module specification

LT6160 - Media Campaign Design and Delivery (2026/27)

Module specification Module approved to run in 2026/27, but may be subject to modification
Module title Media Campaign Design and Delivery
Module level Honours (06)
Credit rating for module 15
School Guildhall School of Business and Law
Total study hours 150
 
10 hours Assessment Preparation / Delivery
104 hours Guided independent study
36 hours Scheduled learning & teaching activities
Assessment components
Type Weighting Qualifying mark Description
Practical Assessment 20%   Reflective presentation with moderated peer review of campaign design and delivery plan
Coursework 80%   Recorded, transcribed unit debriefs with reflection
Running in 2026/27

(Please note that module timeslots are subject to change)
Period Campus Day Time Module Leader
Spring semester North - -

Module summary

Media Campaign Design & Delivery provides core skills and knowledge through practical project design for media campaigns for any brand, client and artist, event or release, in any media and formats eligible for events and music industry contexts. The module is also available as an option to Study Abroad students and across the MCE.


This is a core module for Events and Music Industries students. It is focused on diverse projects in these sectors - and it is about marketing and any number of creative enterprises, it is also suitable for anyone studying marketing, creative industries or any related arts or culture industry courses.

In the Media Campaign Design & Delivery module, you will attain practical knowledge and:

Learn how to design a media campaign for any project or client in the events and music industries, with opportunities for projects in related cultural and creative sectors

Understand and critically assess the contemporary media environments used for marketing and PR purposes

Engage in practical application of theory, ranging from positioning to content use and social media tactics

Evaluate and reflect on imperatives of teamwork including the internal structure of teams and units

Apply the experience and insight from this and other modules to problem solving and delivery of projects

Utilise a variety of resources from our in-house Case Study Repository / Catalogue, as well as from our library services, to learn from case studies akin/analogue to the project and/or campaign you are embarking on.

Work independently on projects and campaigns, individually and in teams and units, with tutor supervision and mentoring.

Create industry-ready results and outcomes.

 

Prior learning requirements

No pre- or co- requisites for the module.
Available for Study Abroad? YES.

Syllabus

Syllabus, Media Campaign Design and Delivery:

1.    Introduction to the module. Projects in marketing and media campaigns. Defining the aims, goals and deliverables. ROI. Theory: Media, market positioning, branding, PR. Credible campaign choices. Assessment analysis + Project Units. LO1 LO3
2.    Workshop: event + music projects, brands and clients. Brand Narrative / Story. LO1 LO2
3.    Case studies across industries and sectors + our own catalogue. Debrief 1. LO1 LO2
4.    Student-selected case studies: Analysis/workshop. Sticky content. AI tools. LO4 LO1
5.    Design principles in marketing, PR and communications campaigns. LO1 LO2
6.    Revision 1: Designing your campaign; debate with peer review. Debrief 2. LO3
7.    Presentations: Reflection and peer review. Summative Assessment 1. LO1-LO4
8.    PR and brand authenticity. Content and context. Content + social strategies. LO1 LO4
9.    Workshop: Planning and monitoring tools. Debrief 3; debate + peer review. LO4 LO2
10.    Revision 2: Review of aims, targets, branding approaches, content, narrative. LO3 LO4
11.    Audience strategies. LO2 LO4
12.    Debrief collation exercise for assessment submission: advice and reflection. LO2-4

NB. Submission in week 14; Recorded, transcribed debriefs with reflection. 2000 words.

 

Balance of independent study and scheduled teaching activity

Learning and teaching on this module is student-centred and student co-created with reflective experience at its core.

This is a workshop-oriented module. Accessible, inclusive hybrid learning in classes and nonlinear environments is integral to the module delivery and exercises.

All sessions contain a practical component, incl. problem-solving, case study analysis, data-focused deduction, industry source research, brainstorming, project planning and concept development. All theory and method will be applied in class exercises, debates, peer review and tutor moderation to kickstart and facilitate further independent work outside classes.

On AI: The industry impact of AI and machine learning is analysed in classes. AI needs to be referenced; it is approved for design and execution in project work.

The module is centred on developing own student projects. Independent study is essential.

These projects are imagined and defined by the students with the assistance, feedback and advice from the tutor and peers. Each project focuses on the subject that the students choose directly.

The module acts as a student project launchpad. Students will develop own assessment aims constructively within module parameters, through the exchange and testing of ideas and plans. Participation in classes is essential.

Teamwork exercises in innovation management are designed to match and mirror best practice in the world’s leading companies and start-ups.


Education for Social Justice Framework (ESJF)

Inclusive formative and summative assessment:

As the module centres on unique student themes in projects, inclusive assessment is built into the module at the core. Assessment is student project-driven.

Students pick their own focus and approach (personalisation, diversity, accessibility), own cultural context (identity, equity, decolonisation), in an experiential mode of study (reflection), with the diagnostic use of theory and industry data for real-life application (critical theory, synthesis).

Peer review and tutor moderation exercises facilitate the carving of project work.

Identity, Personalisation And Reflection:

Reflection is vital in this module designed for practice.

Personal inclinations, career aims, orientations and desired pathways, own aptitudes, interests and individual choices are both recognised and encouraged.

Localisation is supported, from global and international to micro-urban. Community, cultural identity, scene focus, and projects’ ethical social causes are fostered.

 

Learning outcomes

1.    In-depth evaluation of media, marketing and PR theories for practical purposes by means of insights from Case Studies and industry sources

2.    Possessing the knowledge and skills for media campaigns or projects for clients in the events and music industries, or related cultural and creative sectors. Application of such knowledge and skills in market positioning using content and social media

3.    Deployment of best teamwork management practice in problem-solving for media campaigns and projects

4.    Development, design and delivery of independent projects and campaigns in media environments. Present and professionally package industry-ready results and outcomes.
 

Bibliography