MC6P02A - Dissertation for Marketing and Creative Enterprise (2026/27)
| Module specification | Module approved to run in 2026/27, but may be subject to modification | ||||||||||
| Module title | Dissertation for Marketing and Creative Enterprise | ||||||||||
| Module level | Honours (06) | ||||||||||
| Credit rating for module | 15 | ||||||||||
| School | Guildhall School of Business and Law | ||||||||||
| Total study hours | 300 | ||||||||||
|
|||||||||||
| Assessment components |
|
||||||||||
| Running in 2026/27(Please note that module timeslots are subject to change) |
|
Module summary
In this module, which will be taught in the final term of a three-year degree, students will be required to build on previously gained knowledge and research skills. It requires students to pick up research threads introduced and developed in MC6P02S and continue their research by deepening their knowledge further through data collection, analysis, and the write-up of a dissertation.
Student research in MC6P02S will have already involved the review of a wide range of publications (secondary data sources) around the broad area of investigation, and this will have led to the formulation of a research proposal for their dissertation.
In this module, students will pursue a robust enquiry using the research methodologies with appropriate methods of data collection, data processing, and analysis designed. Both the process, the knowledge, and the skills gained will inform their approach to this module. Completion.
The ability to critically analyse, synthesise and present data in a usable format will contribute to their management capability. Students' ability to undertake an investigation into a marketing and creative industry topic, analysis of data evaluation and synthesis will make a practical and theoretical important contribution to their field and help them to prepare for a graduate job market or postgraduate studies.
Specifically, the module aims to allow students to:
1. Conduct the study accordingly by analysing and interpreting data
2. Report their investigation in the form of a professional dissertation
Prior learning requirements
Pre-requisite: MC6P02S
Research Methods for Marketing and Creative Enterprises.
Available for Study Abroad? NO.
Syllabus
1. Assessing economic, financial and market data
2. Discussing the reliability and validity of data
3. Analysing and synthesising data
4. Interpreting data]
5. Making and defending recommendations
6. Writing a dissertation
Balance of independent study and scheduled teaching activity
There will be 15 hours of class time (3 hours x 5 weeks), which will be made up of 10 hours of interactive lectures (2 hours x 5 weeks) and 5 hours of seminars based upon course-specific research articles (1 hour x 5 weeks). The remaining 285 hours shall be independent study to undertake coursework and further reading.
Learning outcomes
On completion of this module, students will be able to:
1. Conduct a critical in-depth analysis of a complex problem or situation, generating appropriate conclusions and/or recommendations using digital tools.
2. Discuss the results and findings from their research through the lens of theory and previous research.
3. Discuss practical implications and limitations of the research and propose future research.
Students will be required to demonstrate they have met learning objectives 1-3 by the end of the second term of their dissertation studies by submitting their complete dissertation as a summative assessment.
Bibliography
https://rl.talis.com/3/londonmet/lists/E8594ECC-580E-B5A0-EA78-F6D032E35BE7.html
Core Text: Robson, C., 2024. Real World Research. 5th ed. Hoboken, NJ: Wiley.