module specification

LT6085 - Intellectual Property in the Entertainment Sector (2018/19)

Module specification Module approved to run in 2018/19
Module title Intellectual Property in the Entertainment Sector
Module level Honours (06)
Credit rating for module 15
School Guildhall School of Business and Law
Total study hours 150
 
45 hours Assessment Preparation / Delivery
60 hours Guided independent study
45 hours Scheduled learning & teaching activities
Assessment components
Type Weighting Qualifying mark Description
Coursework 40%   Individual Presentation
Seen Examination 60%   2-hour Unseen written exam
Running in 2018/19
Period Campus Day Time Module Leader
Spring semester City Friday Morning
Spring semester City Friday Morning

Module summary

The module will introduce students to intellectual property law and its impact on the entertainment  industries. The module will pay particular attention to the economic value of Intellectual Property Rights (IPRs) and the modes of their commercial exploitation. The module will address the nature of intellectual property rights and the law which governs their exercise, including copyright, trade marks, passing off, confidential information, and patents. An emphasis will be placed upon teaching students how best to create, protect and monetise intellectual property across the entertainment sector.
The skill sets associated with effective processes of developing, protecting and exploiting IPRs are central to those required by the students of the music business, but have wide transferable benefits for those studying other creative and entertainment sectors such as fashion or events, and the module can therefore stand as an EoK module and also a study abroad module.

Syllabus

• Copyright LO1,LO2
• Sampling LO1,LO2
• Creative Commons and the anti © movement LO1
• Fair use / permitted acts LO1
• Collection Societies LO2
• Passing off LO1,LO2
• Trade marks LO1,LO2
• Confidential Information / Privacy LO1,LO2
• Patents LO1,LO2
• Balancing owners rights with wider society LO1
• Important cases and legal principles LO1,LO2

Balance of independent study and scheduled teaching activity

The module will be delivered by way of 3 hour weekly workshops.  Each workshop shall comprise formal content delivery, class discussion, interactive class exercises.

Workshops shall be supported by the use of directed reading, videos and other media.  Audio-visual platforms such as Youtube will Facebook will provide a fundamental part of the teaching experience.
The workshops shall develop students’ confidence in subject discipline as well as in generic skills such as written and oral communication, creativity, critical and analytical skills.   Students will be expected to undertake prior directed reading and digest weblearn provided materials.

Workshops shall also provide an opportunity for students to consider and reflect upon career opportunities within the international entertainment sector

Learning outcomes

On successful completion of the module, students will:

1) Demonstrate a knowledge of the policy considerations which shape intellectual property law;
2) Critically evaluate ways in which the entertainment industries protect and monetise intellectual property rights

Assessment strategy

Diagnostic and formative assessment will take place weekly during the workshops where in addition to the formal transmission of content students will have the opportunity to develop theoretical, analytical, creative thinking, and oral and written communication skills

There are two components to the formal summative assessment strategy, an individual presentation and a two hour exam. Both aspects of the assessment process are designed to support student learning by requiring students to apply the theory and practice of taught elements. Both have formative and summative aspects.

Each student will be expected to give a 15 minute presentation in relation to a piece of IP litigation in the entertainment sector and in doing so shall demonstrate an understanding of the different stakeholder positions, the factual background and the legal arguments raised in support of those positions. The judgement should be reviewed and evaluated for any outcomes that are likely to shape or revise industry practice in the sector.
40% - A1

A 2-hour exam paper comprising both multiple choice questions and short essay questions (with some choice involved) covering the whole syllabus
60% - A2

Bibliography

Bagehot , R. & Kanaar, N. (2008) Music Business Agreements. Sweet & Maxwell, Second edition
Bainbridge, D. I. (2010). Intellectual Property (8th edition.). Harlow, England: Longman Pearson
Cornish, W (2007)  Cases and Materials on Intellectual Property, Sweet and Maxwells
Davis, J (2016)  Intellectual Property Law, Butterworths
Harrison,A (2015) Music The Business: The Essential Guide to the Law and the Deals. Virgin Books
Krasilovsky, W. and Shemel, S. (2010) This Business Of Music. Billboard Books, 10th Ed
Kusek, D & Leonhard, G (2005) The Future of Music: Manifesto for the Digital Music Revolution (Omnibus Press)
MacQueen, Waelde & Laurie. (2011) Contemporary Intellectual Property Law and Policy, 2nd Edition
Oxford University Press
Music Managers Forum (2016) The MMF Guide To Professional Music Management. Sanctuary Publishing
Passman, D. (2016) All you need to know about the Music Business. Penguin Books
Journals
Music Week
Billboard
Business Week
The Economist
Broadcast
Financial Times
Internet:
Digital Music News
Music Business Worldwide