MC6070 - Social Media Management (2017/18)
| Module specification |
Module approved to run in 2017/18, but may be subject to modification |
| Module title |
Social Media Management |
| Module level |
Honours (06) |
| Credit rating for module |
15 |
| School |
Guildhall Faculty of Business and Law |
| Assessment components |
| Type |
Weighting |
Qualifying mark |
Description |
| Practical Examination |
40% |
|
Group Project |
| Coursework |
60% |
|
Individual Assignment |
|
| Running in 2017/18(Please note that module timeslots are subject to change) |
No instances running in the year
|
Assessment strategy
Students will be assessed via an individual assignment (60%) consisting of approximately 3500 words (LO 1-4) and a group project analysis of a social media strategy (40%, approximately 3000 words; LO 1, 2, 5, & 6). Both the individual assignment and the group project require an in-class PowerPoint Presentation.
