module specification

MC7056 - e-Commerce Strategies and Digital Marketing (2017/18)

Module specification Module approved to run in 2017/18, but may be subject to modification
Module title e-Commerce Strategies and Digital Marketing
Module level Masters (07)
Credit rating for module 20
School Guildhall Faculty of Business and Law
Assessment components
Type Weighting Qualifying mark Description
Coursework 40%   Individual report (3000 words)
Coursework 60%   Group presentation and supportive material (c.1000 words)
Running in 2017/18 No instances running in the year

Assessment strategy

There will be two components of the evaluation:
– An individual report (analysis and practical application of a topic related to the e-Commerce, based on the analysis of the most important published academic papers) (c.3000 words) [LO.1-5, LO.8]
– A group presentation and supportive material (apply the theory of digital marketing to a real-case scenario and propose a digital marketing plan) (c.1000 words) [LO.5-8]