SJ6087 - Global Fashion Strategy (2018/19)
|Module specification||Module approved to run in 2018/19|
|Module title||Global Fashion Strategy|
|Module level||Honours (06)|
|Credit rating for module||15|
|School||School of Computing and Digital Media|
|Total study hours||150|
|Running in 2018/19||
This module looks at the fashion industry within a global context. It is suitable for everyone interested in how fashion works internationally, and offers the chance to acquire skills in analysis, presentation and communication in the fashion business.
It covers global supply chains and retailing, international branding and marketing communications and strategic decisions made by international fashion retail businesses. The module covers the biggest challenges - financial, political, ethical and sustainable - facing global fashion business. It also provides an overview of the international business concepts, frameworks and theories that form an understanding of global fashion strategy.
Assessment will be made through group presentation, strategic group project, individual coursework and tutor moderated self reflection, via online journal.
module will explore the definition, scope and challenges of the international fashion business, its successes and challenges. Topics will include:
● How the fashion business was globalised: linking fashion to global capitalism LO1, LO2, LO3
● Patterns of international strategy in fashion retail
● Characteristics of global fashion retailers
● Introduction to global corporate strategy and international business planning
● Pricing strategies in international markets
● Value chain and customer value in international environments
● Fashion and global ethics: the product chain, working conditions across the globe and the rise of fast fashion
● Fashion production and supply chain in relation to sustainability, waste and climate change
● The impact of ecommerce on global fashion retailing
● Product and shipping strategies
● International product life cycle (IPLC)
● The role of branding in international markets
● The influence of culture on international management and leadership; global issues affecting international fashion strategies LO4
● Fashion retail operations in international environments: managing risk, change and crisis LO4, LO5, LO6
● Evaluating international fashion strategies
● The future of fashion globalisation and how an international business model can become more ethical and sustainable
Balance of independent study and scheduled teaching activity
The module is taught in interactive workshops with a mix of lecturing (with multimedia support), group work, individual learning and guest speakers. Weblearn, including discussion forums, will be used to share ideas and support learning, also to assess class contribution via journals. Extensive background reading and research projects will be undertaken in students’ own time.
One-to-one tutorials throughout the module and small group-based shared learning/exchange of ideas/critique of texts will cement learning. Regular debate and presentations will develop confidence and social/audience skills and employability. The final project will support pdp and e-portfolio.
If students attend all the classes and work constructively, they should:
1. Be able to use knowledge of international strategy within the commercial marketplace ;
2. Be able to use a working knowledge of globalisation to address the issues and challenges faced by the industry and individuals;
3. Be able to demonstrate an understanding of global supply chains and international market strategy when dealing professionally with customers and manufacturers;
4. Be able to deal with day-to-day industry challenges by presenting unique ideas to colleagues and implementing solutions;
5. Be able to anticipate new challenges created by globalisation and international market forces in the workplace.
To increase critical thinking and planning skills, confidence, professionalism, teamwork and employability, students will engage in an assessed group presentation, group coursework with an individual log, a critical essay and moderated self reflection on participation and engagement across the module, using the online journal. Responses to online journal will be made weeklyStudents will receive individual tutorials throughout the course as formative assessment and group/peer-to-peer feedback during workshops, alongside detailed written feedback on assignments via weblearn.
Alexander, H and Black, S (2012). The Sustainable Fashion Handbook. Thames & Hudson. London.
Brooks, A (2015). Clothing Poverty: The Hidden World of Fast Fashion and Second-Hand Clothes. Zed Books Ltd. London.
Ciravegna, L, Fitzgerald, R and Kundu, S (2013). Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy. Prentice Hall. USA.
Cline, E.L. (2013). Reprint edition. Overdressed: The Shockingly High Cost of Cheap Fashion. Portfolio. USA.
Dürrschmidt, J and Taylor, G (2007). Globalisation, Modernity and Social Change: Hotspots of Transition (Sociology for a Changing World). Palgrave Macmillan. UK.
Siegle, L (2011). To Die for: Is Fashion Wearing Out the World? Fourth Estate. London.
British Fashion Council: http://www.britishfashioncouncil.co.uk/.
Fashion United: https://fashionunited.uk/.
Fashion revolution: http://fashionrevolution.org
Business of fashion : https://www.businessoffashion.com