module specification

This module introduces you to discipline-specific ways of working in the research, design development, realisation and delivery of visual communication projects.

You will respond to briefs, generating and developing ideas through basic research methods for graphic designers and illustrator-animators, followed by conceptual and material design and development processes. You will be expected to respond flexibly to related issues that may be discovered through the research undertaken, producing digital and physical outcomes that will use standard industry conventions and techniques. The project proposals will be evaluated in relation to the briefs set and the context as revealed by the research and development process.

The module is supported by the accompanying module DN3003 Visual Communication: Industry and Context which will deliver the specific techniques and contextual understanding that professional practice requires.

You will be expected to accept and demonstrate responsibility in relation to your ideas, your management of the project process and to reflect on and evaluate your progress. Through this process, you will begin to understand your interests and abilities in the field, so that your progression to Level 4 modules after semester 1 is accompanied by confidence and self-direction.

Co-requisite: DN3003 Visual Communication: Industry and Context
Available for Study Abroad? NO

The syllabus covers basic skills and key concepts in visual communication providing an overview of subject-specific methods and approaches.

Skills and design development will be taught through a series of workshops and lectures. You will be taught skills and methods that you can use independently in order to enable self-directed study.

The Introduction to Visual Communication: Practice module is closely aligned with and complementary to the Visual Communication: Industry and Context module.

Key Areas:

• investigation through contextual research (LO1);
• understanding concept development (LO3);
• testing and experimentation to develop ideas working towards a design proposal (LO1, LO2, LO3);
• description, evaluation and critical reflection through sketchbook and portfolio (LO2,4);
• developing a portfolio of project work (LO3, LO4).

Scheduled teaching provides the guidance and foundation to ensure that independent study is effective in addressing the module’s learning outcomes and assessment tasks.

In-class activity makes use of varied student-centred approaches such as active, flipped and blended learning, so that a range of learning strategies is deployed, and individual learning styles are accommodated. Information is provided through a range of means and sources to minimise and remove barriers to successful progress through the module. The course team seeks to embed the University’s Education for Social Justice Framework in fostering learning that is enjoyable, accessible, relevant and that takes account of the social and cultural context and capital of its students.

Activities foster peer-to-peer community building and support for learning. Reflective learning is promoted through interim formative feedback points that ask students to reflect on their progress, receive help where they identify the opportunity for improvement in learning strategies and outcomes and make recommendations to themselves for future development. Throughout the module, students build a body of work, including written reflections on progress and achievement.

The School’s programme of employability events and embedded work-based learning within the curriculum supports students’ personal and career development planning. Through these initiatives, students are increasingly able, as they progress from year to year, to understand the professional environment of their disciplines, the various opportunities available to them, and how to shape their learning according to their ambitions.

When not attending timetabled sessions, you will be expected to continue learning independently through self-study. This typically will involve reading books and journal articles, going to galleries and exhibitions, working on individual and group projects, undertaking preparing project work and presentations, and preparing for deadlines. Your independent learning is supported by a range of excellent facilities including online resources, the library and Weblearn and Linkedin Learning, the online learning platform.

On successful completion of the module, to the standard expected at Level 3, you will be able to:

Knowledge and Understanding

1. gather information in order to explore, analyse and describe visual communication outputs to enable a sound understanding of set briefs and design choices available;

Subject-Specific Skills

2. show growing confidence and ability in discipline specific formats, analogue and digital media, materials, processes and techniques;

Cognitive Intellectual Abilities

3. analyse information gathered and relate understanding to the brief set, communicating a viable project proposal;

Professionalism and Values

4. manage the project process exercising self- and time management, awareness of your own capabilities and ability to plan self-development.

Assessment for the module involves the submission of a portfolio of work as detailed in the brief set. All learning outcomes are assessed within the portfolio. Work presented must be carefully organised and labelled to indicate and describe the project’s development and outcomes.

The portfolio will include a body of development work, finalised physical and/ or digital work, sketchbooks, and critical self-reflective documents.

Students must attend and engage with all timetabled studio and workshop sessions and tasks set both in-class and as self-study.

https://rl.talis.com/3/londonmet/lists/D2318742-3906-4A05-751E-811E70836FBC.html?lang=en&login=1

Journals:
Creative Review
Eye Magazine
Varoom
Printed Pages

Websites:
linkedinlearning.com
eyeondesign.aiga.org
creativereview.co.uk
itsnicethat.com
theaoi.com/varoom
lectureinprogress.com
creativeboom.com/