module specification

MC6075 - Services Marketing (2017/18)

Module specification Module approved to run in 2017/18, but may be subject to modification
Module title Services Marketing
Module level Honours (06)
Credit rating for module 15
School Guildhall Faculty of Business and Law
Assessment components
Type Weighting Qualifying mark Description
Coursework 40%   Group work
Coursework 60%   Individual Assignment
Running in 2017/18 No instances running in the year

Assessment strategy

The assessment strategy of this module will involve a group and an individual coursework. Regarding the group coursework, students will have to form teams of 2-3 and prepare a report on a given case study on services marketing (approximately 3000 words; LO 1-6). Their ideas will be also presented in class. Students, in their individual coursework, will be asked to analyse a service company of their choice and provide critical proposals for improvement via a formal report of about 3.500 words (LO 1-6).