module specification

IF3065 - Media Theory and Practice (2017/18)

Module specification Module approved to run in 2017/18
Module title Media Theory and Practice
Module level Foundation (03)
Credit rating for module 15
School School of Social Professions
Total study hours 150
100 hours Guided independent study
50 hours Scheduled learning & teaching activities
Assessment components
Type Weighting Qualifying mark Description
Coursework 50%   Project-based Presentation:
Coursework 50%   Critical Report:
Running in 2017/18
Period Campus Day Time Module Leader
Spring semester North Wednesday Afternoon

Module summary

This module examines media and culture in both a theoretical and practical way. It familiarises students with theories of culture and communication, media institutions and ideas around identity and representation. It does this within both a national and global context. The practical aspect of this module enables students to extend the theoretical content of the course in a creative and personal way. Students will thus apply ideas from a variety of media disciplines to the contemporary digital world.

Module aims

The attributes focused on in this module are:

• To introduce students to theories of media communications and culture
• To expose students to the development of media institutions in a national and global context
• To discuss concepts of identity and representation and its relationship to the formation of media audiences
• To integrate the conceptual and theoretical aspects of the course in a practical, project-based work, which extends the student’s knowledge of media in the contemporary digital world.


The first part of the module will focus on key critical and theoretical debates in mass communications.
The second part of the course will focus on practical project-based work.

Learning and teaching

Teaching methods include formal lectures, seminar discussion, screenings, tutorials and project-based workshops. Students are expected to attend lectures and seminars, participate in discussions.
In addition to guided reading, students are expected to read and use variety of sources -primary and secondary, and use seminars and tutorials to raise issues, questions and seek feedback from the tutor. They are expected to engage in practical work both within the workshop periods and in their own personal time.

Learning outcomes

On successful completion of this module students will be able to:
• Have an understanding of the key features of media communications and culture;
• Have an understanding of applying theoretical issues to case studies within media and communications industries;
• Be able to write critically about debates in contemporary media communications;
• Have produced a relevant piece of practical work which engages critical media debates in a creative way within a digital context

Assessment strategy

This is a foundation level module with assessment tools appropriate to this level. Through the critical report, the students will be provided with the opportunity to demonstrate learning outcomes 1, 2 and 3.

In the practical, project-based work, the students will have the opportunity to demonstrate learning outcomes 1 and 4.
Students may pass on aggregate.


• Gill Branston  G & Stafford  R(2010) The Media Student’s Book  5th Edition  London, Routledge,

• Briggs, A & Burke, P (2009) A Social History of the Media (3rd edition), Polity Press
Castells, M (2012) Networks of outrage and hope : social movements in the Internet age, Polity Press

• Curran J (2010) Power Without Responsibility (7th edition) Routledge
• Hodkinson, Paul (2011) Media, Culture and Society – An Introduction, London: Sage

• Fiske J (2011), Introduction to Communication Studies (3rd Edition), Routledge

• McQuail, D (2010) McQuail’s Mass Communications Theory (6th edition), London: Sage.