module specification

SH5001 - Health Promotion and Policy (2022/23)

Module specification Module approved to run in 2022/23
Module status DELETED (This module is no longer running)
Module title Health Promotion and Policy
Module level Intermediate (05)
Credit rating for module 30
School School of Social Sciences and Professions
Total study hours 300
72 hours Scheduled learning & teaching activities
18 hours Assessment Preparation / Delivery
210 hours Guided independent study
Assessment components
Type Weighting Qualifying mark Description
Practical Examination 40%   Assessment 1
Coursework 60%   Assessment 2
Running in 2022/23

(Please note that module timeslots are subject to change)
No instances running in the year

Module summary

Provide students with an understanding of the principles of health promotion
Enable students engage with the design and delivery of health promotion initiatives
Provide students with and understanding of how health promotion initiatives and health outcomes are shaped by health policy
Enable students to explore health policy and health promotion in challenging settings
Enable students to  investigate a range of health promotion approaches  in a range of social, cultural and economic contexts

Module aims




 - Health promotion: context and contemporary trends
- Health promotion models, theories and approaches
- Settings for health promotion
- Values and ethical issues in health promotion.
- Social marketing and communication in health promotion
- Evidence based health promotion and analysis of health promotion reviews and reports.
- Socioeconomic, geographical and cultural influences on the delivery of health promotion initiatives
- Planning health promoting interventions
- Evaluating health promotion interventions
- The policy context of health promotion
- Health policy formulation and implementation process
- Health policy and the rationing of healthcare
- Globalisation and health LO1-5

Balance of independent study and scheduled teaching activity

For Students' learning will be structured around the weekly contact time with the teaching team and will be complemented by the students' independent work based on the guidance supplied in lectures, group work, and interactive workshops. Enquiry based learning and problem based learning will be used to help students to comprehend theoretical concepts. Students will be required to engage continuously and constructively with the module. Every week, students will be required to read recommended chapters in textbooks, to access Weblearn, web sites or video materials containing relevant educational material and to participate weekly interactive workshops developing academic and multimodal communication skills.

Learning outcomes

 On completing the module students will be able to:

1. Discuss health promotion theories and apply the principles of health promotion to health challenges

2. Identify and use appropriate information and skills to promote the health of individuals and groups through the design and delivery of health promotion initiatives

3. Apply ethical principles to health promotion activities

4. Debate the role of socioeconomic and cultural influences in shaping health promotion initiatives in a range of settings

5. Analyse the strengths and weaknesses of alternative approaches to financing, organising and delivering health care

Assessment strategy

 1. An individual 10 minute oral presentation, based on one example of a current or recent  health promotion campaign in the UK [LO 1 and 2]

2. A  critical analysis of the campaign presented in Assessment 1  [LO 1, 3, 4 and 5] 3,000 words


Baggott, R. (2000) Public Health Policy and Politics. Macmillan Press: London
Buse, K., Mays, N and Walt, G (2005) Making Health Policy. Understanding Public Health. Open University Press
Campaign for Social Sciences, (2017) The Health of People, London: Sage
Crinson I. (2009) The policy making process from Crinson I. In
Health Policy: a Critical Perspective. Sage Publications Ltd, London, pp 38-53
Eckermann, L. (2011) Challenges for health promotion research and action across the globe Health Promot. Int. 26(4): 393-396 doi:10.1093/heapro/dar082
Edelman, C. [ed] (20180 Health Promotion Throughout the Lifespan, Missouri: Elsevier
Ewless, L., Simnett, I., (2004) Promoting health: A practical guide London: Balliere Tindall
Katz, J., Peberdy, A.,& Douglas, J. (2000) Promoting health: knowledge and practice 2nd edition. London: Palgrave and Open University Press
Laverack, G. (2014). A-Z of health promotion. New York, NY, Palgrave Macmillan.
McKenzie, J., Neiger, B. and Thackeray, R. (2017), Planning, Implementing and Evaluating Health Promotion Programmes. New Jersy: Pearson
Naidoo, J. & Wills, J (2016) Public Health and Health Promotion: Developing practice [4th ed]. London: Balliere Tindall
Naidoo, J. & Wills, J (2009) Foundations for Health PromotionPublic Health and Health Promotion Practice (3rd edition) London: BalliereTindall  Elsevier
Scriven, A. & Garman, S. (2007)  Public Health Social Context & Action  Maidenhead: OUP McGraw Hill
Thompson, S. R. (2014). The essential guide to public health and health promotion. London: Routlegde
Walt, G. (2004) Health policy: An introduction to process and power. London, Zed Books.

Online Resources
Association of Public Health Observatories

Department of Health – Health and Social Care Topics
Derbyshire Children & Young People’s Health Promotion Programmes
Health Protection Agency
Kings Fund
World Health Organisation