LT6W00 - Workplace Report (2023/24)
|Module approved to run in 2023/24, but may be subject to modification
|Credit rating for module
|Guildhall School of Business and Law
|Total study hours
|Running in 2023/24(Please note that module timeslots are subject to change)
|No instances running in the year
Work experience is an important part of any Business Degree. The work experience will be obtained through the Dual Apprenticeship experiences of the student. The project will link academic work with the workplace so as to develop and exploit knowledge and skills in the students’ organisation and the wider business environment. The Career opportunities offered after graduation are the change from travel
agency to tour operator or within a tour operator company to a higher management level.
Prior learning requirements
• Critically assess your specific role within the organization where you work (or have recently worked) including reflection on your current challenges, opportunities for personal development and career prospects; LO1-2
• Analyse the marketing and operations of the firm with particular regard to its target markets, competition, and product offerings; LO2-3
• Assess the distinctive or unique characteristics of your firm’s business strategy in the travel and tourism sector. LO3
Balance of independent study and scheduled teaching activity
The module is delivered through lectures and seminars. The lectures will provide the knowledge and understanding of the theoretical frameworks and concepts which underpin the area, cross-referred to numerous real life case study examples. The seminars will be student-centred, requiring students to work in groups on the application of lecture concepts, and on the interpretation of pre-prepared reading including pre-issued case study material. Students will be expected to present their findings formally to the seminar
members; these feedback sessions will allow opportunity for further general discussion of the concepts as well as formative feedback.
Upon successful completion of this module students will be able to:
1. To use and relate the academic work of students to the needs of employers and employees.
2. To develop the personal qualities of students and enhance their professionalism.
To develop greater understanding of how a tourism organisation operates and which business strategies are of importance
A coursework of 5,000 words (plus or minus 10%) will be presented by the student to the course leader by the deadline that will be specified with the feedback for a draft-version. The students relate their initial
academic knowledge to the situation of their employers and herewith change their position from employee to that of an external analyst.
Johnson, G., et al (2017) [11th edition] Exploring Strategy: Text and Cases, Harlow: Prentice Hall Financial Times.
Shaw, S. J. (2002) Transport: Strategy and Policy, Oxford: Blackwell Recommended Readings:
Middleton, V. (2009) Marketing in Travel and Tourism,’ Oxford: Butterworth
Lynch, R. (2015) Strategic Management, 7th edition, London: Pitman
Leisure, Tourism, Events, Arts & Heritage Mgmt, Sport Information Sources.
Global Marketing Information Database (GMID) – useful for economic and country profiles, plus statistics.