module specification

GI6007A - Public Diplomacy and Global Communication (2024/25)

Module specification Module approved to run in 2024/25
Module title Public Diplomacy and Global Communication
Module level Honours (06)
Credit rating for module 15
School School of Social Sciences and Professions
Total study hours 150
30 hours Scheduled learning & teaching activities
120 hours Guided independent study
Assessment components
Type Weighting Qualifying mark Description
Coursework 100%   2,500 word Essay
Running in 2024/25

(Please note that module timeslots are subject to change)
Period Campus Day Time Module Leader
Autumn semester North Monday Afternoon

Module summary

The module has the following aims:
1. To explore the public diplomacy strategies and techniques employed by states and other actors in the international system;
2. To analyse the nature of contemporary international political communications;
3. To survey the role of the media and the information society in contemporary world politics;
4. To examine the role of non-state actors, such as celebrities, in global political communication.

Prior learning requirements

GI5005;GI5006; GI5062


Exploring public diplomacy, strategic communications and propaganda; the evolving nature of international political communication; the media and information society’s role in representing diplomacy and conflict; the setting of the media and communications agenda by states, international organisations and NGOs; celebrity diplomacy and goodwill ambassadors; the challenges of public diplomacy after 9/11. LO1,LO2,LO3

Balance of independent study and scheduled teaching activity

Teaching will comprise weekly lectures and seminars. The seminar will involve small group discussions, debates and group work. The module makes extensive use of blended learning, with full use of the dedicated WebLearn site for the module.
Reflective and independent learning will be encouraged through the regular interactive lectures and seminar discussions. Students will be required to attend all classes, to engage in the set activities, to prepare in advance by attempting assigned readings, to complete coursework ahead of deadlines, to access markers’ comments on their work and act on the feedback they receive.

Learning outcomes

List and number the learning outcomes.
Learning outcomes must be constructively aligned to demonstrate:
• Appropriateness to the Level of the module
• Attribution to the indicative syllabus
• Attribution to the assessment items

NOTE:.please consider what is the appropriate number of LOs for a module at this level and with this credit rating.

On successful completion of this module students will be able to:
1. Evaluate the major theories and concepts with reference to global political communication from the perspectives of public diplomacy.
2. Employ such analytical expertise to write and comment with authority on assessed essay topics concerning international communication.
3. Establish appropriate writing skills to define academic analysis in a logical and coherent manner for degree progression.


Identify core and additional reading
Liaise with Library Services to confirm availability of on-line licenses in academic year

Where possible, the most current version of reading materials is used during the delivery of this module.  Comprehensive reading lists are provided to students in their handbooks.  Reading Lists will be updated annually.


Alleyne, M. D. (2003) Global Lies? Propaganda, the UN and the World Order. Houndmills, Basingstoke: Palgrave Macmillan
Cooper, A. F. (2008) Celebrity Diplomacy. Boulder, CO: Paradigm
Constantinou, C., Kerr, P. and Sharp, P. (eds) (2016), The SAGE Handbook of Diplomacy. London: SAGE.
Copeland, D. and Potter, E.H. (2008) ‘Public Diplomacy and Conflict Zones: Military Information Operations Meet Political Counter-Insurgency.’ The Hague Journal of Diplomacy, Vol. 3, No. 3
Cowan, G. and Cull, N. (eds) (2008) Public Diplomacy in a Changing World. London: SAGE
Cull, N. (2012) The Decline and Fall of the United States Information Agency: American Public Diplomacy, 1989-2001. Houndmills, Basingstoke: Palgrave Macmillan
Curtis, S. and Jaine, C. (2012) ‘Public Diplomacy at Home in the UK: Engaging Diasporas and Preventing Terrorism’, The Hague Journal of Diplomacy, Vol. 7, No. 4
Herman, E. S. and Chomsky, N. (1988) Manufacturing Consent. New York: Pantheon Books
Iosifidis, P., & Wheeler, M. (2016) Public Spheres and Mediated Social Networks in the Western Context and Beyond. Houndmills, Basingstoke: Palgrave Macmillan
Leonard, M. (2002) Public Diplomacy. London: Foreign Policy Centre
Melissen, J. (ed.) (2005) The New Public Diplomacy. Houndmills, Basingstoke: Palgrave Macmillan
Pamment, J. (2016) British Public Diplomacy and Soft Power: Diplomatic Influence and the Digital Revolution. Houndmills, Basingstoke: Palgrave Macmillan
Pigman, G. and A. Deos (2008) ‘Consuls for Hire: Private Actors, Public Diplomacy.’ Place Branding and Public Diplomacy, Vol. 4, No. 1
Rugh, W. A. (2014) Front Line Public Diplomacy: How US Embassies Communicate with Foreign Publics. Houndmills, Basingstoke: Palgrave Macmillan
Snow, N. and P. Taylor (eds) (2009) The Routledge Public Diplomacy Handbook. London: Routledge
Taylor, P. M. (1997) Global Communications: International Affairs and the Media since 1945. London: Routledge
Tsaliki, L., Huliaras, A. and Frangonikolopoulos, C.A. (eds) (2011) Transnational Celebrity Activism in Global Politics Changing the World? Bristol: Intellect
USC Center on Public Diplomacy:
Wheeler, M. (2011) ‘Celebrity Diplomacy: United Nations’ Goodwill Ambassadors and Messengers of Peace.’ Celebrity Studies, Vol. 2, No. 1.
Wheeler, M. (2013) Celebrity Politics: Image and Identity in Modern Political Communications.Cambridge: Polity