module specification

LT3158 - Structure of the Travel and Tourism Industry (2017/18)

Module specification Module approved to run in 2017/18, but may be subject to modification
Module title Structure of the Travel and Tourism Industry
Module level Foundation (03)
Credit rating for module 15
School Franchised Course at City and Islington
Assessment components
Type Weighting Qualifying mark Description
Coursework 100%   Coursework
Running in 2017/18 No instances running in the year

Module summary

A module delivering a general understanding of the travel and tourism industry within the United Kingdom and its segmented areas including hospitality, travel and tourism.

Prior learning requirements

None

Module aims

This module aims to provide students with an understanding of the different sectors involved in the travel and tourism industry. It focuses on the range of producers in the travel and tourism industry and shows their interaction with wholesalers and retailers. This includes an overview of visitor attractions. Furthermore, the module aims to give students an insight into the planning process for tourism developments.

Syllabus

• Current industry definitions
• Classification of industry sectors (including visitor attractions)
• Chain of distribution
• Integration
• Tourism planning process
• Development of the hospitality sector
• Range and roles of accommodation providers
• Range and roles of catering outlets
• Quality assurance schemes
• Current trends in the hospitality sector
• Develop of the transport sector
• Range and roles of transport operators
• Current trends in the transport sector
• Development of travel sector
• Range and roles of different types of tour operators
• Range and roles of different types of travel agents
• Current trends in the travel sector

Learning and teaching

A practical, hands-on approach to learning should be adopted in this module. The emphasis should be on learning-by-doing. Terminology and underpinning knowledge should be introduced in a practical context contingent on which particular sector of the travel and tourism industry.
It should be possible for each student to select an area of the sector that interests them most and use this as the context for their final submission as agreed with their lecturer. Throughout the learning will be supported by a lecture and workshop programme that is designed to enable students to examine key issues within the travel and tourism industry. 
There will be a mixed programme to include:
• Lectures
• Interactive workshops: collaborative problem-based learning
• Observation/field trips
• WebLearn, video materials & other online educational content

Blended learning:  This module will engage a variety of approaches to teaching and learning including Blogs, e-journals, podcasts and multimedia. ProMonitor and Moodle and or WebLearn will be used as an interactive mechanism between students and tutors, for example, to direct students to particular readings or to provide news about the module or the module content. It will also be used for the timely provision of generic feedback following formative assessment.

Learning outcomes

On successful completion of this module students will be able to:

1. Explain the structure of and planning for the travel and tourism industry.
2. Investigate the hospitality sector and its development including accommodation providers, catering outlets within the United Kingdom and their associated quality assurance schemes and changing trends.
3. Demonstrate an understanding of the history of transport development in the UK and its impact on the growth of the tourism industry, as well as current and recent trends in transport.
4. Investigate the travel sector and its development through tour operations, travel vendors and changing trends.

Assessment strategy

The module should aggregate all the individual outcomes to form an integrated project. The project could be tackled in constituent parts with each outcome forming part of the final submission. Outcome 1 would form the introductory section of the investigation report to give insight into to the structure and planning of the industry including definitions, categories and diagrams to convey the interaction and interdependence of the various industry components. The second, third and fourth outcome can be integrated to give the student the opportunity to provide an integrated solution to the analysis of the structure of the travel and tourism sector.

Bibliography

Essential Reading
Stewart S. and Smith J. (2014). Cambridge International AS and A Level Travel and Tourism. Cambridge University Press

Supplementary Reading
Buhalis, D, 2005. Tourism Business Frontiers (Tourism Futures). Routledge.