LT4057 - Event Planning and Management (2021/22)
|Module specification||Module approved to run in 2021/22|
|Module title||Event Planning and Management|
|Module level||Certificate (04)|
|Credit rating for module||15|
|School||Guildhall School of Business and Law|
|Total study hours||150|
|Running in 2021/22||
Events Planning and Management will help students to develop their knowledge and understanding of the processes involved in event planning and management, through academic reading, case studies and practical experience. Where possible, the module will also offer students the opportunity to either work, plan, or run an actual event (e.g. student union activities, university student ambassador, music, business, arts, cultural, and so on).
Aims of the module:
1. To equip students with the knowledge and skills necessary to research, plan, design and implement a range of event types in diverse settings.
2. To develop student knowledge/ability to apply key events management (and marketing) principles and theories to real world professional industry contexts - through either-or, working, planning, running/organising a live event.
3. To provide students with the opportunity to gain both academic and hands-on experience in the research, planning/design and delivery of events.
4. To enable students to develop their knowledge and practice relevant com-petencies in a real-life events management environment.
Prior learning requirements
Key event management and marketing concepts; developing SMART objectives; event design principles; venue selection; event programming and the like. LO1
Managing the event team; managing budgets; carrying out risk assessments; understanding legal obligations; promotion; logis-tics; event evaluation; methods of critical analysis and reflection LO2, LO3
Balance of independent study and scheduled teaching activity
The module will be delivered via a combination of workshops, seminars, tutorials, online activities, group work, peer learning, and the like. Sessions will consist of a mixture of theoretical input and problem-based learning. The aim is to support learning activities with the use of modern technology, such as videos, discussion boards, in-class student-centered discussions, peer collaboration and guest speakers.
Learning and teaching on the module is organised around 2-hour workshops and 1-hour seminars every week.
Lectures aim to introduce the students to the relevant models and theories that will aid them when the opportunity occur to apply this knowledge by holding a real event. Industry professionals (internal or external) may also act as guest lecturers, mentors, supervisors and facilitators.
Participation in real events will provide students with applicable experience with the view to enhance their employability and possibly references from relevant industry professionals. This will also be an opportunity for students to reflect on their experience of attending and running an event.
The module offers the opportunity to apply the relevant theories both in the classroom and within the context of real events. Where relevant, guest speakers or industry related activities, student self-directed learning or student selected topics will also be deployed.
Weekly teaching will be supported with the online intranet (Weblearn) for sharing materials and incorporating online activities in preparation for, or as follow-up of sessions, and include both individual and collaborative exercises.
Students are expected to actively participate in all sessions and to come to sessions prepared, which will entail a certain amount of guided and self-guided independent study at home or in the library, both including hard copy and online resources. Indicative key reading material and guidance will be provided to help students plan their studies, but students are also expected to conduct additional research, to supplement their reading with relevant topics and material or their choice.
On successful completion of this module, students will be able to:
LO1: Demonstrate knowledge/understanding of key event management, market-ing and other principles relevant to the design, planning and (potential) implemen-tation of a real event.
LO2: Define the contributing factors to a successful event – including, but not lim-ited to management, marketing, logistics, HR, legal, health and safety, financial (working with budgets) requirements.
LO3: Report on the contributing factors to a successful event (highlighting the criti-cal aspects).
The Assessment will take the form of 3 Video Blogs (Vlog) - 5 minutes each - with supporting text (1500 words) in which students demonstrate their knowledge and understanding theories and principles relevant to event planning and management by reporting on the elements that make up a successful event. Where possible, this will be based on the students’ participation/attendance in a real event.
Dowson, R. and Bassett, D. (2018) Event Planning and Management: A Practical Handbook for PR and Events Professionals, Kogan Page Limited.
Bowdin, G., Allen, J., O’Toole, W., Harris, R. and McDonnell, I. (2012) Events Management, 3rd Ed., Routledge.
Bladen, C. Kinnell, J. Abson, E. and Wilde, N. (2012) Events Management: An Introduction. Routledge: Oxon, UK
Kotler, P.T. and Keller, K.L. (2016) Marketing Management, 15th ed., Pearson.
Atrill, McLaney, E. (2017) Accounting and Finance for Non-Specialists, 10th ed.,Pearson Education Ltd.
Rutherford Silvers, J. (2012) Professional Events Coordination, 2nd Ed. John Wiley and Sons.
Shone, A., and Parry, B. (2013). Successful event management: a practical handbook. 4th Ed. Cengage Learning EMEA.
O’Toole, W. (2011) Events feasibility and development: from strategy to operations, Butterworth-Heinemann, Oxford.
Armstrong, G. and Kotler, P. (2009) Marketing an Introduction, 9th ed., Upper Saddle River, N.J.: Pearson Prentice Hall.
Berridge G. (2007) Events Design and Experience, Oxford: Butterworth Heinemann.
Brassington, F. and Pettitt, S. (2003) Principles of Marketing, London: Financial Times/Prentice Hall.
Getz, D. (2007) Event Management and Event Tourism, Oxford: Butterworth Heinemann.
Maylor, H. (2010) Project Management. 4th Ed. Harlow: Financial Times Prentice Hall.
Morgan, M., Lugosi, P. and Brent Ritchie, J. (eds.) (2010) The Tourism and Leisure Experience: Consumer and Managerial Perspectives, Bristol: Channel View Publications.
Mullins, L.J. (2010) Management and Organisational Behaviour, 9th ed., Harlow: Financial Times Prentice Hall.
Nijs, D. (2003) Imagineering: Engineering for the Imagination in the Emotion Economy in Creating a Fascinating World, NHTV, Breda University.
Pine, J. and Gilmore, J. (1999) The Experience Economy: Work is Theatre and Every Business is a Stage. HBS.
Pizzey, A. (1998) Finance and Accounting for non-specialist students. London: Financial Times Pitman.
Verhaar, J. and Eshel, I. (2010) Project Management: A Professional Approach to Events 2nd ed., The Hague: Eleven International Publishing.
International Journal of Event and Festival Management
Cultural Planning and Management
International Journal of Hospitality and Event Management
International Journal of Event Management Research
Journal of Travel and Tourism Marketing
The London Journal: A Review of Metropolitan Society Past and Present
Journal of Policy Research in Tourism, Leisure and Events
Project Management Today: http://www.pmtoday.co.uk
Project Management Institute: http://www.pmi.org
Association for PM: http://www.apm.org
Association of Event Organisers: http://www.aeo.org.uk
Financial Times: http://www.ft.com
The Guardian: http://www.guardian.co.uk
The Association for Events Management Education (AEME): http://www.aeme.org
Association of Event Venues: https://www.aev.org.uk
The Association of British Professional Conference Organisers Limited (ABPCO): https://www.abpco.org