LT4064 - Introduction to Events and the Events Industry (2026/27)
| Module specification | Module approved to run in 2026/27, but may be subject to modification | ||||||||
| Module title | Introduction to Events and the Events Industry | ||||||||
| Module level | Certificate (04) | ||||||||
| Credit rating for module | 15 | ||||||||
| School | Guildhall School of Business and Law | ||||||||
| Total study hours | 150 | ||||||||
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| Assessment components |
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| Running in 2026/27(Please note that module timeslots are subject to change) | No instances running in the year |
Module summary
This module offers an introductory exploration of the principles and nature of events and the events industry. It examines the industry’s structure, significance, and the diverse range of event types—including festivals, concerts, sporting events, exhibitions, and other public and private gatherings. Students will gain insights into key stakeholders, sectors, and the critical issues shaping the industry.
The module covers the characteristics, roles, and importance of events, exploring their meanings, motives, and benefits for event consumers. It introduces core concepts and models for understanding event impacts as well as helping students build a foundational understanding of the wider events environment. Additionally, current and emerging research themes in events management are explored.
Overall, the module provides students with a solid foundation for further academic study and for future career opportunities within the events industry and related sectors.
Aims of the module:
• You will develop an understanding of the nature, structure and evolution of the events industry.
• You will examine the wide range of event types and their defining characteristics.
• You will explore the events environment, including key issues, major stakeholders, and core sectors within the events industry.
• You will consider the significance and impacts of events from multiple perspectives.
Prior learning requirements
None
Available for Study Abroad? YES
Syllabus
Introduction to the events industry and sectors; historical development; meaning and purpose of events, events typologies.
Characteristics of events; factors that contribute to success.
Structure and current state of the industry.
Events management research: defining event management themes, concepts and issues.
Events motivation, leisure and the experience economy.
Event stakeholders.
The event environment and key analysis tools.
Impacts generated by activities in the events industry.
Balance of independent study and scheduled teaching activity
The module will be delivered through a combination of lectures, seminars and support sessions. Classes feature a blend of theoretical input and problem-based learning, supported by student-led discussions, peer evaluation of individual and group activities and other collaborative approaches. Additional learning opportunities may include field visits and career-focused sessions.
Weblearn will be used for the distribution of module materials, including lecture content in both written (e.g., slides) and audiovisual formats (e.g., session recordings). It will also serve as an interactive platform for communication between students and tutors and for the timely delivery of personalised feedback following both formative and summative assessments.
Lecture and seminar materials will incorporate multimedia tools—such as videos, graphics, images, and hyperlinks—to support a variety of learning styles. These resources are designed to be interactive, promoting active student engagement and participation. Students will also be encouraged to contribute relevant examples from their own contexts, in acknowledgement of students’ diverse backgrounds and aligning with the principles of co-creation and inclusivity.
Opportunities for reflective learning are embedded throughout the module. These include self-evaluation, peer and tutor feedback on seminar tasks, and individual or group activities. Feedback from formative and summative assessments is also used as a tool for reflection and development.
Students are expected to prepare for teaching sessions by completing weekly readings and any additional assigned tasks.
Learning outcomes
On successful completion of this module, students will be able to:
LO1. Identify and describe the main types of events and their defining characteristics.
LO2. Explain the structure, key sectors, stakeholders, and significance of the events industry.
LO3. Recognise and interpret current trends and issues influencing events and the events industry.
LO4. Demonstrate awareness of the social, cultural, economic, political, and environmental impacts of events.