GI7003 - Strategic Planning and Change Management (2017/18)
|Module specification||Module approved to run in 2017/18|
|Module title||Strategic Planning and Change Management|
|Module level||Masters (07)|
|Credit rating for module||20|
|School||School of Social Professions|
|Total study hours||172|
|Running in 2017/18||
This module introduces students to the concept of public service strategies and how they relate to the public policy making process. It requires you to focus on the strategy making process in an organisation of your choice. An introduction to concepts of strategy, administration and management is followed by an analysis of contexts, core values, problem identification, options analysis, models of decision-making, and implementation. Strategies of, and management of change are a key focus. The evaluation of the success of strategic decisions and an appraisal of ethical issues arising are also considered.
Prior learning requirements
This module aims to introduce students to the concept of public services strategy and to develop their understanding of the strategy process in the public sector context. It also aims to develop core skills linked to the strategy and decision making process in the public and non-profit sectors.
The modules learning objectives are:
• to introduce the concepts of strategy and change;
• to promote an awareness of current developments in strategy and policy making
• to demonstrate their importance in the local contexts that students have experience of.
Teaching block 1: Introductory concepts
Strategy and Policy
Public Sector Leadership
Teaching block 2: Appraising the environment and setting direction
Environmental appraisal techniques: SWOT, PEST, Scenario Planning
Option Analysis Decision theory
Setting direction: Challenges and opportunities in the public sector context
Teaching Block 3: Changing Public Services:
Implementing in local contexts
Strategies for change
Learning organisations and learning societies
Evaluation and review
Learning and teaching
This module will be delivered through a series of lectures and workshops. Emphasis will be placed on active learning using student centred methodologies to enable students to relate material on strategy to their local contexts.
In addition to the series of weekly lectures, there is a programme of workshops, guest-speaker sessions and individual and group directed research. It is essential that you prepare for these in advance.
We are interested in what you think about the module. Of course, you can tell us what you think as the module is being delivered. You will also be given a module feedback form at the end of the module.
By the end of the module, students should be able to:
· apply differing concepts of strategy to the management of public services;
· evaluate strategic management techniques in local public service contexts;
· evaluate the significance of change in and for public service organisations and plan change strategies.
Assignment 1: BUSINESS COMMUNICATION - Environmental scanning in strategic processes
The assignment requires you to select, justify demonstrate a strategic management technique appropriate to a specified organisational problem, and to evaluate the technique’s usefulness to the strategic review process.
Format: Business report to head of
Word length: in the region of 2,000 words.
Key dates for submission: Friday of Week 10
Assignment 2: STRATEGY REPORT - Change management
This assignment requires you to assess drivers and resistors for change and develop a change strategy. Your response will be in the form of a professional assessment with an accompanying action plan.
Word length: in the region of 3,000 words
Key dates for submission: Friday of Week 14
Osborne SP and Brown, K (2005) Managing Change and Innovation in Public Service Organisations , Routledge: London
Mintzberg, H, JB Quinn and S Ghoshal (1998) The strategy process European edn. Financial Times Prentice Hall.
Bryson, JM (2011) Strategic planning for public and non-profit organizations(4th ed). - Jossey-Bass: San Francisco
Ferlie, E, Lynn, L and Pollitt, C. (2005) The Oxford handbook of Public Management, OUP: Oxford
Pettigrew, A., Thomas, H. and Whittington, R. (2010) Handbook of Strategy and Management, Sage:London
Gill, R. (2011) Theory and Practice of Leadership, Sage: London
Johnson, G and Scholes, K (2001) Exploring public sector strategy, Financial Times Prentice Hall
Flynn N (2012) Public Sector Management (6th edn) Sage: London
Knill, C, and Tosun, J. (2012) Public Policy. A New Introduction, Palgrave Macmillan: Basingstoke
Hughes OE (2003) Public Management and Administration: an introduction Palgrave Macmillan: Basingstoke