Module catalogue: MC4078

MC4078 - Introduction to Creative Enterprises (2025/26)

Module specification

Module approved to run in 2025/26

Module title

Introduction to Creative Enterprises

Module level

Certificate (04)

Credit rating for module

School

Guildhall School of Business and Law

Total study hours

150

9 hours	Assessment Preparation / Delivery
105 hours	Guided independent study
36 hours	Scheduled learning & teaching activities

Assessment components

Type	Weighting	Qualifying mark	Description
Coursework	100%		This may be comprised of a choice of various assessment types

Running in 2025/26

(Please note that module timeslots are subject to change)

Period	Campus	Day	Time	Module Leader
Spring semester	North	-	-

Module summary

This module offers a comprehensive introduction to the fundamental principles underpinning the creative industries. It critically examines the components and impact of these industries at both local and global levels.

Students will develop a foundational understanding of key sectors, including events, the music business, fashion, and the tourism and travel industries. They will explore major event types and sectors, gain insight into the structure and lifecycle of events, and examine the diverse professional roles involved in event production. Through this exploration, students will begin to appreciate the strategic and creative skills necessary for successful event delivery, while also considering the broader societal significance of events.

The module provides an overview of the music industry, highlighting its appeal to fans, artists, producers, and entrepreneurs. Students will explore what makes this sector dynamic and influential, and how they can position themselves as future leaders within it.

In today’s fashion industry, sustainability, technology, and globalisation are key drivers of change. Students will examine how these factors influence product development and market strategies, enabling them to craft holistic approaches to fashion marketing and business management.

Finally, the module explores the global scope of the tourism industry, along with the economic, social, cultural, and environmental challenges it faces. By understanding these complexities, students will be better equipped to lead and innovate across the creative industries.

Syllabus

• Understanding the creative industry and its significance LO1, LO2
• Overview of the sectors and key stakeholders LO1, LO2, LO3, LO4
• Event sector and key concepts LO1, LO3
• Music Business and Key concepts LO1, LO3
• Fashion Marketing and Business Mangement concepts and Theories LO1, LO3
• Tourism and Travel Concepts LO1, L2, LO3
• Creative industry consumers and marketing LO1, LO3
• Post Covid creative industry challenges and opportunities LO1, LO2, LO4,

Balance of independent study and scheduled teaching activity

The module is delivered through a 3 hour weekly interactive workshop and discussions will cover the different themes outlined in the syllabus, which are enhanced by a mixture of blended and independent learning. This approach helps students develop the different learning skills through practical exercises performed individually, in pairs or in small groups. The key skills of academic reading & writing, analytical thinking problem-solving, visual communication and self-directed research are mobilised in completing assessment tasks predicated on constructively aligned learning outcomes. Lecturers’ teaching materials will be assessable to students on WebLearn and course instructor is available outside class during office hours to support students.

Learning outcomes

LO1 Understand the current literature, theories, research and techniques specific to the creative industry
LO2 explain the impact of globalisation and external challenges on the creative industry
LO3: identify and explain the creative industry business strategies and demonstrate how to apply these to large and small businesses
LO4: demonstrate commercial acumen and the ability to work collaboratively
with other students.

Bibliography

https://rl.talis.com/3/londonmet/lists/DC579C5D-E61C-1AA9-6D6D-05819D4F4B1D.html

Bilton, C. (2017) The Disappearing Product: Marketing and Markets in the Creative Industries, Edward Elgar Publishing Ltd..
Kolb, B. (2016) Marketing Strategy for Creative and Cultural Industries (Mastering Management in the Creative and Cultural Industries), 1st Edition, Routledge.
Troilo, G. (2015) Marketing in Creative Industries: From creativity to customer value, Palgrave Macmillan.

Other reading materials such as journals and websites can be listed.

International Journal of Business and Globalisation
Journal of Travel and Tourism Marketing
Events Management: An International Approach
Journal of Services Research

Electronic Databases:
Mintel, Market Intelligence, Keynote.
Other:
Financial Times, The Economist, Harvard Business Review, Marketing Week, Business Week, Event Magazine, Music Week