LT5W51 - Live Events Practice (2026/27)
| Module specification | Module approved to run in 2026/27 | ||||||||
| Module title | Live Events Practice | ||||||||
| Module level | Intermediate (05) | ||||||||
| Credit rating for module | 15 | ||||||||
| School | Guildhall School of Business and Law | ||||||||
| Total study hours | 150 | ||||||||
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| Assessment components |
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| Running in 2026/27(Please note that module timeslots are subject to change) | No instances running in the year |
Module summary
The live entertainment sector is the fastest growing part of the entertainment industry at present, and this trend is set to continue in the foreseeable future. As one of the world’s entertainment industry capitals, London has a lot to offer students willing to embark on practical training and learning in this area. To boost employability and enhance student experience this module seeks to enable students to connect theory and practice in live and blended events environments within the live entertainment sector and beyond.
This module contains significant practice, and teamwork will be at the centre of setting up real life events to network and present work to real industry clients, panels and investors with the aim of honing your skills to professional level and testing them in a market environment.
We attained considerable synergies already through partnerships with industry partners such as Club Fandango, Concert Live and MMF and more recently, with grassroots live music venue Slim Jim’s Liquor Store in Islington, London, enhancing employability and skills.
Aims of the module:
1. You will examine the live sector as a growth area of the international entertainment industry and place it within the context of the music, events and related creative and other businesses.
2. You will apply knowledge of event planning and management, venue management practices, live promotion, ticketing and booking methods (as appropriate) in real world contexts and gain hands-on experience.
3. You will develop abilities in assessing budgetary and marketing priorities in event management and promotion as well as PR and other implications (merchandising, sponsorship, branding and the like).
4. You will explore the practical challenges of providing and evaluating successful events
5. You will be empowered to relate academic learning to industry practice in specific contexts and identify your own competencies in a real-life live events environment.
Prior learning requirements
No prerequisites. Available for Study Abroad? YES
Syllabus
The syllabus will examine the live events and live entertainment sectors in terms of their characteristics, functions, structure, issues and trends and so on and in relation to music, events and related creative industries and other relevant sectors.
It will then centre on reviewing the core functions, principles and practices of live events management with the domains of Budgets, Marketing, Operations, and Event Design to facilitate students' planning of real-life events.
Technical Matters and Legal Procedures in Health and Safety, Venue Licensing, Live Performance Agreements will then be considered. Furthermore, Venue Management, Sponsorship, Merchandising, and Touring will be explored.
Additional topics will include Live Streaming and Online Ticketing; Stage Management and Design; Audio Visual content in live entertainment etc.
Balance of independent study and scheduled teaching activity
This work-related, business/practice-orientation module will be delivered through a combination workshops, tutorials, peer- and team-study, group work task a substantial component of practical and fieldwork required for the planning and implementation of real-life events.
Inclusive, active and collaborative learning will form the pivotal tactics for learning on this module which relies on peer-moderated study and teamwork. Student-centred learning activities will include class interaction, problem-solving tasks and role-play; uploading and reviewing team-based materials in ungraded formative tasks which will facilitate further class-collaboration among students. Inquiry- and practice-focused learning will form the central part of student-focused activities in class and in independent study and will be revolve around event-oriented task focusing on planning and delivery of service to complete in class as well as independently and in groups between workshops on a weekly basis as appropriate. Students will be able to utilise WebLearn and interact through digital media supplied this way, to facilitate independent guided learning and inquiry.
Reflective learning will focus on both formative and summative assessment. Students will be encouraged to write reflective accounts regarding any aspect of collaborative work and assessment planning. Authentic practical assessment plays a pivotal role in Learning for this work-related module. Where possible, mentoring, feedback, feedforward from industry experts, VPs, clients and partners will support students’ practical evaluation and advanced application of their work. Employability will be enhanced through 1) in-depth understanding by means of practical application of the key skills in the context of real life industry tasks; 2) specific activities geared towards the application of reflective practice in individual and group work; 3) assessment requirements are directly connected to the impact which is made on the practical study task involving real life events and industry clients (where possible) (formative/summative assessment).
Learning outcomes
On successful completion of this module, students will be able to:
1. Integrate relevant management and regulatory concepts, as well as industry best practice, into the delivery of live events (LO1).
2. Construct and evaluate appropriate marketing, budgeting and other relevant plans for a real-life event enterprise (LO2).
3. Produce a live event observing budgetary and other constraints in response to a brief (LO3).
4. Communicate and present findings to seek partners and investors and to evaluate events plans and their execution (LO4).