module specification

GI5062 - Media and Culture (2017/18)

Module specification Module approved to run in 2017/18
Module title Media and Culture
Module level Intermediate (05)
Credit rating for module 15
School School of Social Sciences
Total study hours 150
45 hours Scheduled learning & teaching activities
105 hours Guided independent study
Assessment components
Type Weighting Qualifying mark Description
Coursework 60%   Essay
Seminar 40%   Seminar assessment
Running in 2017/18
Period Campus Day Time Module Leader
Autumn semester North Tuesday Morning

Module summary

This module will critically examine the democratic role of the mass media, audio-visual and communications services in contemporary national political environments.

Please note: This module supersedes GI2042/GI3027

Module aims

  • To consider whether the media has a democratic purpose in disseminating free information through plurality and diversity.
  • To assess the political economy of media institutions, the public policy questions concerning their development and status, and the impact of the new forms of communication and information transfer.
  • To consider how political messages are communicated by political elites to the public during elections and periods of government.
  • To consider how political issues are represented through the news media and popular fictions.


The Media and Democracy:  The media as a ‘Fourth Estate’.

The Political Economy of the Media: Technological reform; Corporate growth; new delivery systems; the Internet, Web 2.0 and the social media; public regulation of  converging communications.

Political Communication in Liberal Democracies: Propaganda; Modern Election Campaigns; Spin Doctoring and News control; the decentralisation of political communications and rise of social networks.

Cultural Politics in the Media, Film and Communications arena:  Ideology, identities and meaning; News bias and production; Celebrity Politics; the representation of politics and ideologies in popular fictions.

Learning and teaching

The module’s learning and teaching strategy includes traditional methods: face-to-face teaching via lectures and seminars. It will include blended learning through the University Blackboard system in which the syllabus, lecture notes, web-links and specific readings will be made available.

Learning outcomes

At the end of this module students will be able:

  • To critically assess the role of the media and information services in enhancing or eroding the democratic process.
  • To understand the reforms which are occurring in the political economy of the communications industries.
  • To possess a firm grasp of national public relations and marketing techniques in the utilisation of modern political communications strategies.
  • To understand how cultural and political practices have been defined by a range of media representation

Students will develop effective transferable skills in writing, the presentation of ideas, time management and competence in defining academic analysis in a logical and coherent manner.

Assessment strategy

The assessment will be conducted through:
An essay of 2500 words with summative feedback. Title to be provided by tutor.
Weekly seminar assessment. 


Kuhn, R. 2007: Politics and the Media in Britain. Basingstoke, New York: Palgrave Macmillan.
Lilleker, D. 2006: Key Concepts in Political Communication. London, Thousand Oaks, New Delhi:
Sage Publications.
Louw, P.E. 2005: The Media and Political Process. London, Thousand Oaks, New Delhi: Sage
Scott, I. 2011: American Politics in Hollywood Film. Second Edition. Edinburgh: Edinburgh
University Press.
Street, J. 2010: Mass Media, Politics and Democracy. Basingstoke: Palgrave Macmillan (Second
Wheeler, M. 1997: Politics and the Mass Media. Oxford: Blackwells.
Wheeler, M. 2006: Hollywood: Politics and Society. London: British Film Institute.
The British Broadcasting Corporation:
The Guardian:
The Financial Times:
The Campaign for Press and
Broadcasting Freedom:
Hansard Society:
Academy of Motion Pictures and Sciences: