the theory and application of key concepts, approaches, techniques and skills suitable to the development of a professional career in tourism; foster an awareness of the social, cultural, economic and political environment in which the industry operates, and the strategic implications and broader social responsibilities that this environment generates.

Level 6 aims to utilise the skills and knowledge gained at previous levels and challenge students intel-lectually and promote independent learning through an individual research project; create graduates who possess the relevant specific skills needed in the industry upon their successful completion of the course.

Course learning outcomes

The University learning outcome that cuts across the entirety of the London Metropolitan Univer-sity provision, and thus, the BA (Hons) Tourism and Travel Management (including foundation year) is:

On completion of this course, students will be able to: demonstrate confidence, resilience, ambi-tion and creativity and will act as inclusive, collaborative and socially responsible professionals in their discipline (ULO)

The School has translated its mission statement into a set of learning objectives that translate into the lived experience of students and academics alike to produce the attributes differentiating GSBL graduates. Upon graduating with an honours degree in Tourism and Travel Management, students will typically:

1. Have the confidence needed to take leadership decisions in challenging situations (LO1).
2. Possess the necessary communication skills that will help them adopt a global and multi-cultural perspective in their professional context (LO2).
3. Be cognisant of the effects of the social and environmental effects of their decisions and will remain active citizens of the places they live and work (LO3).
4. Demonstrate application of creative thinking skills to practical problems, and possess the analytical and organizational skills to translate creative ideas to operational solutions (LO4)
5. Demonstrate an understanding of the concepts and characteristics of tourism as an area of academic and applied study (LO5), which includes:
- analyse and evaluate the concepts and characteristics of tourism as an area of aca-demic and applied study in relation to business, management and wider social science
- explain and challenge theories and concepts which are used to understand tourism in domestic and international contexts
- critique and challenge the definitions, nature and operations of tourism
- use a range of source material in investigating tourism
- critique and challenge the nature and characteristics of tourists and associated behav-iour characteristics
- demonstrate an awareness of the dynamic nature of tourism in contemporary socie-ties
- explain, assess and challenge theories of sustainability and ethics in the production and consumption of tourism
- evaluate the intercultural dimensions of tourism
- demonstrate an understanding of technology and media and how those influence and change tourism products, operations, processes and behaviours
- critique the stakeholder relationships involved in destination management, develop-ment, policy, governance and strategy
- demonstrate an awareness of security, safety, risk and crisis management on region-al, national and international scales
- evaluate the products, structure, operations and interactions within the tourism industry
- professionalising the tourism industry as both processes and structures, and profes-sional identity and business acumen in professional development).
6. Demonstrate understanding of the nature and characteristics of tourists (LO6), including
- explain the patterns and characteristics of tourism demand and the influences on such demand
- understand the ways in which tourists behave at destinations
- understand the cultural significance of tourism for tourists and societies.
7. Demonstrate an understanding of the products, structure of and interactions in the tourism industry (LO7), including:
- demonstrate an understanding of the structure, operation and organisation of the pub-lic, private and not-for-profit sectors and their activities
- evaluate the factors that influence the development of organisations operating in tour-ism
- analyse relations between consumers of tourism and the providers of tourism services
- analyse the role of government and policy makers in the development and manage-ment of destinations.
8. Demonstrate understanding of the relationships between tourism and the communities and environments in which it takes place (LO8), including:
- evaluate the contribution and impacts of tourism in social, economic, environmental, political, cultural and other terms
- understand and evaluate the approaches to managing the development of tourism through concepts of policy and planning
- appreciate the ethical issues associated with the operation and development of tour-ism
understand the issues and principles of sustainability and social responsibility in the context of tourism.

Assessment strategy

Following completion of the foundation year, the BA Tourism and Travel Management (including foundation year) prepares graduates for the challenges of working in the dynamic tourism industry.
Student learning is organised around direct contact time with the teaching team and directed learn-ing activities. In addition to formal learning activities, such as tutor led interactive sessions, lectures or tutor facilitated workshops. Students are expected to complement this with reading additional materials as directed, such as academic journal articles, press material and textbooks. A range of learning materials will be available via the University’s current VLE (WebLearn).

For each module, assessments are designed to address at least one or more course learning out-comes, which build student awareness, understanding and skills in the following areas:
· The factors affecting multinational business and how technological change, structural change, cultural and historical background influence the shape of these businesses
· The social, political and ethical dimensions within which international businesses operate
· The developments in the analysis of business organisation, structure and strategy
· The ability to carry out independent, scholarly research and investigation within the field, no-tably through lectures, seminars and tutorial workshops; seminars focus on problem-solving activities based on case studies; at Honours level students will carry out a piece of independ-ent work drawing upon their own research
· Self-awareness, problem solving, working with others, communication, self-management, leadership and decision-making skills
· High-level intellectual skills of analysis, synthesis and evaluation of concepts, ideas and theo-ries within the disciplines of business organisation and management – these transferable skills can be applied in the pursuit of a wide range of occupations relating to airline, airport and avi-ation management, or alternatively, post-graduate education

The above transferable skills are introduced and initially developed through compulsory modules at level 4 and via specific core modules at subsequent levels. The study of tourism and travel man-agement, its problem-solution processes and decision-making issues means that the core skills of communication, numeracy, information technology, self-management, interpersonal skills and the conduct of research are present in all the core modules on the course. Critical thinking is developed and stimulated throughout the whole curriculum at all levels of study and culminates in the final year Dissertation/Project/Consultancy module. The development of employability and professional practice skills throughout the course will enable students to record achievement and evidence of personal development planning (PDP) in their progress files.

Organised work experience, work based learning, sandwich year or year abroad

The Careers and Employability Team assists students in obtaining placements tailored to stu-dents’ needs and/or circumstances. Its service is targeted to support students before, during and after their placement. Placement preparation workshops or one-to-one interviews run during the year prior to the placement to provide advice and support on aspects such as CVs, job applica-tions, interview technique and job search strategies. Individual support is provided during the placement, complementing the role of academic placement supervisors, and reflection and de-briefing workshops are organised in the year following placement. Staff have contacts with em-ployers in many business sectors in the region and may also help arrange placements abroad.

Currently it is possible to undertake work placements or internships that are worth 15 credits dur-ing or outside term-time. Two modules are offered: ‘Learning Through Work’, which focuses on the learning experience in an employee position for a minimum of 5 weeks (or the equivalent of this part-time); and ‘Creating a Winning Business’ which applies to a taught learning experience where students develop a business plan. With respect to the latter the students who wish to pur-sue an entrepreneurial path may benefit from the university’s unique partnership with the Accel-erator, a business incubator.

The course includes the option to take a paid 30-credit Work Placement module at level 6 or sandwich year, that is, between levels 5 and 6 (subject to approval by the Careers and Employa-bility Team). As this extends the course to 5 years including the placement year, students must seek appropriate advice on funding implications.

Course specific regulations

There are no specified part-time structures for this course. Students on a part-time mode of study are required to take between 30 and 90 credits per academic year to complete the degree pro-gramme within the maximum time length allowed (8 years for a four-year course).
Programme planning is therefore agreed between the student and course team, in accordance with regulations on progression and completion.

Modules required for interim awards

PrepCert Tourism and Travel Management: 60 at level 3
PrepDip Tourism and Travel Management: 120 credits at level 3
CertHE Tourism and Travel Management: 120 credits at level 4
DipHE Tourism and Travel Management: 240 credits at level 5
BA (unclassified) Tourism and Travel Management: 300 credits at level 6 (excluding Pro-ject/Dissertation)
BA (Honours) Tourism and Travel Management: 360 credits at level 6 (including Pro-ject/Dissertation)

Arrangements for promoting reflective learning and personal development

Developing reflective practice in students is built into the curriculum, and two specific activities to support this are the introduction of Enhancement Weeks and Personal Development Planning (PDP), which are now an established part of the undergraduate programmes.

Enhancement weeks are scheduled to enable students to engage in broader course-based activi-ties. These include opportunities for reflective engagement with feedback, career preparation and employability development activities, conferences by and for students, and programme planning advice.

PDP is embedded in activities and assessments to encourage and emphasise reflection on learn-ing goals and outcomes, to plan ways to address students’ learning development needs and to capture their learning achievements. PDP on the course involve a variety of processes and for-mats as appropriate to the discipline (eg learning journals, e-portfolios, annotated sketchbooks, case books, skills audits, reflective commentaries, graduation statements).

For example, with regard to reflective learning, most core modules contain explicit statements concerning the practice and assessment of students’ reflective skills both individually and in groups. A wide range of the course modules also assess the student reflective practice through learning journals or logs contributing to personal development planning and career management. In this way, students will be encouraged to develop specific skills increasing their employability prospects by the end of the course.

Generic and transferable skills are integrated into the context of the tourism industry in a wide range of modules that are delivered centrally. Assessment is customised to focus on research and enterprise in sector-context, which enables the promotion of best practice, such as:
· Incorporation of a formative assessment task for most modules at each level
· Publication and communication of assessment criteria from the outset of module delivery
Provision of details on feedback, including timing and overall management at module and course levels

Professional Statutory and Regulatory Body (PSRB) accreditations & exemptions

You'll benefit from links to employers in the tourism and travel sector through membership of the Tourism Management Institute.

Career, employability and opportunities for continuing professional development

The university experience is designed to enhance and support the student’s professional career. Emphasis is both on developing skills relevant to the workplace and on learning the academic discipline. Employability in embedded at every level of the student’s journey from exposure to real business environment at the World Travel Market, via reflective exercises evaluating em-ployability skills and designing career plan, to professional workplace simulations, industry-relevant assessments and short- and long work placement modules.
The course team regularly consult the Tourism Management Institute (main UK professional body in the sector) to ensure that the curriculum is up-to-date and equips graduates with the knowledge and skills-set required by the industry. Over the past twenty years, many graduates have pursued rewarding careers in business, government and third sector tourism organisations, as destination managers and planners, managers in hospitality, transport, travel trade and visitor attractions, and in research and consultancy.
The interdisciplinary nature of tourism studies leaves the career options wide open to other busi-ness and management sectors, including events management, marketing, quality management and strategic management. It is also a very good foundation for further (postgraduate) studies.

Career opportunities

Our Tourism and Travel Management (including foundation year) BA (Hons) degree is a career-focused course designed to offer you the best possible prospects on graduation.

The course has previously propelled our graduates into a wide range of successful and rewarding careers. We’ve had graduates who have gone on to work in managerial roles with tour operators, in road, rail, sea and air transport and in research and consultancy.

Entry requirements

In addition to the University's standard entry requirements, you should have:

  • at least one A level (or a minimum of 32 UCAS points from an equivalent Level 3 qualification, eg BTEC Subsidiary/National/BTEC Extended Diploma)
  • English Language GCSE at grade C/4 or above (or equivalent)

Official use and codes

Approved to run from 2019/20 Specification version 1 Specification status Validated
Original validation date 22 Aug 2019 Last validation date 22 Aug 2019  
Sources of funding HE FUNDING COUNCIL FOR ENGLAND
JACS codes
Route code TTRMFY

Course Structure

Stage 1 Level 03 September start Offered

Code Module title Info Type Credits Location Period Day Time
BA3005 Using and Managing Data and Information Core 30 NORTH SPR+SUM WED AM
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MN3101 Development for Success in Business Core 30 NORTH SPR+SUM WED AM
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MN3102 The Context of Business Core 30 NORTH AUT+SPR MON PM
          NORTH AUT+SPR TUE PM
          NORTH SPR+SUM MON AM
MN3104 Orientation for Success in Higher Education Core 30 NORTH AUT+SPR MON PM
          NORTH AUT+SPR TUE PM
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Stage 1 Level 03 January start Offered

Code Module title Info Type Credits Location Period Day Time
BA3005 Using and Managing Data and Information Core 30 NORTH SPR+SUM WED PM
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MN3101 Development for Success in Business Core 30 NORTH SPR+SUM WED PM
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MN3102 The Context of Business Core 30 NORTH SPR+SUM MON AM
MN3104 Orientation for Success in Higher Education Core 30 NORTH SPR+SUM WED AM

Stage 2 Level 04 September start Offered

Code Module title Info Type Credits Location Period Day Time
FE4355 Understanding the Business and Economic Environ... Core 15 NORTH SPR MON AM
HR4052 Managing People in Organisations Core 15 NORTH SPR FRI AM
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LT4056 London's Visitor Economy Core 15 NORTH AUT WED AM
LT4057 Event Planning and Management Core 15 NORTH AUT WED PM
MC4061 Principles of Marketing Core 15 NORTH SPR MON PM
          NORTH SPR THU PM
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MC4062 Media Culture and Society Core 15 NORTH AUT MON AM
MN4063 Understanding and Managing Data Core 15 NORTH AUT FRI AM
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MN4W52 Learning Through Organisations (Professional Pr... Core 15 NORTH SPR TUE AM

Stage 3 Level 05 September start Offered

Code Module title Info Type Credits Location Period Day Time
LT5078 Sustainability, Business and Responsibility Core 15 NORTH SPR FRI AM
          NORTH SPR FRI PM
LT5090 Cities, Tourism and Eventfulness Core 15 NORTH AUT TUE AM
LT5091 Cultural Tourism Management Core 15 NORTH SPR TUE AM
LT5092 Managing visitors in the era of over-tourism Core 15 NORTH AUT TUE PM
FE5056 Problem Solving: Methods and Analysis Alt Core 15 NORTH SPR THU AM
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MN5070 The Practice of Consultancy Alt Core 15 NORTH AUT FRI AM
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MN5W50 Creating a Winning Business 1 Alt Core 15 NORTH AUT THU PM
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MN5W55 Learning through Work Alt Core 15 NORTH AUT FRI AM
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CA5058 Risk and Crisis Management Option 15 NORTH SPR TUE PM
LT5094 Field Trip Option 15 NORTH SPR TUE AM
MC5055 Digital Marketing Option 15 NORTH SPR MON AM
MC5074 Consumer PR and Media Relations Option 15 NORTH AUT TUE AM
MN5073 Developing Inclusive Organisations Option 15 NORTH AUT FRI AM
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MN5076 Fundamentals of Project Management Option 15 NORTH SPR FRI AM
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MN6W04 Professional Experience Year Placement Option 30 NORTH AUT+SPR NA  
OL0000 Open Language Programme Module Option 15 NORTH SPR NA  
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Stage 4 Level 06 September start Offered

Code Module title Info Type Credits Location Period Day Time
LT6086 Strategy in Tourism and Travel Core 15 NORTH AUT FRI AM
LT6091 Service Excellence for Creative industries Core 15 NORTH SPR TUE AM
LT6095 Tourism Destination Management Core 15 NORTH SPR TUE PM
MN6076 Leading Innovation Core 15 NORTH AUT TUE AM
FE6P04 Dissertation Alt Core 30 NORTH AUT+SPR TUE AM
MN6P05 Consultancy Project Alt Core 30 NORTH AUT+SPR WED PM
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LT6083 Event Sponsorship and Fundraising Option 15 NORTH AUT FRI AM
LT6089 Conference Management Option 15 NORTH SPR TUE PM
MC6091 Brand Management Option 15 NORTH SPR TUE AM
MC6093 Global Marketing and Sales in the Digital Age Option 15 NORTH AUT WED PM
MN6070 Social Marketing Option 15 NORTH AUT WED PM
          NORTH AUT WED AM
OL0000 Open Language Programme Module Option 15 NORTH SPR NA  
          NORTH AUT NA