finclude template="_xhtml-a.cfm"> Module catalogue: MN6086

module specification

MN6086 - The Practice of International Business (2023/24)

Module specification Module approved to run in 2023/24
Module title The Practice of International Business
Module level Honours (06)
Credit rating for module 15
School Guildhall School of Business and Law
Total study hours 150
30 hours Assessment Preparation / Delivery
84 hours Guided independent study
36 hours Scheduled learning & teaching activities
Assessment components
Type Weighting Qualifying mark Description
Other 20%   Weekly progress review (practice of negotiation skills)
Coursework 80%   Group (with individual assessment elements) Poster and cultural exhibition Peer observation of posters and feedback, (2
Running in 2023/24

(Please note that module timeslots are subject to change)
Period Campus Day Time Module Leader
Spring semester North Monday Morning
Spring semester North Monday Afternoon
Spring semester North Tuesday Morning
Spring semester North Tuesday Afternoon
Spring semester North Wednesday Morning
Spring semester North Wednesday Afternoon

Module summary

This module builds upon the critical appraisal of the current global context in which businesses move operations and resources across the world. A critical review of recent trends in the world in which national borders are becoming tighter. Issues emerging from the growing economic interdependence worldwide – including long-term competitiveness and sustainable growth – which impact on business organisations are then examined focusing on the strategic and operational viewpoint. The assessment will consist of a consultancy simulation where students will work together on researching and presenting concrete examples of challenges faced by managers operating internationally. The research will focus on industries evolving and expanding into the world’s emerging markets. Students will be encouraged as much as it is possible to draw on knowledge and experience from their international peers to reflect on their learning experience and enhance employability.

Prior learning requirements




An Overview and current trends of international business and emerging market
An Analysis of Selected Emerging Markets in the world- new global challengers
The changing economic environment in emerging markets and its impact on the international business
Analysis of the Political, Legal and Cultural framework in emerging markets and implications on decision making
Foreign Investment Opportunities and changing trends in international business and taking advantage of opportunities in emerging markets
Assessing Risks and Opportunities in Emerging Economies

LO1 LO2 
Challenges in emerging markets and their firms
The practice of International Business Negotiations

Developing international Managerial capabilities

Balance of independent study and scheduled teaching activity

The module teaching will be delivered through a workshop combination of lectures and tutorials, where lectures will gradually be released on Weblearn. From the key principles and themes conveyed through lectures and learning materials, specific questions will emerge and learning tasks will be set.
The module teaching will be delivered through a distributive blended learning model (using BlackBoard/Weblearn Virtual Learning Environment, or VLE). You will access extensive resources embedded in the VLE, through which you will work both collaboratively and individually. The assessment is designed in such a way that you will be able to build your confidence through exercises where you will receive formative feedback before completing assignments.

Learning outcomes

  1. Evaluate and understand the global business background in emerging countries in which businesses operate and shift resources across the world
  2. Demonstrate the ability to apply concepts, models and a range of analytical tools appropriately and strategically for managers operating in diverse environments
  3. Develop competence and managerial skills needed to search, handle and interpret information relevant in the analysis of modern business organisations operating internationally

Assessment strategy

The assessment will consist of 2 parts, covering all learning outcomes:

  • Weekly review of the progress towards poster research, working in teams and practice of negotiation skills in an international environment (20% weighting)
  • A group poster and cultural exhibition on the current issues and prospects of entering one of the world’s emerging markets and presenting students’ ethnic background. Peer observation of posters and written feedback is given by the group. (80% weighting)


Identify core and additional reading
Liaise with Library Services to confirm availability of on-line licenses in the academic year

Where possible, the most current version of reading materials is used during the delivery of this module.  Comprehensive reading lists are provided to students in their handbooks.  Reading Lists will be updated annually.


Cavusgil, Knight, and Riesenberger (2020) International Business: The New Realities, 4th Edition, Global Edition, Harlow, Pearson Education (E-book)

Other Texts:

GRIFFIN, R. W., & PUSTAY, M. W. (2019). International business. Global edition Harlow, Pearson Education. (its Ebook)
Daniels, J D, Radebaugh, L H & Sullivan, D P (2020) International Business – Environments and Operations, New Jersey, USA: Pearson Prentice Hall (E-book)

International Business Review; Journal of International Business Studies; Management International Review; Management Today; The Professional Manager

Websites and Electronic Databases:

African entrepreneurs special FT reports available at - this one does not require you to subscribe but has numerous other links and portals of its own. - SUBSCRIBE TO THIS ONE FOR FREE IMMEDIATELY!!! - SUBSCRIBE TO THIS ONE FOR FREE NOW, TO RECEIVE REGULAR STATISTICAL PUBLICATIONS UPDATES EACH MONTH - World Trade Organization portal - essential for news, stats and all updates on international agreements - the portal to the Fund, not the Bank (I know, confusing!) - the portal to the Bank, not the Fund (I know, even more confusing!) - a major annual forum with a portal filled with reports, videos, analysis - with a unique remit compared with WTO, World Bank and IMF