module specification

This module will introduce image creation placing it within the wider context of graphic design and photography. The module will explore a range of photo composite approaches along with vector-based drawing techniques for inclusion in a digital portfolio. It will first develop the skills needed for creative image manipulation ranging from retouching of photographs to building complex multi-photo montages through image layering, masking and application of filters. The second phase of the module will then cover vector-based image creation with a bias for corporate branding and will consider where photo manipulation and vector-based imaging cross-over and diverge. Subjects common to both disciplines such as typography, colour trends and output formats will be put into context relative to industry requirements. These techniques will develop the student’s understanding of both theoretical and practical issues of the processes of image creation and manipulation. It will also give context as to why these techniques are relevant and how they are used in industry.

This core module aims to:
• Introduce visual imaging techniques.
• Introduce students to the potential of conveying ideas using images and graphics.
• Understand the moral and ethical issues of manipulating imagery.
• Create and manipulate images for a range of media formats.
• Develop vector-based designs with a consideration to corporate identities.
• Understand and apply the principles of corporate branding.
• Create a range of photo composite and vector-based material for a digital portfolio.

An indicative programme of study covers the following:

• Visual language – history of image manipulation to current industry needs
• Ethics and morality of image manipulation
• Visual aesthetics
• Image retouching methods
• Layering and Montage techniques
• Semiotics
• Corporate logo and branding
• Vector graphics
• Logo design
• Target audiences and their requirements
• Typography
• Colour palettes and their use
• How to present your ideas
• Formats and formatting
• Industry requirements and standards

This module will be delivered through a combination of modes of delivery, including formal lectures, seminars, workshops, and individual coursework. The mixed-mode module delivery will be used to encourage a supportive environment for individual and peer-group learning. A blended learning strategy will be employed to enhance the learning experience, facilitate communication between students and tutors and develop collaboration among students. The Virtual Learning Environment (VLE: Weblearn) will be used as a platform to support online activities including evaluation of online resources, access to materials and electronic reading packs. The VLE will also be used to facilitate assessment and related feedback, as well as a tool to integrate useful online learning materials provided by research institutions, academic publications, professional organisations, and other relevant sources.

On successful completion of this module students will be able to:
●    Evaluate appropriate technical strategies to prepare an image/graphic/logo for a range of media formats (LO1).

●    Analyse the appropriate style and visual language in developing digital images and graphics for the context within which they will be used (LO2).

●    Apply a wide range of techniques for digital image manipulation and document layout to create a design portfolio (LO3).

●    Understand wider context of image creation and digital media design in specific industries (LO4).

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