LT4057 - Event Planning and Management (2026/27)
| Module specification | Module approved to run in 2026/27 | ||||||||||||
| Module title | Event Planning and Management | ||||||||||||
| Module level | Certificate (04) | ||||||||||||
| Credit rating for module | 15 | ||||||||||||
| School | Guildhall School of Business and Law | ||||||||||||
| Total study hours | 150 | ||||||||||||
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| Assessment components |
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| Running in 2026/27(Please note that module timeslots are subject to change) | No instances running in the year |
Module summary
The ‘Events Planning and Management ‘module is designed to develop students’ knowledge and understanding of the key processes involved in planning and managing events. Students will explore the theoretical frameworks and practical considerations that underpin successful event management. The module covers essential aspects such as concept development, logistics, budgeting, marketing, risk management, and stakeholder engagement, providing a well-rounded introduction to the field. A key feature of the module is the for students to work collaboratively to devise detailed plans for a variety of event types, including music, arts, cultural, sports, and business events. By the end of the module, students will have a clearer understanding of what it takes to plan and manage events in diverse settings and be better prepared for more advanced modules or professional roles within the events industry.
Aim of the module:
1. You will develop the skills and understanding needed to research, plan, design, and deliver a variety of event types across different contexts.
2. You will learn how to apply key principles and theories from event management and marketing to real-world industry scenarios, including the planning of a live event.
3. You will gain both academic insight and practical, hands-on experience in event planning and management.
4. You will build relevant professional competencies and apply them within a real-life events management environment.
Prior learning requirements
No Prerequisites
Available for Study Abroad? YES
Syllabus
Key event management and marketing concepts; developing SMART objectives; event design principles; venue selection; event programming and the like.
Managing the event team; managing budgets; carrying out risk assessments; understanding legal obligations; promotion; logistics; event evaluation; methods of critical analysis and reflection.
Balance of independent study and scheduled teaching activity
The module will be delivered through a dynamic blend of workshops, seminars, tutorials, online activities, group work, and peer learning. Sessions will combine theoretical input with problem-based learning, encouraging active student engagement.
The lectures aim to introduce the students to key models and theories in event planning and management, equipping them with the knowledge needed to apply these concepts when planning an event. Industry professionals (internal or external) may contribute as guest lecturers, mentors, supervisors and facilitators, providing valuable insights and potential networking opportunities.
A core component of the module involves students conceptualising and planning events in response to a given brief. Working in teams, they will develop, refine, and present event proposals, gaining industry relevant practical experience in a controlled setting. Where feasible, students may have the opportunity to stage their events at the university.
The module offers the opportunity to apply the relevant theories both in the classroom and within the context of real events. Student self-directed learning or student selected topics will also be deployed. Dedicated class time will be provided for teams to collaborate on event production, delivery, and assessment preparation.
Weekly teaching will be supported via the online platform Weblearn, which will host materials such as lecture slides, session recordings, and interactive tasks. These online resources will aid preparation and reflection and include both individual and collaborative exercises.
Active participation is expected in all sessions. Students are required to come prepared, engaging in both guided and independent study and contribute consistently to their group projects and assessments. While key readings and learning resources will be provided, students are encouraged to pursue additional research to deepen their understanding and broaden their academic and practical knowledge.
Learning outcomes
On successful completion of this module, students will be able to:
LO1: Demonstrate knowledge and understanding of key event management, marketing and other principles relevant to the design, planning and potential implementation of a real event.
LO2: Identify and explain the key factors that contribute to a successful event, including management, marketing, logistics, human resources, health and safety and financial requirements such as budgeting.
LO3: Reflect on the factors contributing to a successful event and their own role and contributions within the event planning and management process.