module specification

SH5001 - Health Promotion and Policy (2017/18)

Module specification Module approved to run in 2017/18
Module title Health Promotion and Policy
Module level Intermediate (05)
Credit rating for module 30
School School of Social Professions
Total study hours 300
108 hours Scheduled learning & teaching activities
192 hours Guided independent study
Assessment components
Type Weighting Qualifying mark Description
Practical Examination 40%   Presentation of a health promotion intervention proposal
Coursework 60%   Critique of the health promotion intervention
Running in 2017/18
Period Campus Day Time Module Leader
Year North Monday Morning

Module summary

This module focuses on the local, national and international perspectives of health promotion.  The module examines social, political and economic factors influencing health choices and the impact of recent legislative changes on health outcomes in these contexts. It is designed to enable students identify and analyse key issues influencing the promotion of health in healthcare systems and how these systems are shaped by health policies.

Module aims

The module aims to:

• Provide students with an understanding of the principles of health promotion
• Enable students engage with the design and delivery of health promotion initiatives
• Provide students with and understanding of how health promotion initiatives and health outcomes are shaped by public policy initiatives
• Enable students engage with the key issues militating against health policy formulation, implementation and health care systems in developed and developing countries.
• Enable students investigate different approaches to the finance, structure and provision of healthcare in different social contexts while exploring how these factors influence health outcomes.


• Health promotion: context and contemporary trends
• Health promotion models and approaches
• Settings for health promotion
• Values and ethical issues in health promotion.
• Social marketing and communication in health promotion
• Evidence based health promotion and analysis of health promotion reviews and reports.
• Planning health promoting interventions
• Evaluating health promotion interventions
• The policy context of health promotion
• Health policy formulation and implementation process
• Comparing healthcare systems: Some key comparative criteria
• Key problems confronting health care systems in developed countries
• Key problems confronting health care systems in developing and transitional countries
• The UK healthcare system and changes in UK health policy: modernising the NHS
• Different policy approaches to paying for health care
• The digital divide and health information policy
• Health policy and the rationing of healthcare
• Globalisation and health

Learning and teaching

Delivery is through a combination of:
• Small group seminar learning
• Case-study analysis
• Interactive workshops and class debates
• Practical sessions
• Weblearn, video materials & other online educational content
The use of these strategies will be complimented by students active engagement with the learning process as they develop their own learning style.  Students will be encouraged to engage meaningfully with these strategies through personal reflection and reflective writing, use of Weblearn, video materials and other online educational content. Students will be expected to access educational resources independently and also to work with peers outside of the formal teaching contact hours.

Learning outcomes

On completing the module students will be able to:

• Discuss health promotion theories and apply the principles of health promotion

• Identify and use appropriate information to promote health of individuals and groups through the design and delivery of a health promotion initiative

• Analyse ethical issues and approaches to health promotion

• Debate the role of social, economic and health policies in shaping health promotion and care provision in developed and developing countries

• Analyse the strengths and weaknesses of alternative approaches to financing, organising and delivering health care

Assessment strategy

The key assessments for this module will include:

• An individual 10 minute oral presentation, based on one example of a current or recent  health promotion campaign in the UK [LO 1 and 2]

• A  critical analysis of the campaign presented in Assessment 1  [LO 1, 3, 4 and 5] 3,000 words


Baggott, R. (2000) Public Health Policy and Politics. Macmillan Press: London

Buse, K., Mays, N and Walt, G (2005) Making Health Policy. Understanding Public Health. Open University Press

Eckermann, L. (2011) Challenges for health promotion research and action across the globe
Health Promot. Int. 26(4): 393-396 doi:10.1093/heapro/dar082

Ewless, L., Simnett, I., (2004) Promoting health: A practical guide London: Balliere Tindall

Katz, J., Peberdy, A.,& Douglas, J. (2000) Promoting health: knowledge and practice 2nd edition. London: Palgrave and Open University Press

Komaromy, C. (ed.) (2001) Dilemmas in UK Health Care,Buckingham: Open University Press

Naidoo, J. & Wills, J (2005) Public Health and Health Promotion: Developing practice. London: Balliere Tindall

Naidoo, J. & Wills, J (2009) Foundations for Health PromotionPublic Health and Health Promotion Practice (3rd edition) London: BalliereTindall  Elsevier

Scriven, A. & Garman, S. (2007)  Public Health Social Context & Action  Maidenhead: OUP McGraw Hill

Walt, G. (2004) Health policy: An introduction to process and power. London, Zed Books.

Online Resources
Association of Public Health Observatories

Department of Health – Health and Social Care Topics

Derbyshire Children & Young People’s Health Promotion Programmes

Health Protection Agency
Kings Fund 
World Health Organisation