module specification

MC6074 - Strategic Marketing Management (2017/18)

Module specification Module approved to run in 2017/18, but may be subject to modification
Module title Strategic Marketing Management
Module level Honours (06)
Credit rating for module 15
School Guildhall Faculty of Business and Law
Assessment components
Type Weighting Qualifying mark Description
Coursework 40%   Individual strategic marketing plan (c. 4000 words)
Unseen Examination 60%   3-hour Unseen Exam
Running in 2017/18 No instances running in the year

Assessment strategy

Students will be required to deliver an individual assignment (creating a strategic marketing plan for a new product, approximately 4000 words; LO 4-6) and will be examined via a 3-hour unseen examination (60%; LO 1-3).