module specification

GI5062 - Media and Culture (2024/25)

Module specification Module approved to run in 2024/25
Module title Media and Culture
Module level Intermediate (05)
Credit rating for module 15
School School of Social Sciences and Professions
Total study hours 150
45 hours Scheduled learning & teaching activities
105 hours Guided independent study
Assessment components
Type Weighting Qualifying mark Description
Coursework 60%   Essay
Seminar 40%   Seminar assessment
Running in 2024/25

(Please note that module timeslots are subject to change)
No instances running in the year

Module summary

• This module will critically examine the democratic role of the mass media, audio-visual and communications services in contemporary national political environments. 
• To consider whether the media has a democratic purpose in disseminating free information through plurality and diversity.
• To assess the political economy of media institutions, the public policy questions concerning their development and status, and the impact of the new forms of communication and information transfer.
• To consider how political messages are communicated by political elites to the public during elections and periods of government.
• To consider how political issues are represented through the news media and popular fictions.

Prior learning requirements



The Media and Democracy:  The media as a ‘Fourth Estate’. LO1, LO3

The Political Economy of the Media: Technological reform; Corporate growth; new delivery systems; the Internet, Web 2.0 and the social media; public regulation of  converging communications. LO1, LO2, LO3

Political Communication in Liberal Democracies: Propaganda; Modern Election Campaigns; Spin Doctoring and News control; the decentralisation of political communications and rise of social networks. LO1, LO2, LO3

Cultural Politics in the Media, Film and Communications arena:  Ideology, identities and meaning; News bias and production; Celebrity Politics; the representation of politics and ideologies in popular fictions. LO1, LO2, LO3

Balance of independent study and scheduled teaching activity

The module’s learning and teaching strategy includes traditional methods: face-to-face teaching via lectures and seminars. It will include blended learning through the University Weblearn system in which the syllabus, lecture notes, web-links and specific readings will be made available.

The University recognises the importance of attendance in enabling students to achieve success in their studies and fulfil their learning potential. Under University Regulations, students are required to attend all scheduled activities for all the modules on their programme of studies. This includes all lectures, workshops, tutorials and seminars.

Students will be required to engage in self-directed learning with reference to preparation for seminar work and will be responsible for keeping abreast of the weekly reading. Opportunities within class time and tutorials will be made for reflective learning.  

An invited representative from the media industries will provide information about opportunities in the audio-visual sector and this will aid students in terms of their employability.

Learning outcomes

At the end of this module students will be able:

1. To critically assess the role of the media and information services in enhancing or eroding the democratic process with reference to the syllabus.

2. To apply their resulting analytical expertise to write and comment with authority on the subject media and culture for assessment purposes.

3. To develop effective transferable skills in writing, the presentation of ideas, time management and competence in defining academic analysis in a logical and coherent manner to demonstrate degree progression.


Identify core and additional reading
Liaise with Library Services to confirm availability of on-line licenses in academic year

Where possible, the most current version of reading materials is used during the delivery of this module.  Comprehensive reading lists are provided to students in their handbooks.  Reading Lists will be updated annually.


Curran, J. and J.Seaton, 2009:  Power without Responsibility.London: Routledge (Seventh edition
Kuhn, R. 2007: Politics and the Media in Britain. Basingstoke, New York: Palgrave Macmillan.
Lilleker, D. 2006: Key Concepts in Political Communication. London, Thousand Oaks, New Delhi: Sage Publications.
Louw, P.E. 2005: The Media and Political Process. London, Thousand Oaks, New Delhi: Sage
Savingy, H. 2017. Political Communication: A critical introduction. Basingstoke: Palgrave Macmillan
Scott, I. 2011: American Politics in Hollywood Film. Second Edition. Edinburgh: Edinburgh
University Press.
Street, J. 2010: Mass Media, Politics and Democracy. Basingstoke: Palgrave Macmillan (Second

Additional Readings:

Habermas, J. 2015:The structural transformation of the public sphere: An inquiry into a category of bourgeois society. Cambridge, United Kingdom: Polity Press.

Iosifidis, P., & Wheeler, M. 2016:Public spheres and mediated social networks in the western context and beyond: 2016. United Kingdom: Palgrave Macmillan.

Wheeler, M. 2006: Hollywood: Politics and Society. London: British Film Institute.

Wheeler, M. 2013: Celebrity Politics.: Image and Identity in Modern Political Communications Cambridge: Polity


Media Culture and Society
European Journal of Communications
International Journal of Press/Politics
International Journal of Digital Television


The British Broadcasting Corporation:
The Guardian:       
The Financial Times:
The Campaign for Press and
Broadcasting Freedom:
Hansard Society: