MC6075 - Services Marketing (2017/18)
| Module specification |
Module approved to run in 2017/18, but may be subject to modification |
| Module title |
Services Marketing |
| Module level |
Honours (06) |
| Credit rating for module |
15 |
| School |
Guildhall Faculty of Business and Law |
| Assessment components |
| Type |
Weighting |
Qualifying mark |
Description |
| Coursework |
40% |
|
Group work |
| Coursework |
60% |
|
Individual Assignment |
|
| Running in 2017/18 |
No instances running in the year
|
Assessment strategy
The assessment strategy of this module will involve a group and an individual coursework. Regarding the group coursework, students will have to form teams of 2-3 and prepare a report on a given case study on services marketing (approximately 3000 words; LO 1-6). Their ideas will be also presented in class. Students, in their individual coursework, will be asked to analyse a service company of their choice and provide critical proposals for improvement via a formal report of about 3.500 words (LO 1-6).
