LT6098 - Venue Management (2026/27)
| Module specification | Module approved to run in 2026/27, but may be subject to modification | ||||||||||||
| Module title | Venue Management | ||||||||||||
| Module level | Honours (06) | ||||||||||||
| Credit rating for module | 15 | ||||||||||||
| School | Guildhall School of Business and Law | ||||||||||||
| Total study hours | 150 | ||||||||||||
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| Assessment components |
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| Running in 2026/27(Please note that module timeslots are subject to change) |
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Module summary
The significance of venues in event delivery cannot be underestimated—they play a vital role not only in design and operations but also in shaping the audience expectations and overall experience. Understanding venue management provides students with essential insights into how live events are planned, coordinated, and executed, as well as the relationships with key providers and suppliers. It also highlights potential career paths for aspiring event professionals.
This module examines the fundamental principles and practices of venue management within the context of events, entertainment, and related settings. Students will explore the operational, strategic, and commercial responsibilities in venue management while investigating current trends and challenges in the sector. The module also looks at the role of the venue manager and the dynamic interplay between venue operations and event management.
A strong emphasis is placed on real-world case studies, industry standards, and professional practices, equipping students to navigate the practical realities of working with a wide range of facilities—from grassroots live music venues and cultural spaces to arenas and convention centres.
Aims of the module:
You will develop an appreciation of the strategic role of venues in the delivery of events
You will assess different criteria used in undertaking venue selection
You will examine the relationships between venues, event organisers, and suppliers.
You will investigate current issues and developments in the venue sector
You will be able to apply sector best practices
Prior learning requirements
None
Available for Study Abroad? YES
Syllabus
The Venue Management sector
Types of Venues
The role of venues in event delivery and venue selection criteria
Operations, logistics and financial management
Customer Experience
Current issues and industry development (technology, sustainability; legal and risks)
Balance of independent study and scheduled teaching activity
The module will be delivered through a combination of lectures, seminars, tutorials, and support sessions. Lessons feature a blend of theoretical input and problem-based learning, supported by student-led discussions, peer evaluation and other didactic and collaborative approaches. Additional learning opportunities may include field visits to venues in the local area and further afield and guest speakers.
The teaching approach is built around work simulations and role-play activities, encouraging students to apply theoretical knowledge to realistic scenarios. This is especially exemplified in relation to the module assessment and learning and teaching activities that will enable its completion as students will be working towards preparing a business plan for a new venue venture in turn developing in student industry relevant skills and entrepreneurship.
Weblearn will be used for the distribution of module materials, including lecture content in both written (e.g., slides) and audiovisual formats (e.g., session recordings). It will also serve as an interactive platform for communication between students and tutors and for the timely delivery of personalised feedback following both formative and summative assessments.
Lecture and seminar materials will incorporate multimedia tools—such as videos, graphics, images, and hyperlinks—to support a variety of learning styles. These resources are designed to be interactive, promoting active student engagement and participation. Students will also be encouraged to contribute relevant examples from their own contexts, aligning with the principles of co-creation and inclusivity. This approach enables students to recognise the relevance of the content through personal and cultural lenses.
Opportunities for reflective learning are embedded throughout the module. These include self-evaluation, peer and tutor feedback on seminar tasks, and individual or group activities. Feedback from formative and summative assessments is also used as a tool for reflection and development.
Students are expected to prepare for teaching sessions by completing weekly readings and any additional assigned tasks.
Learning outcomes
On successful completion of this module, students will be able to:
1. Identify and assess the criteria used for venue selection.
2. Demonstrate critical understanding of the processes involved in the planning, management, and operation of venues and facilities.
3. Critically evaluate management and marketing practices related to venue operations.
4. Evaluate current issues and developments in the venue sector and propose strategic solutions.