LT4062 - Tourism Industry (2026/27)
| Module specification | Module approved to run in 2026/27, but may be subject to modification | ||||||||||||
| Module title | Tourism Industry | ||||||||||||
| Module level | Certificate (04) | ||||||||||||
| Credit rating for module | 15 | ||||||||||||
| School | Guildhall School of Business and Law | ||||||||||||
| Total study hours | 150 | ||||||||||||
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| Assessment components |
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| Running in 2026/27(Please note that module timeslots are subject to change) | No instances running in the year |
Module summary
‘Tourism Industries’ introduces the complex and interconnected system of tourism and travel industries, enabling students to recognise and understand the broad and diversified sectors amalgamated within tourism, incl. travel trade, accommodation, catering, visitor attractions, events, tour guiding, road, rail, water, and air transport, and finally destination management. Realisation of the broad nature of tourism industries enables students to make more informed decisions regarding future career prospects and employment opportunities.
In line with guidance from Subject Benchmark Statements (2019), the module provides students with comprehensive coverage of the products, structure, operations and interactions within the tourism industry alongside recognition of career development and learning opportunities in the tourism sector.
Aims of the module:
You will be introduced to the key stakeholders and key sectors of the tourism and travel industries
You will understand the structure, operations, and interactions between all sectors
You will research available careers and employment opportunities
Prior learning requirements
No prerequisites. Available for Study Abroad? YES
Syllabus
The module will introduce students to the main sectors of the tourism and travel industries, covering travel trade, visitor attractions, hospitality, tour guiding, airlines and other transport industries and their development, together with the policy aspect of tourism management via destination management organisations, public sector, regulatory bodies, and the non-governmental organisations (LO1, LO2,). Students will be able to research career opportunities, skills, training, and competencies necessary to secure employment in tourism industry sectors (LO3, LO4)
Balance of independent study and scheduled teaching activity
A third of the module is delivered via class contact, in the form of lectures, seminars, assignment tutorials and support sessions. Lecture sessions are available online (Weblearn) in written and audio-video form. Lectures use wide range of communication means, including videos, graphics, maps, hyperlinks and social media. Supporting readings (when possible, due to copyright) are available in written and audio form.
Syllabus aims to create a cohort bonding, by delivering the first assignment as a group work, allowing students to collaborate and extend network of social contacts. Field visit to the annual World Tourism Market (early Nov) provides unique environment for students to observe industry ‘at work’, learn via participation in presentations, talks and industry sessions and consider employment options in a variety of businesses present. Following the WTM, support from PEU is envisaged to achieve viable career plan via coaching element.
In acknowledgement of student’s diverse background, seminars in second semester are built around student-led case studies of destinations native to students. This allows them to co-lead the session and enhances engagement.
The module is delivered via on-site lectures (streamed online) and seminars. Lecture materials, which use a wide range of communication means, incl. videos, graphics, maps, hyperlinks, and social media, are available online (Weblearn) in written (slides) and audio-video (session recording) form. Seminar exercises are available as a link (e.g. quizzes, videos, tests) or to download from Weblearn. The use of examples from around the world allows students to recognise environments familiar to them and reflect on topics in the context of their own experiences.
The extended opportunities (depending on availability) include guided careers sessions and field visit to World Travel Market London.
Students are expected to prepare for on-site teaching sessions by reading core materials indicated in the module Reading List, as indicated for each week.
Learning outcomes
On successful completion of this module, students will be able to:
1. Discuss the structure, significance, and development of sectors comprising the tourism industry
2. Explain the role that each industry sector plays within the tourism system and identify companies recognised as the leaders in each sector of the tourism industry
3. Identify a range of career opportunities within the tourism industry sectors
4. Reflect on personal competencies, skills, and developmental needs necessary to prepare for a professional career in the tourism industry