LT6095 - Tourism Destination Management (2026/27)
| Module specification | Module approved to run in 2026/27 | ||||||||||||
| Module title | Tourism Destination Management | ||||||||||||
| Module level | Honours (06) | ||||||||||||
| Credit rating for module | 15 | ||||||||||||
| School | Guildhall School of Business and Law | ||||||||||||
| Total study hours | 150 | ||||||||||||
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| Running in 2026/27(Please note that module timeslots are subject to change) | No instances running in the year |
Module summary
‘‘Tourism Destination Management’ guides students through principles of tourism destination management, opening a prospective career pathway into planning and developing a tourism destination’s portfolio. Realistic understanding of opportunities and obstacles faced by destinations seeking to establish or improve destination product and image will be explored critically with reference to current issues and range of destination case studies: urban and rural, led by events, culture, business or niche tourism products. During the module, students will apply principles to practice through ‘live’ examples, advising British destinations on improvements available and actions strengthening their competitive advantage.
Prior learning requirements
No prerequisites. Available for Study Abroad? YES
Syllabus
During the first part of the module, students will be familiarised with the concept of managing destinations and their differences from managing tourism enterprises. The role of destination management organisations and other stakeholders, including public and private bodies, will be introduced. Destination’s image, existing tourism product portfolio and competitive position will be researched. (LO1). The following stage will examine differences in managing destinations with distinctive core tourism products (incl. urban, adventure, culture, business, events, niche tourism products) (LO2). Finally, the destination’s business environment will be analysed in order to identify strategic development options (LO3).
Balance of independent study and scheduled teaching activity
The module is delivered via on-site lectures (streamed online), seminars, assignment tutorials and formative feedback sessions. materials, which use a wide range of communication means, incl. videos, graphics, maps, hyperlinks, and social media, are available online (Weblearn) in written (slides) and audio-video (session recording) form. Supporting readings (when possible due to copyright) are available in written and audio form.
The syllabus aims to engage the diversity of the student cohort in discussion and via personalised assignments, where students have the freedom to choose a case study of interest. The syllabus is built on the principle of feed-forward, allowing for systematic progress of assignment components and implementation of changes as a result of feedback.
Learning outcomes
On successful completion of this module, students will be able to:
1. Critically evaluate destination’s tourism potential and interpret external business environment relevant to destination’s development
2. To appreciate challenges and opportunities in destination management stemming from core tourism product offering.
3. Identify the key strategic options available to tourism destination and recommend the actions to be taken in the light of the internal and external environment analysis