PMMEDCON - MA Media and Communications
Course Specification
| Validation status | Validated | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Highest award | Master of Arts | Level | Masters | |||||||||
| Possible interim awards | Postgraduate Diploma, Postgraduate Certificate, Advanced Diploma in Professional Development | |||||||||||
| Total credits for course | 180 | |||||||||||
| Awarding institution | London Metropolitan University | |||||||||||
| Teaching institutions | London Metropolitan University | |||||||||||
| School | School of Computing and Digital Media | |||||||||||
| Subject Area | Creative Technologies and Digital Media | |||||||||||
| Attendance options |
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| Course leader | ||||||||||||
About the course and its strategy towards teaching and learning and towards blended learning/e-learning
This course offers the chance to gain an overview of the landscape of contemporary communications. The course is international in its focus, looking at media and communications globally, and from theoretical perspectives. It is for graduates who are looking for a career in media including film, television, radio and journalism, as well as those wanting a more 'commercial' career in public relations, business communications and publicity. The course is suited to students who are interested in the broad scope of media and communications, including marketing, branding and sales, as well as how electronic media such as television, film and computer-mediated social networks operate. Three core modules focus on globalization, communication theory and researching media and communications. Students also choose from a wide range of modules which offer the opportunity to specialize within the course as a whole, culminating in an MA dissertation.
Course structure:
The MA in Media and Communications follows a set pattern of 3 Cores, 3 Options and a triple-weighted Dissertation module.
Students will be required to choose 3 optional modules of which at least 2 must be designated options while one may be an electivemoduleselected from all level 7 modules in the University.
Course aims
1. to develop an academic understanding of the theories and principles that underpin topics in media and communications;
2. to foster a critical awareness of the role of media and communications in social, political, economic, cultural and international contexts;
3. to equip students with the necessary analytical skills to evaluate trends and developments in media and communications;
4. to provide a critical appreciation of research methodologies and their application to the study of media and communications;
5. to provide opportunities for postgraduate education which will benefit students from a wide and increasingly diverse range of national, international, academic and professional backgrounds.
Course learning outcomes
On completing the course, the student will be expected to:
1. understand the theories and principles that underpin media and communications;
2. be aware of the social, political and economic co-ordinates of media and communications;
3. acquire an understanding of the key contemporary developments in global media and communications.
More specifically:
Knowledge and understanding
By the end of this programme students should be able to:
- critically evaluate the uses and applications of media and communications
- determine the best ways to research and analyse media and communications
Cognitive/intellectual skills
By the end of this programme students should be able to:
- identify, critically analyse and apply appropriate research methods in the field of media and communications
- critically analyse current issues and anticipate future developments in media and communications
Key/transferable skills including employability and professional practice
By the end of the course the student is expected to be able to:
- communicate effectively – including oral and written communication – in professional media and communication environments
- demonstrate a broad knowledge of the composition of the international media, communications and creative industries
Subject-specific practical skills
By the end of this programme students should be able to:
- carry out research exercises in the sphere of media and communications, using appropriate methodologies;
- demonstrate a range of interpersonal, self-management and research skills relevant to media and communications;
- produce research proposals, assess marketing and public relations documents, understand media policy documents and perform close readings of media and communications texts
Course learning outcomes / Module cross reference
Knowledge and understanding
By the end of this programme students should be able to:
1. critically evaluate the uses and applications of media and communications
2. determine the best ways to research and analyse media and communications:
SM7086 Communication Theory
SM7088 Researching Media and
Communications
SM7P15 Mass Communication Dissertation
Cognitive/intellectual skills
By the end of this programme students should
be able to:
3. identify, critically analyse and apply
appropriate research methods in the field of
media and communications
4. critically analyse current issues and
anticipate future developments in media and
communications:
SM7088 Researching Media and
Communications
SM7094 Media Audiences and Research
SM7086 Communication Theory
SM7P15 Mass Communication Dissertation
SM7089 Globalisation
Key/transferable skills including employability and professional practice
By the end of the course the student is expected to be able to:
5. communicate effectively – including oral and written communication – in professional
media and communication environments
6. demonstrate a broad knowledge of the composition of the international media,
communications and creative industries:
SM7086 Communication Theory
SM7095 Political Communication
SM7089 Globalisation
Information Society
Subject-specific practical skills
By the end of this programme students should be able to:
7. carry out research exercises in the sphere
of media and communications, using
appropriate methodologies;
8. demonstrate a range of interpersonal, selfmanagement and research skills relevant to media and communications;
9. produce research proposals, assess marketing and public relations documents,
understand media policy documents and perform close readings of media and
communications texts:
SM7086 Communication Theory
SM7088 Researching Media and
Communications
SM7101 Advertising
SM7095 Political Communication
SM7089 Globalisation
SM7068 Information Society
SM7P15 Mass Communication Dissertation
SM7094 Media Audiences and Research
Principle QAA benchmark statements
Assessment strategy
Organised work experience, work based learning, sandwich year or year abroad
Course specific regulations
NA
Modules required for interim awards
PG Diploma in Media and Communications
Any combination of modules from the Course Structure Diagram - one of which must be from the core modules - to the value of 120 points.
PG Certificate in Media and Communications
Any combination of modules from the Course Structure Diagram - one of which must be from the core modules - to the value of 60 points
Career opportunities
MA Media and Communications graduates go on to careers in the broad range of media industries, including but not limited to broadcast production, pre- and post-production; marketing; direct marketing; advertising; sales; public relations and promotions; and associated areas of public services and charities as well as private and independent media companies. The course will equip students with the skills associated with strategy, planning and theory in the media and communication industries. Students may already be carrying out internships in the communications industries whilst sitting the course.
Entry requirements
Successful applicants will normally be expected to have:
- A good Honours degree or equivalent.
- If you have lower qualifications but substantial relevant work experience you are also encouraged to apply. You will be asked to provide a written portfolio summarising your work history and showing how it relates to the aims of the course.
To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.
Official use and codes
| Approved to run from | 2013/14 | Specification version | 1 | Specification status | Validated |
|---|---|---|---|---|---|
| Original validation date | 01 Sep 2013 | Last validation date | 03 Sep 2013 | ||
| Sources of funding | HE FUNDING COUNCIL FOR ENGLAND | ||||
| JACS codes | 100444 (media and communication studies): 100% | ||||
| Route code | MEDCON | ||||
Stage 1 Level 07 September start Not currently offered
| Code | Module title | Info | Type | Credits | Location | Period | Day | Time |
|---|---|---|---|---|---|---|---|---|
| SM7089 | Globalisation | Core | 20 | |||||
| SM7105 | Media and Communication Theory | Core | 20 | |||||
| SM7106 | Researching Media, Communication and the Creati... | Core | 20 | |||||
| SM7P01 | Media and Communication Dissertation | Core | 60 | |||||
| MC7037 | Brand Equity and Valuation | Option | 20 | |||||
| MC7044 | International Markets and Consumption | Option | 20 | |||||
| OEL067 | Advanced English for Masters Studies | Option | 20 | |||||
| SJ7035 | Feature Journalism | Option | 20 | |||||
| SJ7105 | Multimedia Journalism | Option | 20 | |||||
| SJ7W00 | Accredited Work-Based Learning in the School of... | Option | 20 | |||||
| SM7031 | Digital Video Production | Option | 20 | |||||
| SM7101 | Advertising | Option | 20 | |||||
| SM7103 | Digital Media Strategy and Consultancy | Option | 20 | |||||
| EL0000 | Elective | Option | 20 |
Stage 1 Level 07 January start Not currently offered
| Code | Module title | Info | Type | Credits | Location | Period | Day | Time |
|---|---|---|---|---|---|---|---|---|
| SM7089 | Globalisation | Core | 20 | |||||
| SM7105 | Media and Communication Theory | Core | 20 | |||||
| SM7106 | Researching Media, Communication and the Creati... | Core | 20 | |||||
| SM7P01 | Media and Communication Dissertation | Core | 60 | |||||
| MC7037 | Brand Equity and Valuation | Option | 20 | |||||
| MC7044 | International Markets and Consumption | Option | 20 | |||||
| OEL067 | Advanced English for Masters Studies | Option | 20 | |||||
| SJ7035 | Feature Journalism | Option | 20 | |||||
| SJ7105 | Multimedia Journalism | Option | 20 | |||||
| SJ7W00 | Accredited Work-Based Learning in the School of... | Option | 20 | |||||
| SM7031 | Digital Video Production | Option | 20 | |||||
| SM7101 | Advertising | Option | 20 | |||||
| SM7103 | Digital Media Strategy and Consultancy | Option | 20 | |||||
| EL0000 | Elective | Option | 20 |
