module specification

LT6067 - Creative Industries and Events Policy (2023/24)

Module specification Module approved to run in 2023/24
Module title Creative Industries and Events Policy
Module level Honours (06)
Credit rating for module 15
School Guildhall School of Business and Law
Total study hours 150
10 hours Placement / study abroad
40 hours Scheduled learning & teaching activities
30 hours Assessment Preparation / Delivery
70 hours Guided independent study
Assessment components
Type Weighting Qualifying mark Description
Oral Examination 20%   Oral presentation
Coursework 80%   Essay
Running in 2023/24

(Please note that module timeslots are subject to change)
No instances running in the year

Module summary

This module looks at the relationship between the creative industries, events and cultural policies. It critically discusses notions of the creative class, the creative city and the experience economy which have been used to inform and support strategies in cultural and creative industries policies. It further investigates the role the creative industries play in urban as well as rural areas and it also explores ways in which cities have reinvented themselves as centres of leisure and culture consumption using major cultural infrastructure investment, events and festivals.

1. To critically assess and analyse the relationship between events, cultural policy and the creative industries
2. To provide students with an understanding of the role strategy and policy-making play in event-led and culture-led regeneration projects
3. To further develop students’ analytical and critical abilities and prepare them for the completion of an individual essay based on independent research


1. Historical overview of policy-making in the cultural sector LO1
2. Cultural policy and events
3. Urban development
4. Event-led and culture-led regeneration LO2
5. The leisure economy
6. Creative industries
7. Co-creation LO3
8. The experience economy

Balance of independent study and scheduled teaching activity

Learning and teaching on the module is organised in the form of a 1-hour lecture and 2-hour seminars. Lectures will provide students with the theoretical and methodological tools needed to investigate various aspects of creative industries and events policy, and the seminars are oriented towards enabling students to critically analyse and discuss topics related to the lectures and key readings. Relevant study visits will be undertaken as part of the module, and guest lecturers will be invited as and when appropriate.

Students are expected to actively participate in all sessions and to come to sessions prepared, which will entail a certain amount of guided and self-guided independent study at home/library, both including hard copy and online resources.

Learning outcomes

On completion of this module, students will be able to:
1. Critically evaluate the social, cultural, ethical and sustainability issues, concepts and theories associated with major events and the creative industries.
2. Consider and debate the strategic use of culture- and event-led regeneration in policy making.
3. Evaluate theories and models of cultural and creative industries in national and international contexts.

Assessment strategy

Assessment will combine formative and summative methods, designed for inclusivity and feedforward constructivist loops [as per CPED Inclusive Curriculum guidelines]

Assessment 1: Oral 10-minute presentation that test students’ ability to define a topic and give a rationale for why that topic is relevant and important. The presentation is followed by a class discussion moderated by ML/MT where all students are required to actively participate and provide feedback to their colleague.
Feedforward will be supplied in class and through uploaded VLE content.

Assessment 2:
3500-word essay that will test students’ ability to critically analyse a relevant area relating to events and creative industries policy. Students are expected to use a wide range of academic sources as well as contemporary sources (such as newspaper articles, websites and reports) to support their analysis. Detailed guidelines and assessment criteria will be provided in lectures and via WebLearn. (80%)



Core Text:
Hewison, R and Holden, J (2011) The Cultural Leadership Handbook. Gower Publishing Ltd.

Other Texts:
Bianchini F and Parkinson M (eds) (1993) Cultural policy and urban regeneration in the West European experience, Manchester University Press

Evans G (2000) Cultural planning, Routledge

Evans G and Shaw P (2004) The contribution of culture to regeneration in the UK: a review of evidence – A report to the DCMS, DCMS

Jones P, Evans J (2008) Urban regeneration in the UK, Sage

Miles S (2010) Places for consumption, Sage

Monclus F.J. (2006) Culture, urbanism and planning, Ashgate

Pratt A.C and Jeffcutt P (2009) Creativity, innovation and the cultural economy, Routledge

Richards G and Palmer R (2010) Eventful cities – cultural management and urban revitalisation, Butterworth-Heinemann

Roodhouse S (2010) Cultural quarters: principals and practice, Intellect

Smith A (2012) Events and urban regeneration, Routledge

Tallon A (2010) Urban regeneration in the UK, Routledge

Todorovic, M, A (2016) Rethinking Strategy for Creative Industries: Innovation and Interaction, London/NY: Routledge

International Journal of Cultural Policy, T&F


Electronic Databases:
Mintel UK

Social Media Sources