module specification

MN5008 - Personal, Professional, and Academic Development (PPAD) (2024/25)

Module specification Module approved to run in 2024/25
Module title Personal, Professional, and Academic Development (PPAD)
Module level Intermediate (05)
Credit rating for module 30
School Guildhall School of Business and Law
Total study hours 300
219 hours Guided independent study
81 hours Scheduled learning & teaching activities
Assessment components
Type Weighting Qualifying mark Description
Coursework 30%   CWK 1,500 words report on Personal Development
Coursework 30%   CWK 1,500 words report on Professional Development
Coursework 40%   CWK 2,500 words portfolio on Academic Development
Running in 2024/25

(Please note that module timeslots are subject to change)
No instances running in the year

Module summary

Building on the ‘skills development’ students experience in their four (4) Level 4 / Year 1 modules, this core Level 5 / Year 2 Module will focus on developing the students personally, academically, and professionally, using a blended and holistic approach, where their (i) personal development, their (ii) professional development, and their (iii) academic development will be the focus.  The (i) personal development section will focus on students analysing their own learning and team-working styles, critical thinking, personal reflection, and their ability to communicate and act in a professional manner in a wide range of scenarios; (ii) the professional development section will focus on their career and employability, involving mock interviews, CV development, job applications, and company visits; (iii) the academic development section will focus on developing student advanced academic writing, reading, researching, creativity, and analysis techniques.  Combined, these three areas (PPAD) will ensure that students are ready for the demands of Level 6 study, and are in a position to ensure that they are aware of the demands of continually enhancing their career and employability chances in the competitive external jobs market place.

Module aims

The aims of this Module are to:

  1. Develop the student personal learning, studying, and team-working styles
  2. Enhance the student understanding of career, employability, and professional development, beyond graduation
  3. Analyse a wide range of academic sources, developing student expertise in academic and professional discourse


Personal Development: Learning styles; team-work; critical thinking; reflection on performance; confidence in presentations and speaking
Professional Development: Mock interviews; CV development; job applications; company visits
Academic Development: Analysing academic journal articles; analysing specialist industry / professional articles; creative organisations; enhanced writing and reading techniques

Learning and teaching

The Module will be delivered over 30-weeks, one 3-hour session per week.

Students will be required to research, gather, and evaluate information and data from various sources and relate contemporary business academic issues to their module assignment(s), all relating to their personal, professional, and academic development.

Guest speakers will be invited from industry and the professional bodies to give master classes and to discuss career opportunities and prospects with students.

The facilities of Web Learn will be used as part of a blended learning approach by providing students with support information and as a resource to support independent learning.  Students will be encouraged to undertake wider reading of academic journal articles, the business press, and to demonstrate these in seminar discussions, debates and in their assessments. This module also requires students to reflect upon their experiences and record their skills and personal development plan (PDP).

Learning outcomes

On completing the Module, students will be able to:

  1. Recognise, reflect on, act on, and improve their own personal learning style(s), critical thinking, and communication style(s)
  2. Involve themselves in developing their own career and employability
  3. Read, respond to, write on, discuss, analyse, and present a wide range of materials from academic and creative sources


Bowell, T and Kemp, G (2015) Critical Thinking, Routledge
Cameron, S (2016) The Business Student’s Handbook, Pearson
Cottrell, S (2011) Critical Thinking Skills, Palgrave
Cottrell, S (2015) Skills for Success: Personal Development and Employability, Palgrave
Day, T (2013) Success in Academic Writing, Palgrave
Dowson, P (2015) Personal and Professional Development for Business Students, SAGE
Schoenberg, B (2016) Critical Thinking in Business, 2nd Edition, Heuristic Books

Critical Thinking at: