module specification

MC6070 - Social Media Management (2017/18)

Module specification Module approved to run in 2017/18, but may be subject to modification
Module title Social Media Management
Module level Honours (06)
Credit rating for module 15
School Guildhall Faculty of Business and Law
Assessment components
Type Weighting Qualifying mark Description
Practical Examination 40%   Group Project
Coursework 60%   Individual Assignment
Running in 2017/18 No instances running in the year

Assessment strategy

Students will be assessed via an individual assignment (60%) consisting of approximately 3500 words (LO 1-4) and a group project analysis of a social media strategy (40%, approximately 3000 words; LO 1, 2, 5, & 6). Both the individual assignment and the group project require an in-class PowerPoint Presentation.