MC7W00 - Fashion Business Market Practice (2026/27)
| Module specification | Module approved to run in 2026/27 | ||||||||||
| Module title | Fashion Business Market Practice | ||||||||||
| Module level | Masters (07) | ||||||||||
| Credit rating for module | 20 | ||||||||||
| School | Guildhall School of Business and Law | ||||||||||
| Total study hours | 200 | ||||||||||
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| Assessment components |
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| Running in 2026/27(Please note that module timeslots are subject to change) |
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Module summary
Fashion Business Market Practice is a practical module designed to help build capabilities to deal with competitive and fast-moving fashion environment and aims to turn ‘the learners into the professional’.
You are expected to develop a more focused and resolved approach to your practice as well as performing more complex skills with confidence, evaluating your work and developing ideas from inception to realisation. In this module, you will undertake a live project brief through our employer engagement platform, create collections of work in preparation for an industry based and practical fashion portfolio. You will also start to edit and finalise your Professional Portfolio in readiness for graduation and future career movement. This module has a very strong connection with the fashion industry through our partners such as Polimoda, Black Neon Digital, Otherday, Sefleuria, Crawford Creative, Puddinglingerie.com, Asos, etc.
Prior learning requirements
NA
Syllabus
W1-Introduction to the module, structure and assessment-
W2-Polimoda’s real-life industry assignment *
W3-Case study 1-Reflection, discussion, solution and recommendation
W4-Case study 2- Reflection, discussion, solution and recommendation
W5-Case study 3- Reflection, discussion, solution and recommendation
*These case studies are from the university resources such as Mintel, Harvard Business Review, etc.
W6-Industry guest lecture provided by our partners.
W7-Workshop-Primary case study write-up. This time, students write a case study!
W8-Case study data collection workshop
W9-Presentation of the findings and the case
W10-Visit provided by Polimoda and/or one of our partners to a fashion workshop.
W11-Career advice and current and future fashion marketing trends workshop
W12-Assignment workshop
W14-Examination Week-Industry assignment presentation to the firm/CEO (Assignment deadline due date)
Balance of independent study and scheduled teaching activity
Students will have 36 hours of contact time delivered through twelve 3-hour workshop sessions. Workshop sessions include:
Project Briefings
Group tutorials and discussions
One-to-one tutorials
Critical reviews
Creative and technical workshops
Visual presentations
Industry insight lectures and visits with our partners
Learning activities include:
Creative industry portfolio development
Portfolio presentation workshops
Innovative ideas and technical workshops
School resource-based learning
Seminars
Peer group learning
Self-evaluation
Study Skills support
WebLearn will be used to guide students through additional independent study using case studies, videos, articles and other readings.
As in the preceding practice modules you will be encouraged to make links between methods, skills and practices that you have explored and developed. You will be supported by specialist staff who will help you to advance your work in relation to current fashion theory and practice. You will also be encouraged to identify and understand your target audience in relation to your fashion practice.
London Met’s employer engagement platform will be used to enable you to work in a small team with other students on the module. Together, you will spend up to 70 hours developing a creative solution in response to a live brief set by a real company.
Critical contexts will be outlined through briefings and lectures. Discussions in one-to-one and group tutorials will help you to become increasingly sophisticated in communicating the processes and outcomes of your work, as well as help you with your self-evaluation. During independent study you will be guided to learn how to manage your time effectively outside the taught sessions.
Feedback on your progress and development will be given during tutorials, workshops and critical reviews.
Learning outcomes
By completing this module students will be able to:
1. Challenge the conceptual and technical practices of fashion industry
2. Identify the skills needed to practice professionally in fashion industry
3. Establish a personal fashion identity by critically assessing their realised outcomes
4. Make independent critical judgments in the selection and use of ideas, materials, and techniques
5. Apply enquiry and reflection to critically evaluate their work