CC3003 - E-Business (2019/20)
|Module specification||Module approved to run in 2019/20, but may be subject to modification|
|Module level||Honours (06)|
|Credit rating for module||15|
|School||School of Computing and Digital Media|
|Running in 2019/20||No instances running in the year|
This module provides an in-depth knowledge of e-business models and processes. E-business opportunities in a variety of application contexts are introduced in terms of e-marketing, e-customer relationship management and e-procurement. Other areas covered include e-business strategy, supply chain management, security and also legal, ethical and global issues associated with the digital economy. The e-business environment and infrastructure are also discussed.
Prior learning requirements
Successful completion of the intermediate level within the Faculty of Computing.
The principal graduate attributes focused on in the core module are A1 A2 and A3.
This core module :
· Provides a comprehensive understanding of the characteristics of the digital economy [A2]
· Provides an in-depth knowledge of key areas of e-business that enables the development of
business processes for enterprise integration in the competitive globalisation setting [A3]
The major topics of study for this module are:
Review of the Internet structure
- Internet, intranet and extranet
- Client-server and peer-peer models
- Middleware and N-tier structure
- E-Business Strategy
- Products and processes
- E-business models and infrastructure
- E-payment and e-security
· E-customer relationship management
· Internet marketing
· Legal, ethical, social and global issues
· E-business and m-business case studies
Learning and teaching
Formal lectures introduce topics. Lecture material is made available on-line via Weblearn. Guest lecturers will be invited to present talks on areas of their expertise which are also
specific topics in the syllabus. As part of tutorial work, students are asked to read and critique specific journal articles/ case studies. This work will complement the coursework assigned. Periodic feedback is provided as the work progresses from one milestone to the next. Weekly case studies are used to reinforce and further explore e-business strategies, models and issues.
On successful completion of this module, students will:
1. be able to assess the e-business opportunities in a variety of application contexts [A2}
2. have skills to develop effective e-business strategies for the delivery of products and services
3. be able to perform critical analysis of technology trends in e-business and be aware of innovative solutions to meet organisational challenges [A1, A3]
- Coursework (60%): an in-depth individual report on a specified case study. Relates to learning outcomes 1, 2 and 3.
Timing of assessment:
- The coursework specification is published in week 2. The final report is submitted in week 11
Unseen examination (40%) (2 hours). The exam relates to Learning outcomes 1, 2 and 3.
-Chaffey, D. 2009. E-Business and E-Commerce Management – Strategy, Implementation and Practice, 4th Edition, Prentice-Hall.
-Schneider, G. 2011. E-Business, 9th Edition, Cengage Learning
-Papazoglou, M and Ribbers, P.M.A.2006. E-Business, Organizational and Technical Foundations, Sussex: John Wiley and Sons Ltd.
-Chen, S. 2005.Strategic Management of e-Business. Sussex: John Wiley and Sons Ltd.