module specification

Firms operate in very different ways, however, they share a common business and industry environment and often will both compete and collaborate. All sizes and types of businesses must understand their industry environment as they position themselves for success.

This module focuses on the strategic skills and knowledge needed by executives, managers, intrapreneurs and entrepreneurs and aims to:

· develop the understanding and skills in strategy development and in execution
· provide the knowledge and skills to scan, analyse and interpret firm business environment
· develop skills in understanding trends in the business environment and to construct scenarios that can be used to test strategy
· develop the ability to manage resources and capabilities and to critically evaluate their importance as sources of sustainable competitive advantage but also as potential sources of disadvantage when disruptive innovation occurs
· take strategic decisions based on a deep understanding of their business and the market or markets they serve
· foster and exploit innovation through the development of new products and services
· critical awareness of the importance of environmental and social responsibility, ethical decision making and the need for effective corporate governance.

A key element of the module is participation in the business simulation in which students will compete against each other in teams within in a simulated global marketplace. This will provide the opportunity to role play executive positions in a global business, take strategic decisions and gain rapid feedback on their validity.

None

Available for Study Abroad? NO.

· Introduction to Strategy and the Strategy Process (1,2,3,4)
· Starting and growing a business (1,4,5)
· Business strategy (1,3,4,5)
· Environmental analysis (1,2,4)
· Scenario planning (1,2,4,5)
· Industry analysis (1,2,4)
· Internal analysis (1,3,4)
· Corporate strategy (3,4)
· Innovation and disruption (1,2,3)
· Technology Strategy (1,2,3,4)
· Strategy in the global environment (1,2,3)
· Strategic change (3,4,5)

Students will attend 3-hour workshops weekly during which time they will receive material in the form of lectures/discussions, discuss case studies and current issues. They will also complete a range of exercises related to the business simulation.

WebLearn will be used in support of blended learning to provide the reading list, lecture recordings, additional video material and items of topical interest

On successful completion of this module, students will be able to:

1. Analyse the environment of a firm, both internal and external, current and future, to identify sources of competitive advantage and disadvantage, and opportunities and threats.
2. Critically evaluate strategic direction and strategic options in complex current and future business environments to inform executive decisions.
3. Critically evaluate strategic information, insights and recommendations.
4. Communicate strategic analysis and recommendations clearly and confidently.
5. Appraise the strategic decision-making process.

https://rl.talis.com/3/londonmet/lists/7A7E6741-329C-7BFB-01FA-E87BCDF3C989.html?lang=en&login=1

Journals:
· California Management Review
· London Business School Review
· Long Range Planning
· Harvard Business Review
· MIT Technology Review
· Sloan Management Review
· Strategic Management Journal

Websites:

· www.bain.com Bain Management Consultants
· www.theccc.org.uk - Committee on Climate Change
· www.fhi.ox.ac.uk – Future of Humanity Institute, Oxford University
· www.mckinsey.com – McKinsey Management Consultants Electronic Databases: Mintel Fame (UK Companies) Statista